Download - Sharpen your point
![Page 1: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/1.jpg)
![Page 2: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/2.jpg)
![Page 3: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/3.jpg)
![Page 4: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/4.jpg)
![Page 5: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/5.jpg)
![Page 6: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/6.jpg)
![Page 7: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/7.jpg)
![Page 8: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/8.jpg)
Confidential and proprietary materials for authorized Acme personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
Competitive Analysis: IBM projects Increased revenues driven by Cloud Computing
IBM Revenue mix by 2015: • 29% Hardware
• 33% Software
• 40% of Revenues fromServices such as Cloud Computing
28%
32%
39%
Projected Revenue Mix, IBM
HardwareSoftwareServices
SOURCE: COMPETITIVE ANALYSIS
![Page 9: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/9.jpg)
Here’s the POINT.
![Page 10: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/10.jpg)
In the future, most of IBM’s revenue will come from services such as Cloud Computing and the restfrom Hardware and Software.
![Page 11: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/11.jpg)
Let’s be Specific and Concrete
![Page 12: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/12.jpg)
By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing, the rest will come from Hardware and Software.
![Page 13: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/13.jpg)
Find the primary and secondary points and SHOW
them.
![Page 14: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/14.jpg)
By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing.
The remainder will come from Hardware & Software
![Page 15: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/15.jpg)
Check and source the information.
![Page 16: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/16.jpg)
Source: IBM Annual Report 2012
By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing.
The remainder will come from Hardware & Software
![Page 17: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/17.jpg)
Let’s add some color.Hand drawn in pencil
IBM Blue (in black pencil)
![Page 18: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/18.jpg)
By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing.
The remainder will come from Hardware & Software
Source: IBM Annual Report 2012
![Page 19: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/19.jpg)
It’s still kind of boring.
![Page 20: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/20.jpg)
To add visual impact, think about what the slide is
about.
![Page 21: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/21.jpg)
What would you like people to remember:
IBMCloud Computing
38%
Hand draw pie chart
Hand drawn cloud
![Page 22: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/22.jpg)
38%
![Page 23: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/23.jpg)
Let’s put this together to make the point.
![Page 24: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/24.jpg)
38% of IBM’s revenue will come from services such as Cloud Computing by 2015
Source: IBM Annual Report 2012
![Page 25: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/25.jpg)
Another version. (there’s always more than one way to skin a cat)
![Page 26: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/26.jpg)
Source: IBM Annual Report 2012
38% of
revenue will come from services such as Cloud Computing by 2015
![Page 27: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/27.jpg)
A final polish…
![Page 28: Sharpen your point](https://reader035.vdocuments.us/reader035/viewer/2022062902/58f9a803760da3da068b5fcf/html5/thumbnails/28.jpg)
Source: IBM Annual Report 2012
38% of
revenue will come from services such as Cloud Computing by 2015