Transcript
Page 1: Shutter Blinks ID HUB

ht t p : / / fl a v o r s . m e / a d d i e _ s h u t t e r b l i n k s

A d e l i n a O n i c a s ( 3 4 2 4 3 5 1 )

SHUTTER BLINKS

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The Persona Behind Shutter Blinks

I am the voice behind Shutter Blinks – I am a student who has never studied photography but has ALWAYS loved photography. It is this passion that enables me to present to you an online persona dedicated to all things art and photography. Shutter Blinks showcases and celebrates the works of photographers - past and present; in Melbourne and in the wider community.

 

As a Masters student, I’m exploring social media platforms and the globalised culture in which these platforms operate. Through Shutter Blinks I examine the evolving nature of photography in the digital age and how photography can be (and is being) presented in social media. The various platforms utilised by Shutter Blinks (i.e. Twitter, Flickr, Vimeo and Wordpress) form a regularly updated digest of reviews, commentary, links, quotes, excerpts and photographs from various sources.

 

I have developed the skills necessary to engage with like-minded people and build a community interested in thought-provoking commentary concerning identity and photography. My skills are not restricted to the photographic industry; I can effectively use social media to build an online persona for you or your company.

Join me at: http://flavors.me/addie_shutterblinks

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Professional I.D. Design

Positioning Statement

Shutter Blinks is for those interested in photography

or involved in the industry who want a genuine and

thought-provoking perspective on photography and

theory.

 

Shutter Blinks operates across various platforms

offering a digest of gallery reviews, commentary,

links, quotes, excerpts and photographs – all revolving

around the discourse of photography and the

globalised online community it operates within.  

Brand Story

My passion for photography and intellectual

discussion of all things photography is very much

evident in the blog and twitter posts. However I want

Shutter Blinks to develop beyond its author and be

able to exist as a separate brand.* *I am still grappling with how I am going to do this effectively whilst still providing the reader with a voice they can relate to when reading the content.

Value Proposition

Shutter Blinks is NOT an online persona whose

typical communication with its audience becomes

“here’s a photographer that the blogger loves and

thinks everyone should know about.” It is

professional and engages with its content by

facilitating conversation about topics such as

photography, art, identity, culture and social

media. It’s less shameless promotion of a

particular photographer and more appreciation for

the work created by a photographer.

 

Shutter Blinks also offers reviews of Melbourne

exhibitions, thus it would be of particular

importance to those Melbournites passionate

about the art scene in their city. I want Shutter

Blinks to become the go to blog for reviews of

gallery shows in Melbourne.

 

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Blog Post Example 1: discussing the literature and theory http://shutterblinks1107.wordpress.com/2013/04/05/capturing-cultures-concepts-and-deployments-of-culture/

Evidence of Blog Posts

Further examples of posts relating to the course literature: http://shutterblinks1107.wordpress.com/2013/04/10/social-media-personae/and http://shutterblinks1107.wordpress.com/2013/03/14/whats-your-identity/

Blog Post Example 2: Media Mapping Exercise http://shutterblinks1107.wordpress.com/2013/03/18/media-mapping-this-is-my-melbourne/

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Evidence of Blog Posts Cont.

And the category: ‘Printed Matter’ http://shutterblinks1107.wordpress.com/2013/03/30/printed-matter-dreams-of-young-girls-david-hamilton/

Posts from the category - ‘Exhibition Space’ http://shutterblinks1107.wordpress.com/2013/04/07/exhibition-space-shed-some-light/

Blog Post Example 3: Posts Relating to Photography

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Evidence of Twitter Activity

Cont.

Twitter Stream 3:Tweets about the course material

- Globalization debate: https://twitter.com/addie_1107/status/322276132999270400

- Shut up & tweet: https://twitter.com/addie_1107/status/314651374862344192

- Tweets during lectures https://twitter.com/addie_1107/status/319703993330835456

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Blog

Twitter

Vimeo

Flickr

Shutter Blinks Platforms

Future Platforms:- Pinterest: creating boards

according to photographers, photographic style etc

- Facebook: once Shutter Blinks has developed more of a solid online identity & garnered more followers

Summary Post:


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