Download - Shamrock mobile platform
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Shamrock Mobile Platform
A Suite of Server Solutions for Mobile Content Business:
Content, Distribution, Marketing, Analytics.
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CORE BUSINESS SOLUTIONS
Content Management System
Content Distribution System
Mobile Subscription Platform
Partner Network Management System
Tools for White Label Portal Building
Management System for SMS-based VAS
Shamrock Mobile Platform is a suite of server solutions:
● for mobile network operators
● service providers
● site owners
With our solutions you may:
● increase your revenue
● get comprehensive analytics
● enhance your current business toolset
ADDITIONAL SOLUTIONS
Analytics System Customer Relationship Management Tool
ADVANCED TOOLS
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UNEXPECTED ADVANTAGES BY THE ADVANCED ANALYTICAL OPTIONS
● Consolidated revenue statistics
● Analysis of audience
● User segments
● Comparative project analysis
● Coordination with operator’s HLR data.
Most efficient if connected to
Advanced options for media stores
● Combined loyalty and bonus system
● Cross-sales analysis
● Data for forecasts and collaborative filtration
● Shared tag system.
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AUDIENCE INVESTIGATION MODULES
RFM metrics
LTV analysis
Churn management
Propensity models
● conversion predictions
● precise promo campaigns targeting
● on-the-fly service adaptation for the appropriate audience
● estimated user revenue within the lifetime
● Indispensable metric for offers structuring and ad channels optimization.
● analysis of the churn reasons
● helps to resist churn of the subscription services
● history-based analysis of the user content preferences (genres, types, similar products)
● On-the-fly customization of the stores and offers range.
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Customer Relationship Management Tool
Audience exploration
● Customer selection by sales, subscriptions, visits, registrations
● Reaction on previous campaigns
● Narrowing targeting with combination of filters
● Import of third-party data.
Multi-thread messaging
● Delivery schedule
● Speed management
● Autoregulation in case of network troubles
● Feedback and CTR analysis
● Multi-channel delivery (SMS, ICB, WAP PUSH, email)
Examples with delivering your message to:
● …all users who having made a purchase in the last X months*
● …all users who haven’t visited the store for Y days
● …all users with Nokia phone who downloaded Puzzle games last month
● and many other cases
Case: Bulk
Campaigns for MTS Russia: 7,5 mln users in 8 time zones.
Case: Targeting
Mini-campaigns with device-targeting. CTR increases by 250%..
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DIGITAL CONTENT MANAGEMENT SYSTEM
Shamrock Dominic is a SAAS solution for your mobile assets
● organize
● optimize
● scale
● make it fully automatic
1 500 000 content units
100 ms query execution time
250 000 orders daily
● Auto Content Recognition
● Flexible Content Upload
● Diverse Delivery
● Simple Export to mobile sites and ODPs
● Sophisticated Stats
Choose content
Manage catalogue
Connect to mobile &
web stores
Get revenue
+ODP
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DIGITAL CONTENT MANAGEMENT SYSTEM
Fast, flexible, expandable SaaS system for mobile content monetization.
Easy to Start
● Connection to MNOs – SMPP, HTTP(S)
● Ready-to-use content catalogue
● Third party content aggregation
● Flexible sales management: prices, micropayments, demos, packages etc.
● Wide range of billing methods: MO SMS, MT SMS, USSD, WAP-click etc.
Keep Control
● Multidimensional statistics of user activity
● Content Lifecycle Management
● Flexible analytics and reporting system
● Access rights management.
Shamrock Dominic is available as a cloud solution as well as anon-premises product.
Maintenance
● Startup/setup operations
● Templates of billing rules
● Updates and customization.
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DIGITAL CONTENT MANAGEMENT SYSTEM
Our platform already includes:Mobile games, videos, music, graphics etc..12 000+ titles
CMS structure
Content: all-around catalogue management
● multitude of parameters
● connection to third-parties content storages
● DRM support (Forward-Lock)
Billing: tariff scale and payment method management
Support: integrated help-desk
Devices: dynamic knowledge base with variety of data including model age, price segment etc.
Settings: system settings and parameters
Statistics: deeply customizedstatistics with salesreports by content, channels, rightholders etc.
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CONTENT DISTRIBUTION SYSTEM
Everything mobile store must have plus much more
Core store features
● On-the-fly customization of layout and structure
● Different appearance for different audiences
● Localization
● Layout configuration
Various business models
Deep customization
Simple and flexible management
Vendors class app-store functionality
Variety of business models
Monetize your store through various business models:
● Pay-per-download
● Pay-per-view
● Subscription
● Pay-per-package
● Freemium
● Demo
● Bonuses
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CONTENT DISTRIBUTION SYSTEM
Individualization
● User purchase history
● Integration with social networks
● Personal recommendations
● Comments and opinions
Sales promotion
● Bonus system: various rewards for customer actions
● Built-in loyalty system: special offers and discounts for recurring customers
● Targeted promo based on user activity history
● Merchandising tools
● Stickers: various labels (like "New", "Sale 50%" and so on) placed on the previews to attract attention
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WYSIWYG structure editor
Store administrator can control the structure of the main and inner pages of the store.
Structure blocks provided in the CMS are as follows:
● Promo block
● Text block
● Title list
● Tags list
● Auto hits (top titles selection)
● Recommended titles
● Banner
● Adult block
● …and many more
Custom widgets
We can provide you with other blocks and elements with special functionality - custom widgets..
CONTENT DISTRIBUTION SYSTEM
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Diversified appearance
Shamrock Store CMS provides various skins and auto customization depending on the user device, region, marketing channel and purchase history.
CONTENT DISTRIBUTION SYSTEM
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MOBILE SUBSCRIPTION PLATFORM
With Shamrock Subscriber you will get 4-5 higher conversion vs. premium PPD models.
Tune your services
Scenario management for each service:
● Price points and billing periods
● Free of charge period
● Micro payments
● Scheduled notification.
HOW IT WORKS
Easy connect to operator’s
infrastructure
Work with SMS, WAP-click, WEB,
IVR etc.
Billing:premium MT SMS, direct charging.
Integrationwith 3rd-party subscription
platforms (e.g. aggregators)
White-label subscriptions
for your stores and services
Track and analyze your customers
● All-in-one dashboard
● Daily email reports
● Realtime statistics
● Revenue tracking by group, marketing channel, content or user segment
● Save frequent queries as custom filters.
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SUBSCRIBER CASE STUDIES
Subscription services for MNOs in Russia
Similar subscription-based services are provided for 4 MNOs concurrently:
Peak performance: 400 000 МТ SMS per 24 hours (billing + notification).
ARPPU: 5-7$
Unlimited Fun
Subscription-based service was integrated with the mobile tariff plan “Red Energy”.
Monthly revenue: $ 250 000
Performance: 680 000 MT SMS daily (both free and paid)
Total subscribers: 1 200 000 within 6 months
● Different MNO’s subscription rules and technologies supported
● 5 subscription sources (SMS, IVR, USSD, WAP, ICB)
● 500+ thousand subscribers
● Over 100 services
● Over 800 sales & promotion channels.
All subscribers got unlimited access to free media content. Daily SMS with links to content:
● Two weeks for free
● Paid prolongation if any content was downloaded within 2 weeks
● Individual SMS delivery schedule for every subscriber.
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PARTNER NETWORK MANAGEMENT
Lever your revenue with your partner traffic
Functional
● Monetize SMS, web, mobile web traffic
● Online and offline media-partners
● A wide choice of monetization options for your partners
Simple
● Add new partner in 2 clicks
● Convenient choice of products
● Auto-generated monetization links
● Quick adaptation to local markets
.
Why Shamrock Affiliate is useful for your partners?
● Easy registration
● Wide range of integrated products
● Transparent statistics
● Clear financial reporting.
Why Shamrock Affiliate is useful for you?
● Easy partner management
● Simple enlargement of product portfolio
● Adjustable tariff scale
● Sophisticated trend analysis.
.
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PARTNER NETWORK MANAGEMENT
Flexible Dashboard
● By partner and sub-partner
● By product
● By monetization type
● Trend analysis.
.
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PARTNER NETWORK CASE
The largest mobile partner network in Russia uses Shamrock Affiliate
2000 partners’
sites
1 mlnunique users
monthly
70 000billing
transactions daily
Back-office structure
Partners: control your network, set policy, register new partners
Statistics: by product, service, monetization type; trend estimation.
Finances: manage rates, tariffs and payments
Reminders: keep your partners informed about all news in your network
Sales platforms: manage revenue sources and provide your partners with monetization links.
.
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White Label Stores Building
Unite your partners under one brand
Providers diversification within one brand
● Unified interface for separate providers’ services
● Easy addition of new services
● All services have a similar branded appearance
● Integrated advertisement engine
● Loyalty & bonus system.
Solution allows to:
● work with different mobile service providers
● provide variety of services saving the unity of brand
● manage your partners resources and to keep control.
Separate access within one system
● Access rights management
● Personal statistics for each provider: service performance, revenue, audience dynamic
● Management of concurrent promo campaigns
● Various filters and settings for flexible customization.
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Aggregation Case
MTS Pulse: 1 brand, 17 providersMTS, Russia, http://pulse.mts.ru
● MTS is the largest mobile operator in Eastern Europe, 100 mln. subscribers.
● MTS Pulse is a mobile portal for all branded VAS built on the base of Shamrock Aggregator solution.
● Monthly revenue of the content services’ - $ 2 million.
● The system is easily scaled: the number of content providers aggregated is not limited (currently 17).
● Automatic adaptation of design and layout for different mobile devices.
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Management System for SMS-based VAS
Selectservice
type
Set up message rules
Select billing
scenario
Add text content
● News feed
● Quiz
● Test
● Horoscopes, anecdotes etc.
● Subscription
● Premium SMS
● USSD billing
● Combination of all above
● Set prefix for messages
● Define custom rule
● Specify SMS-shortcut
● Select the service
● CMS for new unique content
● Bulk import wizard for large amounts of pre-made content
● XML-based parser for regular updates
Quick
● You can launch new service in 10 min.
Safe
● Fraud guard
● Emergency notifications.
Scalable
● Set partner ID – get partner code for SMS
● Traffic of your partners is accounted separately.
Shamrock Interactive are:
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Shamrock Mobile Foundation 2003Employees 70Offices in Russia: Moscow,
Novosibirsk
Digital content stores
Digitalmarketing tools
Mobile content distribution
About company: Facts and Figures
One of Top 30 Russian Internet Companies by Forbes, 2013
Red Herring 100 Europe Award Finalist,2013
Recent Awards
Key Competencies
Traffic monetization
solutions
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Customers and partners
Top content producers