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THE SHARING ECONOMYLOIC LE MEURFOUNDER, LEWEB
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I’M NOT AN EXPERT IT’S JUST MY THEME FOR LEWEB LONDON
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RACHEL & LISA ARE EXPERTS
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You cannot avoid it, even if you try.
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40,000 people per day 30,000 cities192 countries
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40,000 people per day 30,000 cities192 countries
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40,000 people per day 30,000 cities192 countries
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40,000 people per day 30,000 cities192 countries
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40,000 people per day 30,000 cities192 countries
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40,000 people per day 30,000 cities192 countries
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40,000 people per day 30,000 cities192 countries
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0
200000000
400000000
600000000
800000000
1000000000
1200000000
1400000000
1600000000
CUMULATIVE ORIGINATIONS
MILL
ION
S
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$320 million pledged by2.2 million people on18,000 projects
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$320 million pledged by2.2 million people on18,000 projects
2011: Kickstarter hit 1 million backers
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25,000 fans donated $1.2M on kickstarter to finance Amanda Palmer’s new album
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767,000+ members
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Largest Community Garden on the Planet
25 million square feet
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52%
of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years.
Source: Study Sunrun - Feb 2013
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83%
said they would share these items if they "could do so easily."
Source: Study Sunrun - Feb 2013
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"We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary."
Bill Stewart, VP of customer care at Sunrun
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Why sharing?
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#1 Recession
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Photo Credit: Ed Yourdon/Flickr
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#2 Too much waste
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Photo Credit: plasticparadisemovie.com
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#3 Too much stuff we don’t use
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Photo Credit: K2D2vaca/Flickr
Black Friday video
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Self Storage is a$22 billion
industry
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Larger thanbox office
sales
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1950 2011
983
2480
And our homes are getting bigger!Home size between 1950-2011
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#4 Too much choice and disconnect with
happiness
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Richard Layard - HAPPINESS: HAS SOCIAL SCIENCE A CLUE?
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Since 1960
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3 timesmore teen suicide
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5 timesmore prison population
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There is always something
better
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There is always something
BIGGER
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There is always something
faster
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The more we have
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The more we want
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#5 Enough of crappy products
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We live in isolation
Photo Credit: Kazutaka Sawa/Flickr
The number of people living and dining by themselves has doubled
over the last 40 years
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#6 Social Local Mobile Revolution
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• Technology enables this growth
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• Sharing is at the core of tech growth
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• Mobile and Local enable totally new types of sharing services
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What people are doing
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1. Return to local markets: EtsyTHE CRAFTSMAN LIVES AGAIN ON ETSY
Human to human relationship between the person who is making it and the person who is buying it.
3 years
200,000 sellers
1 Million registered users
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1. Return to local markets: Etsy
FARMSTANDThere are more than 5,750 local farmers markets versus 1,700 in 1994.
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LAGreenGrounds.org creates gardens...
Photo Credit: www.lagreengrounds.org
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LAGreenGrounds.org creates gardens... ... on sidewalks
Photo Credit: www.lagreengrounds.org
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New consumer mindset
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Simplicity
Traceability and Transparency
Community
Participation
Collaboration
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An entire new generation is growing up with new values
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They believe inauthenticity
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They believe insustainability
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They believe indoing well is doing good
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They believe incommunity sharing
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They believe increating together
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They believe incrowdfunding
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They believe thatgreed is BAD, money is OK
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BURNING MAN gathers 50,000
people in the desert with no money and
no marketing
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Burning Man videoFrom Spark
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Photo Credit: Hawaii Savvy/Flickr
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Photo Credit: Hawaii Savvy/Flickr
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Photo Credit: Hawaii Savvy/Flickr
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They want to live withless
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They want to live withlessMUCH
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“this stuff ended up running my life, the things I consumed ended up consuming me”
Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html
Graham Hill
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You are not the clothes you wear, the contents of your wallet, or the car you drive.
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“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need”
Rachel Botsman, in “What’s mine is yours”
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New products being created
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Designed to last, not crappy
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Preserve the planet
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Focus on use availability more than ownership
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4 core principles of collaborative consumption
CRITICAL MASS IDLING CAPACITY
BELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
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5. A PRICE TAG HIGH ENOUGH THAT MAKES IT WORTH SHARING OR GETTING
A POWER DRILL HAS CRITICAL MASSHUGE IDLE TIME BUT NOT EXPENSIVE ENOUGH
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The new brands
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No brand is the new brand
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No pushed or intrusive advertising
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Very community focused
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Stays out of the way of the users
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Has purpose
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Could the sharing economy be a fad?
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Loosecube built a marketplace
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not a community
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40%
of America’s workforce will be freelancers by 2020
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Trust is the key
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"by the end of this decade, power and influence will shift largely to those
people with the best reputations and trust networks, from people with money
and nominal power"
Craig Newmark
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Why you should care
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Large companies already crowdsource
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Red Bull Collective Art, in partnership with Adobe
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During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
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Coca Cola running crowdsourcing design and brand ideas
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Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
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How you can participate
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The growth of the sharing economy can be slowed down by large
companies, governments with unaligned interests
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Replace consumerism with peer to peer sharing
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The system centralizes production, wealth and control
Industrial Economy
Credit: Douglas Atkin
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Now we have an alternative: peer sharing
Sharing Economy
Credit: Douglas Atkin
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Legalize sharing
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Make sharing mainstream by shifting the culture
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This is not a fadit’s a huge movement
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From Collaborative Consumptionto Collaborative Creation
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LOIC LE MEURFOUNDER, [email protected]
FACEBOOK.COM/LOICTWITTER: @LOIC
Share.
Thanks for your help on this presentation:
Morgan Denis
Axelle Tessandier
Karyn Kane Williams
Douglas Atkin