Leveraging Social Networking and Virtual Communities in Global Health
Suzanne RaineyJoe PringlePeggy D’Adamo (JHU/HIPNET)Megan O’Brien (JHU CCP)
Forum One [email protected] Tel 703.548.1855 x12
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About Forum One
We’re a digital communications firm focused on accelerating progress
on important issues -- health, education, environment, international
development, and others.
We provide expertise in:
– internet strategy
– online community and collaboration
– user experience and design, and
– web technology
Our goal: To help our clients increase their impact.
Our tagline: Communicate. Collaborate. Change the World.
Leveraging Social Networking and Virtual Communities in Global Health
Suzanne RaineyJoe PringlePeggy D’Adamo (JHU/HIPNET)Megan O’Brien (JHU CCP)
Forum One [email protected] Tel 703.548.1855 x12
FreeFoto.com
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Today’s Agenda
1. Introductions
2. What questions do you want answered today?
3. Social networking (Suzanne Rainey)
4. Online community (Peggy D’Adamo & Megan O’Brien)
5. Global community knowledge sharing (Joe Pringle)
6. Discussion (30 minutes)
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Internet Users Worldwide
Worldwide: 1.6 billion
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To Whom Do We Listen?
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To Whom Do We Listen?
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These Tools Can Help Us
– Campaign
– Promote our programmatic work
– Disseminate knowledge
– Share data
– Collaborate
– Communicate/Discuss/Debate
– …to reach our global health goals, and impact the MDGs
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Source:Morningside Analytics
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Twitter and Global Health
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Why Use Twitter?
My personal theory:You get out what you put in.
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Why Use Twitter?
As part of your organization’s strategic objectives, to:
• Expand your organization’s prominence
• Reach new kinds of users
• Find people who won’t just find you
• Advertise your:
– Events
– Publications
– Staff
– Services
• Share knowledge—What’s going on
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Create a ‘Followers’ Strategy
• Search and follow, and post things for people interested in:
– USAID
– Global health
– GHC
– Malaria
– Tanzania
– …
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What Makes a Good Tweet?
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What Makes a Good Tweet?
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Using Social Networking Tools to
Promote and Capture Events:
• Pre• Post• During
…to get more value
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Before Events: Education
• Talk about the event
• Encourage people to sign up/register
• Show them where to go on your organization’s web site
• Promote reading materials on your site in advance
• Promote people behind the event
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Conduct an Interview: Pre Event
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Twitter: Pre Event
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Facebook: Pre Event
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Blogging: Pre Event
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Summarize Best Tweets
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Twubs: During/Post Event
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During an Event: Market/Teach
• Hand out flyer with instructions:
– Promote the ‘hash tag’, e.g. #ghc36, #interaction09
– Promote the ways you’re capturing the event:
• Flicker or Twitter Photos
• Video
• Other
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How Are You Using Twitter?
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People Use Facebook for:
• Organizational promotion
• Individual promotion
• Campaigns
• Fundraising/causes
• Creating groups
…extending your presence
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Why Facebook?
• More than 250 million active users
• More than 120 million users log on to Facebook at least once each
day
• The fastest growing demographic is those 35 years old and older
• Average user has 120 friends on the site
• More than 5 billion minutes are spent on Facebook each day
• More than 8 million users become fans of Pages each day
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Why Facebook?
• These people aren’t all going to your xyz.org web site
• People trust their friends, and tend to do what their friends ask
them to do….or at least consider it
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SID/W on Facebook
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Facebook: Campaigns
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How Are You Using Facebook?
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Online Communities Using Ning
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Online Communities: Ning
• Private communities (behind a password)
• Useful for:
– Group coordination, networking
– Sharing ideas & best practices
– Discussing
– Enhancing event participation
– Chat
– Promotion of individual work
– Organize events
– Share photos
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Ning Features:
• Personal member profiles
• Event organization
• Blogs
• News & updates
• Chat/Discussion
• Group messaging
• RSS
• Multilingual
It is NOT: A document library/content management system
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Ning: Health Systems Community
redencuestas.org
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opendev.ning.com
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