Download - Shruti Sharma Portfolio 2016
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P O R T F O L I O 2 0 1 6
I N D U S T R I A L D E S I G N E R
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Hola! i am Shruti | From New delhi, India
FOR ME, DESIGN IS.. Constant learningSimplifying thingsCreating new ideas MAKING THE WORLD BETTER
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Work experience
President | Global Union (August 2015- Present) Rochester Institute of Technology
Product Design Intern | Vera Bradley (May 2016- August 2016) Fort Wayne, Indiana
Graphic Designer | Solar Sales and Freelance (August 2013- February 2014) Delhi, India
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01
tABLE OF cONTENTS
02 03Cuddle Books Design with Purpose
Lumiere End Table Lamp Design
Sunrise Food Tray Cultural Design
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04 05 06Woodwork and keyshot
Freelance Graphic Design
Zone Packaging Design
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Cuddle BooksPlay With Purpose01
A soft-goods toy that is educational, fun and collectible.
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A child can learn and play with a Cuddle Book, each of which features interesting facts about the animal it represents and encourages them to learn more about it. Cuddle Books are the perfect cuddling toys to keep on a child’s bedside or a best friend he can hug during the night. The collection offers a
variety of animal heads for kids to collect and play with, all while learning about a wide variety of animals.
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Research Target Audience & Safety Standards
2 -4 year o ld k idsSafety standards applicableto toys for this age group:
• Unbreakable.
• No small parts or pieces which could become lodged in the throat.
• No electrically operated toys with heating elements.
• No sharp points or edges.
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• By three, most children can follow complex instructions.
• Start Collecting and personalizing things.
• Start to read and write words.
• They enjoy make-believe play.
2 -4 year o ld k idsBehavioral characteristics of
kids of this age group:
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TrendboardEducational, Collectible and Cuddly Toys
Cuddly iPad Covers
Character Play
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Travel Books
Collectible ToysAnimal Behavior
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SketchesConcept Cow head book concept
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Monkey head book
Zipper all around
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SketchesStory board
Cuddle Collect
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Learn
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Eyes were stitched over the face patch.
White face patch cut and stitched over the brown leaf pattern made in step one.
Brown leaf pattern stitched together along one side.
Fabric Prototyping
Front Half
Back base of the front half, a round layer of thick interfacing, hair, the front end of left ear, the right ear and one side of the zipper were stitched together
1
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Back and mouth pAGES
Other half of the monkey head was made in the similar way.
Mouth of the monkey was hand stitched on the front half.
Two white round muslin patterns with a thin layer of interfacing were stitched together. Graphic was printed on transfer paper and was ironed on to the fabric.
Fabric pages were then sandwiched between the front and back end of the left ear and were stitched together.
2 3
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Technical Drawings
3” 4.75”
2”
2”
1” (for the other side also)
R 0.5” 11.5”
9”4”R 3.5”
6”
( x 4)
Front Back
7.5”
Side
7.5”
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6.75”
6”
2.5”
Top
R 2.5” (x 7)Fabric Pages
Sewn In Left Ear
Interior
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Label Placement
Care Label InformationMaterial: Woven Polyester SatinPrint method: Thermal Transfer PrintSize: 2” x 1”Care Instructions: Sew-in
Brand Label InformationMaterial: Polyester YarnPrint method: Woven Size: 1.5” x 1” Construction Instructions: Sew-in
Woven Polyester Satin Care Label (2”x 1”)
Woven Polyester Yarn Brand Label (1.5” x 1”)
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Item/Description Content Placement Supplier Width/Weight/Size Finish Qty.
Solid Potting Soil Blizzard Fleece Fabric
Fleece Fabric Front face and back leaf pattern
Joann’s 10” x 5” 4
Solid Potting Soil Blizzard Fleece Fabric
Fleece Fabric Front and back bases
Joann’s 8” x 8” 2
Solid Ivory Blizzard Fleece Fabric
Fleece Fabric Mouth leaf pattern Joann’s 8.5” x 4.5” 2
Solid Ivory Blizzard Fleece Fabric
Fleece Fabric Mouth base Joann’s 6” x 5” 1
Solid Potting Soil Blizzard Fleece Fabric
Fleece Fabric Ear pattern Joann’s 5.75” x 5.75” 4
Solid Dark Blue Blizzard Fleece Fabric
Fleece Fabric Nose Joann’s 1” x 1” 1
Bill of Materials
Solid Dark Blue Blizzard Fleece Fabric
Fleece Fabric Eyes Joann’s 2” x 2” 2
Solid Ivory Blizzard Fleece Fabric
Fleece Fabric Face patch Joann’s 6” x 2.6” 1
Interfacing Thick Front, back base Joann’s 7” x 7” 2
Interfacing Medium thickness Between fabric pages
Joann’s 5” x 5” 7
Zipper Potting Soil color Around the 2 bases
Joann’s 19”
Polyfill 100% Polyester Joann’s 16 oz
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Final Prototype
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Displayed at The Strong- National Museum of Play,
Rochester, NY
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A culturally specific product that facilitates the preparation, serving,
display, or consumption of food from any culture
sUNRISE tRAYChinese Airline Food Tray02
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Research Chinese culture and food settings
Symbolic art, Chinese paintings, decorated ceramic tableware
Use of red and blue colors is very dominant in Chinese culture.
HomeTablewareArt Restaurants Airline
• Round tables are preferred for easy communication
• Lazy Susan is generally used to help in moving food around the table
• Circular bowls and plates
• Round tables for easy communication and serving
• Circular bowls and plates
• Standard rectangular and square white plastic bowls
• Cup for tea and water- No cultural representation
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Chinese airline food traySketches
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Areas of Improvement
Initial CAD renderings
Too much negative space
Add lidson containers
More symbol incorporation
Food portions are small
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Model MakingHandmade and keyshot
Inspired by Chinese new year snack tray.
Draft angle was added in each container to make them stackable. Vacuum Formed
Main course
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Process for adding logos
Chinese painting is one of the oldest continuous artistic traditions in the world. Chinese symbols and meanings revolve around good fortune, and positive elements. It is the Chinese belief that by filling their lives with lucky objects and images, they increase prosperity and happy circumstances.
Combination of both of these dominant traditions became an idea to make travelers aware of some of the important and positive things about Chinese culture.
The symbols were painted with Chinese brush-strokes and were used on lids of the containers of the food tray. Meaning of each symbol was added underneath the containers.
Watercolor
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Final ProductChinese airline food tray
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MultifunctionalLighting product which
Is aesthetically Pleasing,easy to handle, clean
and maintain.
lUMIEREAn end-table lamp03
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RESEARCH
Storage AmbientAdjustable
Simple Shapes
Cost effective material
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SketchES
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MODEL MAKING
Single popsicle cracked
Wooden dowels for testing connectivity
3 popsicle sticks for more strength
and stability
No crack! Wing nuts and bolts for connectivity
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PROCESS Handles: Popsicle Sticks, Spacers and Wing Nuts
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Lamp Shade: Reed Bending Storage bowl: Slip casting and glazing
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FINAL PRODUCT
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wOODWORK and Keyshot04
Woodwork and keyshot renderings of various projects throughout
sophomore and junior year
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In-Process Final
UpcycleCoffee table made out of all recycled materials
Old books
Painted wood covered with paper hexagons
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pAINT BOXA box to store paints and brushes
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Keyshot Renderings
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zONE label Packaging Design05
label for a mocktail syrup bottle, which is cost effective, easy to stick on the bottle, easy to print and used
for all colors the syrup comes in.
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market researchCost Effective and Modern
White font for readability Colorful
Minimal and elegant
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LayoutsLabel shape and size
Final shape and size
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Experimentation with different fonts, shapes and background color was done. Client preferred colorful triangles instead of lines on a clear background
In-process layouts
Triangles arranged to show trickling down of the syrup
Syrup colors added to the triangles
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Testing
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final layout
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lOGO DesignSFreelance work06
Freelanced for different clients with graphics to further their brand needs and market value.
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FreelanceLogo for a photographer in New Delhi, India
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FreelanceLogo redesign for a college fashion magazine
Busy
Easy to read
Graphic integrated with text
Text not integrated with the graphic
Old New
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FreelanceLogo design for an import-export cotton, rice and kangra textile firm in Gujarat, India
Kangra textile print
RiceCotton plant