Download - Sheer H2O (Radhika & Yogesh)
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NGO: SHEER H2O
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TAGLINE
ABSOLUTE PURITY!
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POSITIONING
BEING PURE H2O
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PERSONALITY
CAUSE ORIENTED
HONEST CREDIBLE REFRESHING
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CONCEPT
Sheer H20 is an awareness driven movement that strives to educate and inform the mass about the consumable drinking
water
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WHY?“ India is on the verge of becoming the world capital of
lead poisoning ”
53%
Source: Eureka Forbes -GFK 2013
Using Water purifiers
17%
Boil Water
14%
Packaged Drinking Water
16%
Drink water from taps
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IN ONLINE SPHERE
Source: Google Trends
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CONSUMER BEHAVIOR ANALYSIS• Convenience• Health Benefits• Taste• Awareness about hard/soft water• Awareness about Brands of water bottle• Safety (Health Benefits)• Awareness about Contents in water• Filtration process
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OBJECTIVE
TO EDUCATE & INFORM THE MASSES
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USP
CAUSE DRIVEN | TREND SETTING
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PERSONIFICATION• Sneha Rawat has done her Post Graduation in Marketing from NM
College, Mumbai. She is currently holding a position of a project manager at Teach For India. Her interests lies in the betterment of the society. She gets an annual package of 7-9L
• Ankur Jain has done his MBA in Finance from JBIMS, Mumbai. He is currently an entrepreneur with an annual income of 15-20L. He believes in the growth of society. He loves nature and has been associated with an NGO for forest conservation.
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BRAND ATTRIBUTES
KNOWLEDGABLE TRUSTABLE REFRESH
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COMMUNICATION TONE
SERIOUS AFFIRMATIVE INFORMATIVE
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STRATEGY
GENERATE BUZZ ENGAGE USER SUSTAIN
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PLATFORMS
CORE SECONDARY
FACEBOOK TWITTERWORDPRESS
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POST ANALYSIS
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FACEBOOK REACH
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FACEBOOK NOTES
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FACEBOOK POST REACH
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FACEBOOK INSIGHTS
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DEMOGRAPHICS REACHED
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DEMOGRAPHICS REACHED
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TWEETS
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TWEETS
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TWITTER CONTEST
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TWITTER ANALYSIS
Source: Simply Measured
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TWITTER FOLLOWER REPORT
Source: Simply Measured
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WORDPRESS
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WEBSITE VIEWS
Source: Bit.ly
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WEBSITE VIEWS
Source: Bit.ly
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WEBSITE VIEWS
Source: Wordpress
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WIKIPEDIA
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WIKIPEDIA PAGE
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THANK YOU!