Setting Up & Using Google Analytics with WordPress
Presented By:
Mike FarneyDirector of Client Services & AnalyticsCazbah
Google Analytics Individual Qualified
@cuseXC
You don’t have to be a genius to set up, use, and understand Google Analytics!
Google AnalyticsAgenda
● Setup○ WordPress Plugins○ GA Admin
● Goals○ Forms○ Downloads○ Phone Calls
● Reporting○ Sources○ Campaigns○ Shortcuts / Dashboards
SetupPlugins
● Monster Insights○ E-Comm - $49 a year
● Google Analytics Dashboard for WP
Plugin Setup● Connect your UA number● Track outbound clicks &
downloads● Enable Universal Tracking● Enable Demographics● Enable Enhanced Link
Attribution● Track Downloads as an
event.
KPIs● What do you want to measure?● Key Performance Indicators
○ What is important to your businesses success?■ Revenue■ Cost Cutting■ Increased Customer Satisfaction■ Reduce Inventory■ Increase Occupancy■ More Service Contracts■ Etc.
Goals● Goals
○ Forms○ Downloads○ Sign Ups○ Phone Calls○ E-Commerce
■ Goals■ $ Dollars
ReportingBest Practices
● Filter Internal Traffic● Segment Spam Traffic● Use UTM links for Campaigns● View Year Over Year results
ReportsMy Top 5 Reports
1. Source / Medium2. Campaigns3. Behavior Flow4. Site Search5. Mobile Traffic
ReportingSources
ReportingCampaigns
ReportingBehavior Flow
ReportingSite Search
ReportingMobile Traffic / Revenue
ReportingShortcuts & Dashboards
Even this guy can use Google Analytics and get something out of it.
Lloyd Christmas - Dumb & Dumber
Thank You!Contact Info:
Mike Farney
[email protected]://www.cazbah.net/google-analytics-consulting/https://www.linkedin.com/in/mfarney
@cuseXC
