Download - Shaw Science Partners Overview
Combining Science & Innovation. Strategic Marketing & Development.
Creating highly effective communications.
Unique Differences Thank goodness for
In today’s world of new and more complex compounds, differentiating your product through relevant
Science Branding provides an important foundation for changing prescribing behavior. At Shaw
Science Partners, our core strength lies within our ability to investigate and synthesize extremely complex
science into inherent Science Branding that can shape markets.
the concept of Science Branding
Pioneering
As a physician-centric organization with a scientific focus, our teams are built around
a unique cadre of medical scientists who are also communication specialists. They work with a
team of experienced marketers, creative artists and digital media experts. At our essence, we are
doctors talking to doctors and patients about complex science in a way that achieves impact for
our clients. And because we know how doctors think and learn—we excel at communicating with
them in a way that is relevant and captures their interest and imagination.
c o m m u n i c a t i n g t o p e e r s a n d p a t i e n t s
We are Doctors
at a time Story Illuminating the Science. One ®
We have the ability to anticipate and develop new ideas based on your science. We develop science concepts that communicate our clients’ products through clear, insightful and compelling stories. In fact, we invented the concept of the Science Story®. “Science Branding” brings Science to life, and we excel at it. Depending upon the specific needs of our clients during the pre-launch phase, we provide the following products and services:
S c i e n c e S t o r y ® D e v e l o p m e n t A d v i s o r y B o a r d s
L e x i c o n D e v e l o p m e n t M a r k e t R e s e a r c h
T h o u g h t L e a d e r D e v e l o p m e n t S c i e n t i f i c M e e t i n g s / P r o g r a m s
S p e a k e r S l i d e s a n d T r a i n i n g P u b l i c a t i o n P l a n n i n g
Creating Consensus and a Unified Product Vision
at Shaw Science Partners Branding
We start by understanding the details and developing expertise in the science. Our collegial relationships with world-class thought leaders helps us to develop and validate new ideas about your science. We use advisory boards to build consensus around the critical concepts that will help you to differentiate your product. We then distill the science into creative ideas and strategic opportunities that form the “Unique Science Proposition™” of your product.
T h e r a p e u t i c C a t e g o r i e s Expertise As the industry leader in designing and communicating science-based solutions for complex market
challenges, our therapeutic category experience includes, but is not limited to, the following areas:
Ophthalmology
Respiratory
Infectious Disease/Immunology
Oncology
Osteoporosis
Sepsis
Central Nervous System
Cardiovascular/Hypertension
Diabetes
Gastroenterology
Erectile Dysfunction
Dermatology/Wound Care
Arthritis
Ready, set Launch
At Shaw Science Partners, we’ve developed Science Branding and professional communications
for the pre-launch and launch of more than 40 major pharmaceutical products.
Many of these launches have received “Launch of the Year” recognition.
Over the years, we have achieved more than 3 0 0 major national and international awards
for our clients. That’s more than any other company in our industry.
Awards Over 300 Major Industry
We have partnered with Georgia Tech, a leading innovator in
We at Shaw Science Partners stay at the edge of the Curve when it comes to marketing
science-based products via new and technologically advanced digital media.
Innovation Partnering with
cutting-edge Healthcare Technology
M a c ® , W i n d o w s ® , i P h o n e ® , i P a d ® , S m a r t p h o n e ® a n d W i i ™ operating systems, educate physicians by capitalizing on new and unique technologies
that are both enjoyable and entertaining.
Programs, designed for use with
If you dream it, we will build it
Technology
“EduTainment” is a term we coined at Shaw Science Partners to describe the concept of using innovative media technologies to reach and teach physicians in the most engaging manners possible.
We are pioneers in virtual reality, gaming and simulation, EduTainment, iPad and Flash-interactivity.
Education + Engagement = Retention
“E d u Ta i n m e n t ” Science
Additionally, by delivering information and education via a Smartphone®, iPad® and other mobile
devices, we provide our clients with innovative new ways to reach a new generation of prescribers.
Innovative new ways to reach a new generation of prescribers.
M o b i l e & Beyond
Branding
Virtual Reality Video Holography Distance Learning
Computer Animation iPad® and Mobile Technology 3D Stereo Computer Animation
Flash-based Interactive Slide Decks Interactive Case Simulations
Virtual Debates Patient Education Experiential Reality
Physician Communities Peer-to-Peer Programs
Websites and Microsites Wii-based Exhibit Programs Print Programs/Monographs
Science with our innovative channels
Gaming“EduTational”
The concept of “edutainment” is particularly important because many/most medical meetings will not allow “games” on the exhibit floor unless they are educational in nature. This is a way to provide an educational experience to doctors in a form that they enjoy. It also allows easy distribution via the web or by direct distribution to doctors.
Engaging and Entertaining Media Communications
From Virtual Journeys through the body and Virtual Debates that poll physicians to Wii-based Exhibits
and Case Simulations, these interactive programs communicate effectively while also being fun! After
all, doctors learn best when they become fully absorbed in the message and the media.
V i r t u a l Wo r l d s Interactive
Primary Journal Research
Kick-off Meeting
Internal TL Interviews
External TL Interviews (4-6)
Present Draft Science Story®
Secondary Research
Present Interim Science Story®
Validate with TLs
Advisory Board Feedback
Revise Science Story®
Science Story® Process
Science Story®
D e l i v e r y
Science Story®
Symposia & Meetings
Exhibit Programs
Speaker Slide Kits
Disease State Websites
Peer-to-Peer
Ask-the-Expert Technologies
Education Toolkit
Sales Training
Exhibit Programs
Virtual Medical Forums
Interactive Case Studies
Educational DVDs
TV Video Library
Animation
Graphics
Core Content
Visual Design
TL Interviews
Digital Assets A Systematic, Cost-Effective Methodology for Building the
Science Brand
S t a g e 1 Science Platform
S t a g e 2 Digital Assets
S t a g e 3 Multi-Channel Communication
To create your own Science Story® Contact
Paul Boidy EVP, General Manager, Strategic Accounts
Shaw Science Partners 847•521•3358
[email protected] Twitter @Bucktown