Download - Shyam Digital Launch Roadmap Modem
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Shyam Networks
Digital Roadmap
2nd May 2011
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Shyam Networks
Services offered� Surveillance & Security Solutions
� Data Networking Solutions
� Network Planning & System Integration Services
� Rural Education & Governance Solutions
High points
� Bandwidths from 64 Kbps to 100 Mbps and above
� Robust and perfectly suited for the harsh conditions andextreme weather
� Can sustain temperatures from -35°C to + 60°C
� Can handle humidity up to 95%
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Objectives
�T
o create an awareness about¿ Products and services offered
¿ USP·s and Quality Standards
� To create a brand recall in the minds of TG
� To establish a positive opinion in social space based on key
differentiator of Shyam Networks
� Encourage prospective customer to initiate business dialogue
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Targeted Customers
� Corporate enterprises� Government bodies
� Educational institutions
� NGO·s engaged in Rural development programs
� Offices
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Internet
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On World Wide Web
Corporate Website� Display Campaign
� Engagement Building
� Email marketing, edms
� Influence Marketing
� Blogging; Outreach Programme
� Search Campaign ² Organic: Out of Scope
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Website
� Theme based Design reflecting organizational Aspirations
� Interactive content to engage the prospective customer
� Intuitive navigation to guide user to reach desired section and
leave a business query
� Facilitate current/ prospective
² Investors
² Business partners
² Employee
² Media coverage
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Product & Ser vices Inf rastr ucture
Case Studies Newsletter
Surveillance & Security Solutions
Data Networking Solutions
Rural Education & Governance Solution
Network Planning & System Integration
Automation
Technical Edge
Manpower Edge
Plant Tours
Quality Initiatives
Policy Accreditations
Certifications
Processes
Virtual Tour (360 degree panoramas)
Clientele
Proposed Content Architecture contd.
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e-mail Marketing
� Creating interactive EDM·s
� To be sent to TG via mails (Data from Fundoodata can be used)
� EDM·s ask interesting questions to the user related to Itinfrastructure, security surveillance etc
� Encouraging engagement thus brand recall
� EDM can also act as demand aggregation tool
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Online Campaign
� Rich Media Innovations ² High Visibility & Impact
² In-Video Banners
² Interactive Banners
² 3D Walk-through Banners
² You Tube Home Page Banner/ Brand Page
² MSN Home Page Innovation etc.,
� Standard Banner Units ² Building Preference & Recall
² On Portals/ Technology/ News/ Finance Sites
² In- Text Advertising
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Sample Banner Creative Properties
� 3D Film Walk-throughhttp://www.expresskcs.com/exp/yahoo4
� Roll Over Banner
http://linkstorm.net/demo/audi/300x250/index.html
� Roll Over Banner ² Window
http://network.innity.com/sample/lightbox/nokia_cwm/campaign.html
� Dynamic In- Text
http://network.innity.com/dynamic_intext/push_down/DI TPushDown-KeywordAdStrip/demo.html
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Blogs- PR
� Seeding onB
logs� Third-party Product Reviews
� Blogger Outreach Programme
� Discussion on ² Faster, More Reliable Bandwidth Speeds
² Cost Effective networking solutions
² Surveillance & Security Solutions
² Data Networking Solutions
² Rural Education & Governance Solutions
² Network Planning & System Integration Services
Technology
Security
Innovation Information
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Blogger Outreach Programme
� Identify Bloggers focusing on advanced I T infrastructure solution
� We start interacting on their blogs whenever they cover our Company newsor product details
� Once we indulge in an association with them, we cherry pick bloggers to ask
them to� Utilize the event as Video & Photo Opportunity to talk about the approach
through PR, Facebook, T witter, You Tube
� Can be extended as BTL Activity ² Invite Bloggers for High Tea for a LGGSM Range/ Optimus range session
Technology
Computing
Innovation Information
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Way Forward«
� Feedback
� Concept Approvals
� Cost Estimation� Activation Date
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Indicative Investments
� Microsite Design and Deployment : As per Rate Card
� Banner Creative : As per MR Plan & Rate card
� Mobile Campaign Setup & Execution : 3 ² 5 lacs
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THANK YOU