Download - Should travel agencies bother with AdWords
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Should travel agencies bother with AdWords?
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?To use or not to use Google AdWords?
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It's not really a question of if you should do it, but rather why you should do it.
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#1It’s ROI positive if done
well
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It’s very exact and very measurable, you know
where each of your marketing Euros goes and what you get in
return.
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Your ROI on pay-per-click advertising
should be positive -AdWords gives you a lot of control to help
achieve that.
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The key is in audience targeting!You need to be able to target your audience very precisely in order to convert them to
buyers.
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#2
Your competition is doing it
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Try to do an easy Google search, type the name
of the service you’re selling most.
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See any of your competitors there?
It’s highly unlikely you don’t.
Search engine results page – Ad areas in red rectangles
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70% of people in the U.S. who purchased package holidays did so online and more than 85% of people will research a
holiday online before buying!
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#3You get more visibility than you
normally could
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Every marketing channel has its specifics and a
prevalent type of audience that uses it to
find you.
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AdWords allows you to choose the terms and keywords for which your ads show - you
increase your visibility.
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#4It
strengthens your brand awareness
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AdWords can help with building your brand
awareness – it can lower your cost per aquisition,
increased Word of Mouth and more.
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You can advertise via banners, text ads, animations or even interactive ads, and
reach over 86% of total online population.
Tripadvisor on mobile. Not much in the way of choices
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#5It strengthens
your SEO
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Fixed organic rankings are a thing of
history and you can’t know what your position
on Google is.
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Studies show that organic and paid
keywords together get more clicks than an organic keyword.
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Using AdWords you can tell exactly which phrase the
visitor used when he clicked your ad, and you can
even relate that keyword to some action.
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#6 It’s not that hard to
learn
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General workflow:
1. Create an AdWords account
2. Create a campaign (pick text ads or image ads, choose who you want to show your ads to and when)
3. Create and add group (type in the ad text, upload pictures, etc.)
4. Choose audience targeting (Keywords, interests, categories, placements)
5. Set up budgets, and make an initial payment
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There’s an even simpler version
of AdWords - AdWords Express that can be a good
choice for small tour operators or travel businesses.
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Blog article „Should travel agencies bother with AdWords?”: http://blog.itravelsoftware.com/2014/08/should-travel-agencies-bother-with-adwords/
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