SEO Strategies to run an Online Business successfully
1) Etch your brand in Social media:
Marketing your business online via the social media is not only a great way to reach out to clients and
the public as well, but this gives you a good prospect of getting pointed out by search engines. Bland or
tedious content seldom gets highlighted in Social media.
Make sure your content is catchy, precise and informative and accessible easily. Your pages if impressive
gets viewed, shared and re-tweeted and the word can spread. Not only is your popularity going to hike
through this, but also will bring in higher proportion of incoming traffic and establish domain authority.
2) Adorn Mobile Web
Whether the predictions of Nostradamus for the globe can come true or not, the advent of mobile web
becoming tremendous globally as foreseen by digital marketers is definitely becoming true. Possessing
a smart phone has made its way up to be a part of one's being from being a part of one's luxury.
And as per Google's numbers, with effective 1 Billion 30 day active users checking content only via
android, it's time to gear up and design responsive websites for your business pages. Invest toil and care
in generating very precise content in suitable font and deliver the page within seconds when accessed.
Moreover with Google, tagging sites as "Mobile-friendly", it becomes an uncompromising need to adorn
mobile web with all efforts.
3) Provide unceasing user security
The population surfing online is raving huge and content delivered to different types of devices deserve
to be assured information security. Google also announced HTTPS as a ranking signal to make web
surfing secure, which puts forth a compelling step to ensure your website represents a secure
connection by acquiring a SSL certificate.
4) Keep up with trends
Content is what pulls in users to your website. Increase your pace to update content as per users'
evolving knowledge needs. The content should be reliable and at the same time it is a great advantage if
the information is a bull's eye shot at what the user came looking for to your website. Hence, it is
mandatory to host catchy, influential, to-the-point content with a readable view.
5) Back links are power:
It is wise to put quality over quantity. Quality here pertains to having back links placed at relevant
websites with high domain and page authority that relate to your business theme, greatly improves the
ranking position of your website in major search engines.
6) Renounce irrelevance
Remove artificial or low-quality irrelevant links to your website with link disavowing tool from Google.
Marie Haynes wrote the Start-to-Finish Guide to Using Google’s Disavow Tool to help you get started.
This will help our credibility value among other websites.
7) Replace inactive links with active links:
There might be dead and broken links connecting to a page related to your business or competitor. It is
important to replace these links that are inactive with the active ones. These also serve as back links to
your own website. There are ways to check broken links via dead link checker, using which you can
report the dead links and then replace with your active links.
8) SEO Audits:
Check your SEO score with WooRank. Whether it is fixing an older website or building a new website
from scratch, it is important to renovate or construct it with an efficient developer. Occasional SEO
audits regulate how much more you need to optimize your content to win more user view. You can pop
up a survey tool for users who turn up at your websites with "tell us what you typed in Google to find
us" or "how did you find us", etc.,
9) Strengthen your keywords research
Sharpen your SEO research to run a well-posted business site. By using the Google adwords keyword
planner, you can find the average number of monthly searches and the competition for a specific
keyword. This is a great way to find the most powerful keyword that has the potential to benefit your
business. Hosting the most suitable keywords would ultimately drive in more traffic to your online
business.
10) Adding schema.org
Letting know Google of your company's location, about your company, reviews etc. through schema.org
will win you more rankings in Google search. Add schema.org as a markup to the code of your website.
Schema tells the search engines what your data means, not just what it says. The content on your
website gets indexed and returned in search results.
But with schema markup, some of that content gets indexed and returned in a different way.
Schema.org is a collaborative, community activity with a mission to create, maintain, and promote
schemas for structured data on the Internet, on web pages, in email messages, and beyond which makes
it easier for webmasters and developers to decide on a schema and get the maximum benefit for their
efforts.
Author Biography:
I work as a content writer for TheRedHash that is the officially designer of Pondy Tourism website and
have a prior experience in research and technical writing. Though I am a postgraduate from a Science
background, I have always been passionate about writing. I adore the English language and love to make
travel experiences, events, food or even a little cookie crumb come alive with words.