Transcript
Page 1: Service design futures - how to create 'sociable services

Dr Andrea Siodmok13th March 2014 CELC

Service design futures

Page 2: Service design futures - how to create 'sociable services

How can we create more sociable services*?

* Services that capture peoples’ imagination and deliver social and fiscal value.

Page 3: Service design futures - how to create 'sociable services

Insights

Think Publicwith Dott Cornwall

Page 4: Service design futures - how to create 'sociable services

Creative Solutions

DESIRABLEDesiresNeedsCreativity

FEASIBLETechnicalPracticalRelevant

VIABLEValuableEconomicalSustainable

Page 5: Service design futures - how to create 'sociable services

1. Service re-design

2. Integrated services

3. Sociable services

Page 6: Service design futures - how to create 'sociable services

Public realm

Professional realm

Page 7: Service design futures - how to create 'sociable services

User Innovation:New grass roots solutions developedby people

Collaborative innovationco-design and co-delivery of new solutionswith people

Centralised Innovation:professionals designing new solutions forpeople

Public realm

Professional realm

Page 8: Service design futures - how to create 'sociable services

fiscal capital

social capital

Sociable services*(Peer to Peer etc.)

Service integration(Hybrid value chains)

Service Re-design(public services)

* Not to be confused with ‘Social’ Services of the state

Page 9: Service design futures - how to create 'sociable services

1. Service re-design

Page 10: Service design futures - how to create 'sociable services

Services for

Page 11: Service design futures - how to create 'sociable services

Image by Cognitive MediaFrom Design Council Public services by design

Page 12: Service design futures - how to create 'sociable services

Image by Cognitive MediaFrom Design Council Public services by design

Page 13: Service design futures - how to create 'sociable services

Image by Cognitive MediaFrom Design Council Public services by design

Page 14: Service design futures - how to create 'sociable services

Image by Cognitive MediaFrom Design Council Public services by design

Page 15: Service design futures - how to create 'sociable services

Examples of Service Design tools and techniques

Page 16: Service design futures - how to create 'sociable services

Design Ethnography

Sea CommunicationsFrom Dott Cornwall

Page 17: Service design futures - how to create 'sociable services

Co-design

Sea CommunicationsFrom Dott Cornwall

Page 18: Service design futures - how to create 'sociable services

I - services

‘HealthBook’

Workplace

Scamps

Page 19: Service design futures - how to create 'sociable services

Serious GamesLegible Hospital

What ifs?

Page 20: Service design futures - how to create 'sociable services

Rapid prototyping

Sea CommunicationsFrom Dott Cornwall

Page 21: Service design futures - how to create 'sociable services

Experience prototypes

Think Public with Dott Cornwall

Page 22: Service design futures - how to create 'sociable services

Service propositions

Page 23: Service design futures - how to create 'sociable services

Service blueprints

Image from Lucerne University

Page 24: Service design futures - how to create 'sociable services

2. Integrated services

Page 25: Service design futures - how to create 'sociable services

local ingenuity & professional knowledge

Services with[partners, professionals & public]

Page 26: Service design futures - how to create 'sociable services

Thinking Room

making good ideas happen

In 2011 Cornwall Council developed a new citizen centric approach to innovation.

Page 27: Service design futures - how to create 'sociable services
Page 28: Service design futures - how to create 'sociable services
Page 29: Service design futures - how to create 'sociable services

MIXED ECONOMY

Page 30: Service design futures - how to create 'sociable services

NEGATIVE STEREOTYPES

Page 31: Service design futures - how to create 'sociable services

POSITIVES

RighteousIndividualistic

Nimbyism

Vested interestsIsolated impactIneffectual

Risk averseInertiaSilos

Profit motiveUnaccountable

Irresponsible

BureaucraticWastefulInflexible

Page 32: Service design futures - how to create 'sociable services

POSITIVES

Page 33: Service design futures - how to create 'sociable services

POSITIVES

PassionateEmpathic

Resourceful

BenevolentResilientEntrepreneurial

PurposefulTrusted Scalable

AdaptableEfficient

Ingenious

DemocraticAccountable

Civic

Adapted from Nick Jankel

Page 34: Service design futures - how to create 'sociable services

POSITIVES

SHAREDVision

LanguageAccountabilityRelationships

CreativityTrust

Page 35: Service design futures - how to create 'sociable services

3. Sociable services

Page 36: Service design futures - how to create 'sociable services

Services by

Page 37: Service design futures - how to create 'sociable services

UK Informal economy:49.1 million adults in UK* or 35x the size of the NHS.[*2010 census]

Page 39: Service design futures - how to create 'sociable services

Sharing Economy

SOCIALReputationParticipationRelevance

NETWORKTrustCommunityPrivacy

EXPERIENCEEaseValueRecommend

Page 40: Service design futures - how to create 'sociable services
Page 41: Service design futures - how to create 'sociable services

Sea CommunicationsFrom Dott Cornwall

Page 42: Service design futures - how to create 'sociable services
Page 43: Service design futures - how to create 'sociable services

Sea CommunicationsFrom Dott Cornwall

Page 44: Service design futures - how to create 'sociable services

Sea CommunicationsFrom Dott Cornwall

Page 45: Service design futures - how to create 'sociable services

Sea CommunicationsFrom Dott Cornwall

Page 46: Service design futures - how to create 'sociable services

Eden Project Community Innovation AwardsSea CommunicationsFrom Dott Cornwall

Page 47: Service design futures - how to create 'sociable services

Shaped by Us...Virtual incubator for citizen entrepreneurs

Page 48: Service design futures - how to create 'sociable services

Sea CommunicationsFrom Creative Councils

Page 49: Service design futures - how to create 'sociable services

Sea CommunicationsFrom Creative Councils

Page 50: Service design futures - how to create 'sociable services

Thanks to…Nesta / LGA Creative Councils programmeDott Cornwall partners: Design Council, Cornwall Council, Technology Strategy Board, University College FalmouthSome images from Flickr

Social and Service Design teams:Sea CommunicationsThink PublicSomething from UsLeap Design for ChangeCognitive MediaTwoBoexCornwall Design

* Views in this presentation my own based on experience in Dott Cornwall and Cornwall Council developing Thinking Room & Shaped by Us @shapecornwall @thinking_room


Top Related