SINGLE MINDED PROPOSITION:
Pears products keep your family clean simply, without any unwanted features or unnecessary ingredients.
ONE PAGER
Nothing unnecessary. Things “no one needs” from a variety of real life situations are presented as an analogy describing the ingredients that serve no purpose that Pears soap, shower gel and hand wash are free from.
ADSHELL
• Ad featuring one example in Billboards near bus stops.
• Ad featuring multiple examples timed to change displayed on digital billboards near supermarkets.
PROGRAMMATIC ONLINE VIDEO
Additional themed scenes in the same style as the original office based TVC
series including family events and holidays, pop culture can be displayed depending on the profile of the target
viewing the online ad.
WEB VIDEO
Two web video edits with examples of things “you don’t need’ and a product demonstration 1. A before work shower
gel commercial 2. An after work hand
wash commercial
Feature one example of a thing ‘you don’t
need’ of relevance to the publication per
execution in magazines as full
page ads.
• Single Image and animated video based multiple example posts featured on Pears Facebook page
• Boosted and sponsored posts
RADIO
• Radio Ads based on variation of voiceover of web video script
• Media captures time of day featured in both web video versions
SPOTIFY
• Spotify Ads based on variation of voiceover of Web video script
AD SHELL MOCK UPS
WEB VIDEO STORYBOARDS