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A d e l i n a O n i c a s ( 3 4 2 4 3 5 1 )
SHUTTER BLINKS
The Persona Behind Shutter Blinks
I am the voice behind Shutter Blinks – I am a student who has never studied photography but has ALWAYS loved photography. It is this passion that enables me to present to you an online persona dedicated to all things art and photography. Shutter Blinks showcases and celebrates the works of photographers - past and present; in Melbourne and in the wider community.
As a Masters student, I’m exploring social media platforms and the globalised culture in which these platforms operate. Through Shutter Blinks I examine the evolving nature of photography in the digital age and how photography can be (and is being) presented in social media. The various platforms utilised by Shutter Blinks (i.e. Twitter, Flickr, Vimeo and Wordpress) form a regularly updated digest of reviews, commentary, links, quotes, excerpts and photographs from various sources.
I have developed the skills necessary to engage with like-minded people and build a community interested in thought-provoking commentary concerning identity and photography. My skills are not restricted to the photographic industry; I can effectively use social media to build an online persona for you or your company.
Join me at: http://flavors.me/addie_shutterblinks
Professional I.D. Design
Positioning Statement
Shutter Blinks is for those interested in photography
or involved in the industry who want a genuine and
thought-provoking perspective on photography and
theory.
Shutter Blinks operates across various platforms
offering a digest of gallery reviews, commentary,
links, quotes, excerpts and photographs – all revolving
around the discourse of photography and the
globalised online community it operates within.
Brand Story
My passion for photography and intellectual
discussion of all things photography is very much
evident in the blog and twitter posts. However I want
Shutter Blinks to develop beyond its author and be
able to exist as a separate brand.* *I am still grappling with how I am going to do this effectively whilst still providing the reader with a voice they can relate to when reading the content.
Value Proposition
Shutter Blinks is NOT an online persona whose
typical communication with its audience becomes
“here’s a photographer that the blogger loves and
thinks everyone should know about.” It is
professional and engages with its content by
facilitating conversation about topics such as
photography, art, identity, culture and social
media. It’s less shameless promotion of a
particular photographer and more appreciation for
the work created by a photographer.
Shutter Blinks also offers reviews of Melbourne
exhibitions, thus it would be of particular
importance to those Melbournites passionate
about the art scene in their city. I want Shutter
Blinks to become the go to blog for reviews of
gallery shows in Melbourne.
Blog Post Example 1: discussing the literature and theory http://shutterblinks1107.wordpress.com/2013/04/05/capturing-cultures-concepts-and-deployments-of-culture/
Evidence of Blog Posts
Further examples of posts relating to the course literature: http://shutterblinks1107.wordpress.com/2013/04/10/social-media-personae/and http://shutterblinks1107.wordpress.com/2013/03/14/whats-your-identity/
Blog Post Example 2: Media Mapping Exercise http://shutterblinks1107.wordpress.com/2013/03/18/media-mapping-this-is-my-melbourne/
Evidence of Blog Posts Cont.
And the category: ‘Printed Matter’ http://shutterblinks1107.wordpress.com/2013/03/30/printed-matter-dreams-of-young-girls-david-hamilton/
Posts from the category - ‘Exhibition Space’ http://shutterblinks1107.wordpress.com/2013/04/07/exhibition-space-shed-some-light/
Blog Post Example 3: Posts Relating to Photography
Evidence of Twitter Activity
Twitter Stream 1: http://storify.com/Shutterblinks/shutter-blinks-twitter-activity#publicize
Twitter Stream 2:(see pictured)http://storify.com/Shutterblinks/twitter-activity-wearebeautiful#publicize
Evidence of Twitter Activity
Cont.
Twitter Stream 3:Tweets about the course material
- Globalization debate: https://twitter.com/addie_1107/status/322276132999270400
- Shut up & tweet: https://twitter.com/addie_1107/status/314651374862344192
- Tweets during lectures https://twitter.com/addie_1107/status/319703993330835456
Blog
Vimeo
Flickr
Shutter Blinks Platforms
Future Platforms:- Pinterest: creating boards
according to photographers, photographic style etc
- Facebook: once Shutter Blinks has developed more of a solid online identity & garnered more followers
Summary Post: