Download - Shear Madness Project Review 2
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SHEAR MADNESS
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
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The Client
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• Shear Madness:– A company dedicated
to making haircuts unique, fun and special for kids.
– First haircut through first date
• Free Haircut Friday• Facebook/Twitter• Mailchimp Newsletter
Overview
• Details about the client’s requests– Objective: To increase customer base
through social networking.– Target Audience: Parents of young
children. Specifically mothers in their 30s.– Message: Giving haircuts a fun
environment that kids will enjoy.– Rationale: Continue with Free Haircut
Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter.
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Deliverables
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What they were using…
Competitors
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http://www.greatclips.com/
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http://www.sugarspicekids.com/
Competitors
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Competitors
http://www.justforhairsalon.com/
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Free Haircut Friday
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Project Plan/Timeline
Weekly Free Haircut Fridays
Monthly Mailchimp (first
issue by October 5th)
Reconstruct Twitter
background/strategy by October
20th, 2011
Following October 20, post
discussion starters via
Twitter 3-4 times a week.
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Shear Madness Social Networking
Shear Madness Twitter
Shear Madness Facebook
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Competitor Research
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http://www.greatclips.com/
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Mailchimp
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Compare
Email Newsletter
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Checklist/Timeline
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Weekly Free Haircut Fridays(sent by
Wednesday to client)
Monthly Mailchimp (first issue by October 5th)
Reconstruct Twitter background/strategy by November 1st,
2011
Following November 1st, post discussion starters
via Twitter 3-4 times a week.
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Any Questions?
THANK YOU for your time!