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Shrenuj Shrenuj
Confidential
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Presentation PlanPresentation Plan
Business Profile: Shreyas/ Vishal Doshi Financial Performance: Vinod Shetye Branding: Pranava Bhargava New Acquisition : Vishal Doshi Q&A
Business Profile: Shreyas/ Vishal Doshi Financial Performance: Vinod Shetye Branding: Pranava Bhargava New Acquisition : Vishal Doshi Q&A
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Business ProfileBusiness Profile
Shreyas & Vishal DoshiShreyas & Vishal Doshi
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2006World Diamond Jewellery
Value Chain
2006World Diamond Jewellery
Value Chain
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Value ChainValue Chain
Global Indian Share
Net Rough diamonds Usage 14.20 bn 8.41bn
Polished Diamond Value 18.72bn 10.84bn
Diamond Jewellery Value (Wholesale) 37bn
estimated
2.7bn
Retail Sales of Diamond Jewellery 68.51bn 2.23bn
2006:Tacy Limited
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Indian PerspectiveIndian Perspective
Indian Gem & Jewellery Export CAGR : 13% since 2003 (Source: GJEPC Statistics)
Shrenuj CAGR: 25% since 2003
Indian Gem & Jewellery Export CAGR : 13% since 2003 (Source: GJEPC Statistics)
Shrenuj CAGR: 25% since 2003
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Shrenuj: 100 Years of Excellence
• Global presence Global presence • Presence across the value chain from diamond Presence across the value chain from diamond
processing to retailing jewelleryprocessing to retailing jewellery• Direct sourcing of rough diamonds. DTC Sightholder Direct sourcing of rough diamonds. DTC Sightholder
since 1983since 1983• Diamond and Jewellery manufacturing expertise. Diamond and Jewellery manufacturing expertise.
Manufacturing in India, Israel, France and China Manufacturing in India, Israel, France and China • Retailing in HK and IndiaRetailing in HK and India• Eminent Board of DirectorsEminent Board of Directors• IPO in 1987 IPO in 1987 • Revenue grown from under Rs. 620 mn in 1987 to Rs. Revenue grown from under Rs. 620 mn in 1987 to Rs.
8,750 mn in 2007 (consolidated Rs.9,520 mn)8,750 mn in 2007 (consolidated Rs.9,520 mn)• Consolidating the group entities Consolidating the group entities
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Board of Directors
Vishal DoshiGp. Exec. President
Shreyas K DoshiManaging Director
Nihar N ParikhExecutive Director
B R BarwaleDIrector
S S ThakurDirector
S N TalwarDirector
Minoo R ShroffDirector
Dr. S A Dave Director
Pinakin D DesaiDirector
Kirtilal K DoshiChairman
Board of Directors
Vishal DoshiGp. Exec. President
Shreyas K DoshiManaging Director
Nihar N ParikhExecutive Director
B R BarwaleDIrector
S S ThakurDirector
S N TalwarDirector
Minoo R ShroffDirector
Dr. S A Dave Director
Pinakin D DesaiDirector
Kirtilal K DoshiChairman
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Business ProfileBusiness Profile
Retailing
Marketing & Branding
Distribution
JewelleryManufacturing
DiamondProcessing
• Deliver consumers exceptional value through Innovative designs and concepts
• Co-operative promotionswith downstream partners•Exciting product propositions based on need-gap analysis
• Quality
• Cost efficiency
• Innovation
• Productivity
• Global Presence• Joint Ventures• Deliver on time/ in full
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Diamond ManufacturingDiamond Manufacturing
3 factories in Mumbai 1 factory in Tel Aviv for niche cuts Total Manpower: 1,000 Competitive advantage: unique skill set leading to
high end product Rough intake: US$ 120 mn per annum Proprietary Factory Management System Software Focus on product, process and technology
development and skill development
3 factories in Mumbai 1 factory in Tel Aviv for niche cuts Total Manpower: 1,000 Competitive advantage: unique skill set leading to
high end product Rough intake: US$ 120 mn per annum Proprietary Factory Management System Software Focus on product, process and technology
development and skill development
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DIAMOND MANUFACTURINGDIAMOND MANUFACTURING
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Niche ProductsNiche Products
Trapezoids Half Moons Twin Trapz Triple Trapz Leafz Cadi
Trapezoids Half Moons Twin Trapz Triple Trapz Leafz Cadi
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Business ProfileBusiness Profile
Retailing
Marketing & Branding
Distribution
JewelleryManufacturing
DiamondProcessing
• Deliver consumers exceptional value through Innovative designs and concepts
• Co-operative promotionswith downstream partners•Exciting product propositions based on need-gap analysis
• Quality
• Cost efficiency
• Innovation
• Productivity
• Global Presence• Joint Ventures• Deliver on time/ in full
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Jewellery Manufacturing
• 4 jewellery manufacturing units in Seepz and 4 jewellery manufacturing units in Seepz and Mumbai. 2 JV factories in Seepz and Lyon, FranceMumbai. 2 JV factories in Seepz and Lyon, France
• New unit to start in Jan ‘08 in Seepz(30,000 sq ft)New unit to start in Jan ‘08 in Seepz(30,000 sq ft)• Outsourcing office in Hong Kong working with 4 Outsourcing office in Hong Kong working with 4
dedicated factories in Chinadedicated factories in China• Total employee strength: 2,200 with the new factoryTotal employee strength: 2,200 with the new factory• Production: 550,000 pcs per annum (to be increased Production: 550,000 pcs per annum (to be increased
to 1,000,000 pcs/ yr in 2008)to 1,000,000 pcs/ yr in 2008)• Designing and product development in Mumbai, Designing and product development in Mumbai,
USA, Hong Kong and GermanyUSA, Hong Kong and Germany
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Jewellery ManufacturingJewellery Manufacturing
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Business ProfileBusiness Profile
Retailing
Marketing & Branding
Distribution
JewelleryManufacturing
DiamondProcessing
• Deliver consumers exceptional value through Innovative designs and concepts
• Co-operative promotionswith downstream partners•Exciting product propositions based on need-gap analysis
• Quality
• Cost efficiency
• Innovation
• Productivity
• Global Presence• Joint Ventures• Deliver on time/ in full
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Global PresenceGlobal Presence
Manufacturing Facility
Hub
Proposed
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Distribution StrategyDistribution Strategy
Tactical advantage- distribution systems Stock requirements fully supported from
India- inventory centrally coordinated Receivables booked on actual overseas
sales
Tactical advantage- distribution systems Stock requirements fully supported from
India- inventory centrally coordinated Receivables booked on actual overseas
sales
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Jewellery SalesJewellery SalesJewellery SalesJewellery Sales
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Diamond DistributionDiamond DistributionDiamond DistributionDiamond Distribution
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Business ProfileBusiness Profile
Retailing
Marketing & Branding
Distribution
JewelleryManufacturing
DiamondProcessing
• Deliver consumers exceptional value through Innovative designs and concepts
• Co-operative promotionswith downstream partners•Exciting product propositions based on need-gap analysis
• Quality
• Cost efficiency
• Innovation
• Productivity
• Global Presence• Joint Ventures• Deliver on time/ in full
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Marketing & BrandsMarketing & Brands
Pranava BhargavaPranava Bhargava
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Business ProfileBusiness Profile
Retailing
Marketing & Branding
Distribution
JewelleryManufacturing
DiamondProcessing
• Deliver consumers exceptional value through Innovative designs and concepts
• Co-operative promotionswith downstream partners•Exciting product propositions based on need-gap analysis
• Quality
• Cost efficiency
• Innovation
• Productivity
• Global Presence• Joint Ventures• Deliver on time/ in full
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RetailingRetailing
Acquired Daily Jewellery in HK in 2003 Successful transformation from discount store to
fashion jewellery Launched Diti (shop-in-shop) in India in H2 -2006
with 3 stores. To be increased to 30 POS in 2007-8. Revenue contribution of retailing: 5% of jewellery
segment. To grow to 10% over next 3 years
Acquired Daily Jewellery in HK in 2003 Successful transformation from discount store to
fashion jewellery Launched Diti (shop-in-shop) in India in H2 -2006
with 3 stores. To be increased to 30 POS in 2007-8. Revenue contribution of retailing: 5% of jewellery
segment. To grow to 10% over next 3 years
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Retail Transformation StrategyRetail Transformation Strategy
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Retail EnvironmentRetail Environment
Old: Discount Store New: Fashion Jewellery
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PromotionPromotion
Old: Price Centric New: Value Centric
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Amante88: PromotionAmante88: Promotion
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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DitiDiti
B2C Initiative across India Shop-in-shop concept in malls Average retail price point- Rs.
8,000 Products: Solitaires, Multi-stones
in gold and platinum Each jewellery piece is certified by
Shrenuj Planning to grow to 170 outlets in
3 yrs.
B2C Initiative across India Shop-in-shop concept in malls Average retail price point- Rs.
8,000 Products: Solitaires, Multi-stones
in gold and platinum Each jewellery piece is certified by
Shrenuj Planning to grow to 170 outlets in
3 yrs.
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Business ProfileBusiness Profile
Retailing
Marketing & Branding
Distribution
JewelleryManufacturing
DiamondProcessing
• Deliver consumers exceptional value through Innovative designs and concepts
• Co-operative promotionswith downstream partners•Exciting product propositions based on need-gap analysis
• Quality
• Cost efficiency
• Innovation
• Productivity
• Global Presence• Joint Ventures• Deliver on time/ in full
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Our Strategy: Value Chain Consolidation
Our Strategy: Value Chain Consolidation
Jewellery Retailers
Jewellery Wholesalers
Diamond Mining
Diamond Manufacturing
Diamond Wholesaler/
Traders
Jewellery Manufacturers
•Move from purely manufacturing from consumer centric model•Consolidate position in the value chain to capture value and Improve margins
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To sum up:To sum up:
We are fully integrated from rough diamonds to retailing
Excellence in manufacturing Efficient and effective distribution network Growth oriented business model Focus on branding and retailing
We are fully integrated from rough diamonds to retailing
Excellence in manufacturing Efficient and effective distribution network Growth oriented business model Focus on branding and retailing
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Key Financial InformationKey Financial Information
Vinod Shetye
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SALES GROWTHSALES GROWTH
247
46
352
58
425
64
485
129
698
177
0
200
400
600
800
1000
2003 2004 2005 2006 2007
JEWELLERY
DIAMOND
247
46
352
58
425
64
485
129
698
177
0
200
400
600
800
1000
2003 2004 2005 2006 2007
JEWELLERY
DIAMOND
Rs. In Crores
% Growth 2004 2005 2006 2007
Diamond 42% 21% 14% 44%
Jewellery 26% 10% 101% 37%
Total Growth 40% 19% 26% 43%
293410
489
614
875
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EBIDTAEBIDTA
11326
2
17
3
9
3
16
6
11
3
22
11
18
3
36
17
30
0
10
20
30
40
50
60
70
80
90
2003 2004 2005 2006 2007
Depreciation Interest Tax PAT
11326
2
17
3
9
3
16
6
11
3
22
11
18
3
36
17
30
0
10
20
30
40
50
60
70
80
90
2003 2004 2005 2006 2007
Depreciation Interest Tax PAT
22
3136
54
86
Rs. In Crores
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March 31 2003 2004 2005 2006 2007
ROCE 6% 7% 9% 10% 12%
ROE 7% 8% 10% 13% 17%
EBIDTA (% to sales)
7.5% 7.6% 7.4% 8.8% 9.8%
PAT (% to sales)
2% 2.2% 2.3% 2.9% 3.4%
FINANCIAL INDICATORS
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Highlights 2006-7Highlights 2006-7 Merger
Shrenuj Diamonds Pvt Limited (Diamonds) Lavanya Jewels Ltd. (Jewellery- Domestic Market) Moon Diamonds Limited (Jewellery- Exports)
Advantages: Operational synergies & cost savings FCCB Issue of US$ 15mn
Subscriber: Lehman Bros. Utilisation: Overseas expansion and growth
Optionally fully convertible 3,944,500 share warrants issued to the promoter group
Merger Shrenuj Diamonds Pvt Limited (Diamonds) Lavanya Jewels Ltd. (Jewellery- Domestic Market) Moon Diamonds Limited (Jewellery- Exports)
Advantages: Operational synergies & cost savings FCCB Issue of US$ 15mn
Subscriber: Lehman Bros. Utilisation: Overseas expansion and growth
Optionally fully convertible 3,944,500 share warrants issued to the promoter group
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CAPEXCAPEX
8
144
15
Branding Retailing Capital Goods New Factory
8
144
15
Branding Retailing Capital Goods New Factory
Rs. In Crores
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Outlook 2007-10Outlook 2007-10
•Sales to grow by 30% p.a. over next 3 years
•EBIDTA to increase to 14% by 2010
•Budgeted Capex of Rs. 410 mn over next three years, to enhance value, expand retail segment and strengthen manufacturing base.
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EPS & DIVIDENDEPS & DIVIDEND
1.14 1.61 2.052.9
4.72
0
1
2
3
4
5
2003 2004 2005 2006 2007
EPS
1.14 1.61 2.052.9
4.72
0
1
2
3
4
5
2003 2004 2005 2006 2007
EPS
2003 2004 2005 2006
Dividend% 22% 25% 30% 35%
FV Rs. 2 each
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Shareholding Patternas on 30th April 2007Shareholding Patternas on 30th April 2007
Total no. of equity shares 62,630,550of Face Value Rs. 2/- eachTotal no. of equity shares 62,630,550of Face Value Rs. 2/- each
67.146.18
10.18
16.5 Promoter, Director,RelativesFinancial Institutions,Mutual Funds, BanksNRIs and OverseasBodies CorporatePublic
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New AcquisitionNew Acquisition
Vishal DoshiVishal Doshi
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Simon Golub & SonsSimon Golub & Sons
80 years old jewellery distribution company based in Seattle, US
US$ 100 mn supplies to majors like JC Penny, Wal-Mart, Sterling, Zales on commission basis
US$ 36 mn sales to independent retailers (Mom & Pop stores)
2,400 accounts: 650 very active accounts Total employee strength: 100
80 years old jewellery distribution company based in Seattle, US
US$ 100 mn supplies to majors like JC Penny, Wal-Mart, Sterling, Zales on commission basis
US$ 36 mn sales to independent retailers (Mom & Pop stores)
2,400 accounts: 650 very active accounts Total employee strength: 100
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SGS StructureSGS Structure
Simon Golub & Sons
IJCSGS
Independents Div.
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Acquisition DetailsAcquisition Details
Acquisition cost: US$ 22.63 mn for 84.6% stake Source of funds: Long term debt, FCCB and
internal accrual 10% stake retained by original promoters and
5.4% equity with key employees Balance stake to be acquired after 7 years Entered into a 6 yrs contract with key employees
and management
Acquisition cost: US$ 22.63 mn for 84.6% stake Source of funds: Long term debt, FCCB and
internal accrual 10% stake retained by original promoters and
5.4% equity with key employees Balance stake to be acquired after 7 years Entered into a 6 yrs contract with key employees
and management
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Projections for SGSProjections for SGS
Sales to independents to grow to US$ 50mn from US$ 36 mn over 3 years
Agency sales to majors to grow to US$ 150 mn from existing US$ 100mn. Shrenuj’s share to increase from US$10mn to US$50mn.
Gross margin to improve to US$ 21mn from existing US$ 16mn, including agency commission
Sales to independents to grow to US$ 50mn from US$ 36 mn over 3 years
Agency sales to majors to grow to US$ 150 mn from existing US$ 100mn. Shrenuj’s share to increase from US$10mn to US$50mn.
Gross margin to improve to US$ 21mn from existing US$ 16mn, including agency commission
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VisionVisionVisionVision
Shrenuj envisions itself to generate Shrenuj envisions itself to generate US$ 1bn in revenue by 2012 US$ 1bn in revenue by 2012