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March 13, 2012
1
SIM March 2012 Breakfast Migrating to the Cloud
Jim Battenberg
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DISCLAIMER
This presentation outlines general information regarding our services
and is for informational purposes only; all statements and
information are provided “AS IS” and are presented without warranty
of any kind, express or implied. Our product/services offerings are
subject to change without notice.
TRADEMARKS AND SERVICE MARKS
Rackspace® and Fanatical Support® are service marks of
Rackspace US, Inc. registered in the United States and other
countries. OpenStack™ is a trademark of OpenStack, LLC. Other
trademarks and trade names appearing in this presentation are
the property of their respective owners. We do not intend our use
or display of other companies’ trade names, trademarks, or
service marks to imply a relationship with, or endorsement or
sponsorship of us by, these other companies.
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Jim Battenberg
Rackspace Cloud Evangelist
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RACKSPACE® HOSTING
4
160,000+ CUSTOMERS
4,100+ RACKERS
9 GLOBAL DATA CENTERS
120 + COUNTRIES
2008, 2009 & 2010
LEADER IN
GARTNER'S MAGIC
QUADRANT FOR
MANAGED HOSTING
60% FORTUNE® 100
OF THE
WE SERVE
RAX
> 2.5 MILLION MAILBOXES
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"The bulk of business
computing will shift out
of private data centers to
the ‘cloud’.”
– Nicholas Carr
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SIZING THE
MARKET: HOW
BIG?
Forrester, “Sizing the cloud,” March 2011
$72B
6 May 17, 2011
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“Utility Billing” (pay as you use)
“Unlimited” processing and storage
Elasticity to scale up or down
On demand, self-service
Highly automated
Maximize revenue
Reduce cost
Expedite time to market
Focus resources
Do more projects
Dynamically scalable
IT resources
provided as a service
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Fear #1:
The Cloud
is Insecure
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Security - Partner with your Service Provider
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Fear #2: The Cloud is Proprietary
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PUBLIC CLOUD: LOCK IN PREVAILS
Proprietary, closed public
Clouds can be a problem.
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OPEN SOURCE
On the other
hand…
Remember how
this guy disrupted
enterprise IT?
Linux
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OPEN SOURCE OS
The Cloud Will Have an
Open Source Operating System.
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INTRODUCING OPENSTACK
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OPENSTACK™ PROJECTS
OpenStack Compute Software to provision virtual machines on commodity hardware at massive scale
OpenStack Object Storage Software to reliably store billions of objects distributed across commodity hardware
OpenStack Image Service Services for discovering, registering, and retrieving
virtual machine images
Creating Open Source software
to build public and private Clouds
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OpenStack Community Today
150+ Companies
2,600+ Community
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A PATTERN OF ECOSYSTEM DRIVEN MARKETS
VISIONARY MASS CONSUMABLE OPEN
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RACKSPACE VISION:
OPEN FEDERATED CLOUD
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Fear #3:
There is no
Customer Service
in the Cloud
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How Accessible is your provider?
PHONE CHAT
TICKETS
FORUMS
877.934.0407
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21
Steve Simpson o 210-312-1837 c 210-294-2668
Charles Hotchkin o 210-214-4251 c 210-789-8907
Christine White o 210-312-5031 c 210-843-8119
Jim Battenberg @jimbattenberg c 512-736-8272
www.rackspace.com/cloud
www.rackspace.com/apps
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LOOK FOR A PROVIDER WITH A BROAD PORTFOLIO
Cloud Files On-demand storage and content delivery
Cloud Load Balancers Load balance multiple Cloud Servers for
optimal resource utilization
Cloud Sites Quickly host scalable and reliable websites
Managed Cloud Servers You manage your business, we’ll manage
your cloud
Cloud Servers Linux or Windows Servers in minutes
RackConnect Seamlessly connect cloud and
dedicated infrastructure
Email SharePoint Cloud Drive
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CIO: DON’T LET CLOUD “HAPPEN”
TO YOU!
CIO “$$$”
Public Cloud
Services
Private Cloud Services
Hybrid Cloud
Services
Hosted by Internal IT
Dedicated, but Hosted by 3rd party
On-Premise Private Cloud
Hosted Private Cloud
Customer BUs
Rackspace will Help CIOs to Evaluate Hybrid Cloud Services