January 16, 2014 www.jegi.com
Since 1987
2014 JEGI Media & Technology
Conference
Time Warner Center New York City
JEGI Sector Insights:
Tech Trends Driving Transformation
Daniel Avrutsky
2
Daniel Avrutsky
David Clark
Scott Peters
Richard Mead
Chris Calton
Daniel Avrutsky Managing Director
Top 10 Tech Transformations of Past Decade
3
Virtualization
Open Source
Cloud
Stack Consolidation
Devices
SaaS
Platforms
Mobile Ubiquity
Social
Big Data
10 years ago Today
Cloud Drives Innovation
4
Three Year Cost for Processing Power to Model Next-Gen Drug Molecules
$5,000,000
$18,000
A Whole New World
5
No Facebook Before 2004
No Hadoop or YouTube Before 2005
No Twitter Before 2006
No iPhone Before 2007
No Snapchat Before 2012
A Lot Has Happened in the Tech Ecosystem
6
Next Five Years
7
Personalization 2.0
Market Places
Sensor Galore
Payments Revolution
What Else?
David Clark
8
David Clark Managing Director
Daniel Avrutsky
David Clark
Scott Peters
Richard Mead
Chris Calton
Marketing Technology M&A
9
$30+ billion in M&A Value 2010-2013
Marketing Services Stack
10
Platform
Development
Infrastructure
Interaction
Media Property
Marketing Message
Digital Application
Digital Service
eCommerce
Category Channel Device Time / Place
User
Presentation
Personalization
“…a new class of low-powered, low-cost transmitters that can notify nearby devices of their presence, providing apps a whole new level of location awareness”
Apple – June 2013
iBeacons
11
Devices can launch apps knowing who you are, where you are, and what you’re doing
iBeacons presents users with offers and information, and launches media or branded content
iBeacons Feature Set
12
Cheap wireless technology that does not drain your battery
Free global radio spectrum that eliminates hardware compatibility issues
Very accurate interior location from 200 feet to one foot
300+ million users already, built in every Apple phone/tablet for three years
Using new fingerprint security allows for secure commerce transactions
A LONG LIST OF CLEVER FEATURES
iBeacons Use Case - Navigation
13
Tolman: Welcome to the Museum of Natural History! You have entered via the basement level, and we see you have purchased tickets to the dark space exhibit, which starts at 3PM. Please take the stairs directly ahead of you to the main lobby to obtain your tickets. I will guide you from there.
Server Calls
Location Awareness
Mapping
Reservation and Ticketing Systems
CRM
eCommerce
iBeacons Use Case - Concierge
14
Amir: This is an urgent notice from American Express Platinum and Delta Airlines. I hate to tell ya… Please confirm your travel plans or tap here to speak with an American Express representative.
Server Calls
Event Notification
Reservation System
CRM / Customer Care
eCommerce
Third-party services
Scott Peters
15
Scott Peters Co-President
Daniel Avrutsky
David Clark
Scott Peters
Richard Mead
Chris Calton
Traditional Advertising Model
16
PUBLISHER ADVERTISER CONSUMER
BRANDVOICE
Forbes Evolution – Brand Voice
17
Online contributor platform with real-time performance metrics to efficiently manage a pool of experts
1,300+ contributors generating 400+ pieces of new content a day
Leveraging the same platform to allow brands to become contributors
Teaching brands how to create authentic content of value
Forbes is Now Being Paid by Their Content Creators
Key Benefits of Branded Content
18
Brands
Publishers
Consumers
Enables brands to expand beyond promotional marketing; become authentic and credible source of information
Leveraging Forbes’ infrastructure, brands can dramatically improve their digital distribution via real-time performance tools
Increased distribution and content sharing driving shift from paid to earned; allows brands to unlock vast content archives
Leverage infrastructure to create vast new pools of content
Create new, recurring revenue streams from subscriptions
Significant lifts in both traffic and search results for publishers
Publisher relationship evolves from media partner to technology partner
GREAT CONTENT
The Lines Continue to Blur
19
Can Everyone Play Well in the Sandbox?
Agencies Publishers
Agencies Content Creators
Brands Publishers
What’s Next? Native Advertising
20
“The headline is the new banner ad” – Forbes 2013
Enhanced Capabilities for Publishers…
“Promote” content across the digital ecosystem for its brand clients as a paid service
Develop new revenue streams, while providing valuable distribution capabilities for brand clients
Leverage the unique advantage of their brands to provide credibility to their advertisers’ content
Provide timely recommendations to consumers for contextually relevant content
Examples of Participants
21
Branded Content Platforms
Brands with On-Staff Content Creators
Native Advertising Solutions
Brand Connect
Paid Post
Brand Post
Brand Voice
Richard Mead
22
Richard Mead Managing Director
Daniel Avrutsky
David Clark
Scott Peters
Richard Mead
Chris Calton
Growing B2B Market Share & Margins Through Technology
23
TOTAL ADDRESSABLE TECHNOLOGY ENABLED B2B MARKET
CURRENT B2B MARKET
PENETRATION
Summit Professional Networks’ Approach to Audience Monetization Hierarchy
24
MILLIONS HUNDREDS
OF THOUSANDS
TENS OF THOUSANDS
THOUSANDS HUNDREDS TENS
IMPRESSIONS TO CLICKS TO LEADS TO 1-ON-1 COMMUNICATION
WEBSITES
SEARCH
MAGAZINES
NEWSLETTERS
VIDEO
SOCIAL
APPS
MICROSITES & SMART SITES
CONTENT: WHITEPAPERS, BRIEFS
CONTENT: CASE STUDIES
VIRTUAL CONFERENCES
TOOLS/CALCULATORS/WIDGET
WEB SEMINARS
F2F EVENTS
INC
RE
AS
ING
DE
CIS
ION
RE
AD
INE
SS
& D
EP
TH
OF
EN
GA
GE
ME
NT
DECREASING REACH & INCREASING TARGETING
SALES CALLS
Applying Technology to B2B Events
25
Developing CRM Databases
Marketing to Buyers & Sellers
Operational Efficiencies
Customer Experience
Community Building
eCommerce
TOTAL ADDRESSABLE TECHNOLOGY ENABLED B2B MARKET
CURRENT B2B MARKET
PENETRATION
Cvent: The $1.4 billion tech solution
26
Sizeable Addressable Global Market
Ability to Scale
Enables Event Operators to Focus
Social Networking
eCommerce
Cvent Enterprise Value as of 01/15/14 Source: CapitalIQ
TOTAL ADDRESSABLE TECHNOLOGY ENABLED B2B MARKET
CURRENT B2B MARKET
PENETRATION
139,000 Events & Meetings
managed in 2012
187,000 Event planner &
hotel users
200,000 Hotel & venue
profiles
1.1 Million Meeting RFP’s sent
in 2012
13.9 Million Hotel room nights requested in 2012
Lift Off - Attractive Valuation Implications for B2B Investors
27
B2B Valuation Prospects
Chris Calton
28
Chris Calton Managing Director
Daniel Avrutsky
David Clark
Scott Peters
Richard Mead
Chris Calton
Cutting Edge Circa 2003
29
Technology Reform
30
Current Market Dynamics
31
Implementation of the ACA
Mass adoption of EMRs
Formation of Accountable Care Organizations and other risk sharing models
Greater pricing & quality transparency
Slowdown in cost increases
Recent Industry Milestones
Unstructured Data
Decision Support and Evidence - based Medicine
Interoperability
Security
Patient Engagement
Care Coordination
Current Challenges
Innovation Leaders
32
Tech solutions that capture unstructured clinical content for integration into patient’s record
Transforms multi-function devices and scanners into secure message platform
• Helps achieve Stage 2 of Meaningful Use
Kno2TM enables secure exchange of
clinical documentation over SureScripts network
Innovation Leaders
33
Provides care management
technology solutions using proprietary algorithms
Effective delivery of quality care to high risk patients
• Identifies costs to help
manage risks
• Measures quality and performance
• Promotes data-driven decision-making
January 16, 2014 www.jegi.com
Since 1987
2014 JEGI Media & Technology
Conference
Time Warner Center New York City
JEGI Sector Insights:
Tech Trends Driving Transformation