Download - Shine on Vine - Introduction to Vine
SNACK SIZE INTRODUCTION TO VINE● 6 SECOND VIDEO looping with stop motion● FREE Download & Authenticate by email/Twitter ● iPHONE & iPOD touch compatible, 3GS or higher● UNLIMITED UPLOADS permitted● INSTANT PUBLIC posting - 5 shared every second● SHARE on Twitter & Facebook or Embed on web"Visuals are processed 60,000 times faster than words"
VINE USER GUIDE1. TAP VIDEO CAMERA ICON to start recording2. PRESS & HOLD SCREEN to record, release to stop3. CLICK CHECK MARK to finish your video4. TAP NEXT for video preview5. ADD CAPTION Choose share settings & Done6. SHARE Select Continue, post to Vine & More option to Share
"Constraint inspires creativity" Dom Hofmann, Vine GM & Co-Founder
VINE VIRALITY - HEARD IT THROUGH THE VINE?1. CONNECT Vine to Twitter & Facebook to share socially 2. EMBED on a website/blog3. SHARE user’s post if shared on Twitter or Facebook4. #HASHTAGS Categorise or join conversations5. @MENTIONS Tag people in posts6. VIEWABLE by anyone regardless of platform
"Average online attention span is 8 seconds, 1 less than a goldfish"
VINE EXPLORATION● FIND, FOLLOW & INTERACT Like & Comment● TRENDING #hashtags shows fastest rising posts● EDITOR'S PICKS browse popular by topics● FOLLOW Find people by clicking People icon● TWITTER & FACEBOOK Profile, Settings to activate● 3rd PARTY SITES All Around the Vines, Vine Peek, Vine Fav,
Vines Map, Vine Roulette
VINE BRAND BENEFITS - B2B & B2C MARKETING● VINE VISIBILITY Moving images attract attention● HIGH REACH & ENGAGEMENT Customer acquisition● VINE SEO Hashtags supported & gain traffic● HUMANISE BRAND Gives transparency to brand● ROI Low barriers & costs, high impact & shareability● MEASURE Use SimplyMeasured
Free for Twitter users under 10k, Must have posted 3 vines in 7 days to report
VINE CONTENT IDEAS● VISUALISE DATA Creative communication opportunity● CONTESTS Host fun Testimonial Competitions● ANIMATE DATA Innovative White-Paper or report covers● GUIDES Educate with Product or Service How To Guides● 360 TOUR Before & after progress, Exclusives, Behind Scenes● TEASER Whet appetites, Announcements & Generate Sneak
Peak Buzz
VINE FILM SCHOOL● LOOP FOREVER Similar first & last frame● VARY SHOTS 30 degrees at least to avoid jump cuts● ALTERNATE back & front cameras, possible repeatedly● STOP-MOTION change of scene, time, optical illusions● RULE OF THIRDS Split screen into 3 & occupy ⅔ frame● SIMPLICITY Strive for sharability with tricks & effects
"Brevity is the soul of wit" Shakespeare