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Search Engine Optimizationfor Local Search
Mary Bowlingwww.IgnitorDigital.com
http://localu.org/
![Page 2: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/2.jpg)
For Local Businesses
Twitter @MaryBowling IgnitorDigital.com + [email protected]
SEO is:Making it easy as possible
for people to find information about your
business online
![Page 3: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/3.jpg)
To Achieve That
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Create and improve YOUR WEBSITE
so that it will rank highly on the Search Engine Results
Pages (SERPs) to help potential customers find it
![Page 4: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/4.jpg)
To Achieve That
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Create and improve YOUR LISTINGS
on other sites to help potential customers find information about your
business
![Page 5: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/5.jpg)
What the Search Engines Want
Twitter @MaryBowling IgnitorDigital.com + [email protected]
To provide the most
USEFUL ANSWERSfor every search
![Page 6: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/6.jpg)
What the Search Engines Want
Twitter @MaryBowling IgnitorDigital.com + [email protected]
To model the real world
by rewarding BRAND PROMINENCE within a market area
![Page 7: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/7.jpg)
SEO Helps You Rank
Twitter @MaryBowling IgnitorDigital.com + [email protected]
PAID ADS
LOCAL MAP PAIDADS
LOCALIZED ORGANICRESULTS
LOCAL PACK
![Page 8: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/8.jpg)
Localized Organic Results
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Results from local business websites
![Page 9: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/9.jpg)
The SEO Process
Twitter @MaryBowling IgnitorDigital.com + [email protected]
• Pick the right keyword phrases• Create high quality pages on your website
all about those terms• Appropriately implement the keyword
phrases in the content of your web pages• Link between your own pages• Gain links and listings on other websites• Eliminate technical problems
![Page 10: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/10.jpg)
The Algorithm
Twitter @MaryBowling IgnitorDigital.com + [email protected]
(Google’s ranking formula)
![Page 11: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/11.jpg)
For Localized Organic Rankings
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Quality of links pointing to your
pages from OTHER sites
Crawlability and usefulness of
content on YOUR site
![Page 12: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/12.jpg)
Google Knows Where You Are
Twitter @MaryBowling IgnitorDigital.com + [email protected]
It searches your DETECTEDlocationunless you tell it to search somewhere else
![Page 13: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/13.jpg)
Usefulness = Relative Location
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Distance from the SEARCHER is key
![Page 14: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/14.jpg)
Have Realistic Expectations
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Concentrate on ranking in the results
of the people who have the most
potential to become YOUR CUSTOMERS
![Page 15: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/15.jpg)
Usefulness = Keywords in
Twitter @MaryBowling IgnitorDigital.com + [email protected]
HTML titles and headline tags we place on our web pages:HTML page titles appear in the SERPS
Headline tags (aka h tags) appear on the web page
![Page 16: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/16.jpg)
Usefulness = Keywords in
Twitter @MaryBowling IgnitorDigital.com + [email protected]
The text content we place on our pages
![Page 17: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/17.jpg)
Relevance = Keywords in
Twitter @MaryBowling IgnitorDigital.com + [email protected]
The text in the links that point to our web pages
A link tells Search Engines and humans what the page it points to is about
![Page 18: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/18.jpg)
On-Page Optimization
Twitter @MaryBowling IgnitorDigital.com + [email protected]
(What we put on our own pages)
![Page 19: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/19.jpg)
Start with Keywords
Twitter @MaryBowling IgnitorDigital.com + [email protected]
We have total control over what we put on our own pages
![Page 20: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/20.jpg)
Which Keywords?
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Don’t Just Guess
Keyword research = foundation of SEOIt enables you to learn:
• Which topics and terms?• How many searches?• How hard to rank?
![Page 21: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/21.jpg)
What Makes a Good Keyword?
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Is someone searching for that term likely to turn into a customer?
That’s a term to optimize for!
![Page 22: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/22.jpg)
Keyword Research:Brainstorm
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Record all the terms you can think of that people
would use to find a BUSINESS LIKE YOURS
![Page 24: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/24.jpg)
KW Research:Use Ubersuggest
Twitter @MaryBowling IgnitorDigital.com + [email protected]
http://ubersuggest.org/
![Page 25: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/25.jpg)
KW Research:Use Google Trends
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Research keywords by location
https://www.google.com/trends/
https://support.google.com/trends/?hl=en#topic=6248052
![Page 26: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/26.jpg)
KW Research:Pare Down Your List
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Concentrate on terms that closely describe
what you DO or SELL
![Page 27: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/27.jpg)
KW Research:Get Volume
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Use Google Keyword Planner to learn search volume and relative competitiveness
https://adwords.google.com/ko/KeywordPlanner/Home
https://support.google.com/adwords/answer/2999770
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Match Terms to Pages
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Optimize HOME PAGE for top 2-3 terms
Optimize other pages for 2-3 CLOSELY RELATED terms
Create NEW PAGES, where needed
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Where to Use Keywords
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Use chosen keywords in the important TEXT areas of your pages:
•HTML Page Titles*•URLs•H1, H2 (headlines and subheads)•Text-based content•Navigation links•Other internal link text•Image file names, alt tags and captions
*Page Title = Keyword + Location + Business Name
![Page 30: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/30.jpg)
Don’t Over-Optimize
Twitter @MaryBowling IgnitorDigital.com + [email protected]
WRITE NATURALLY about the topic
Include PLENTY OF CONTENT
Google will understand what the page is about
![Page 31: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/31.jpg)
HTML Page title
URL
H1 headline
Content
Image
Navigation Links
H2 subheadlines
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Optimize Search Results
Twitter @MaryBowling IgnitorDigital.com + [email protected]
When a page appears in the SERPs, people usually see:
HTML Page title
URL
HTML metadescription
Page title + Meta description + URL = “FREE AD”
![Page 33: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/33.jpg)
Make Your Ads Enticing
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Focus on the searcher, who’s thinking:•What’s in it for me?•What problem can this help me solve? •Why should I go to this page instead of another?
Include:CALL TO ACTION : call today, get a free quote, get help, learn how, sign up, make an appointment
PHONE NUMBER near the beginning of the metadescription.
LOCATION either in title or metadescription
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Check Your Ads!
Twitter @MaryBowling IgnitorDigital.com + [email protected]
http://www.seomofo.com/snippet-optimizer.html
Google SERP Optimization Tool
![Page 36: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/36.jpg)
Make Location Unmistakable
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Business name, full street address and local phone number on all pages in TEXT formUse www.schema.org
Embed a Google Map
![Page 37: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/37.jpg)
Plenty of Content
Twitter @MaryBowling IgnitorDigital.com + [email protected]
USEFUL CONTENT on all of your pages -
show that you are THE EXPERT
![Page 38: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/38.jpg)
Create a Page for Each Service
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Then add MORE pages about sub services
![Page 39: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/39.jpg)
Internal Link Text
Twitter @MaryBowling IgnitorDigital.com + [email protected]
When linking from one of your pages to another, use descriptive link text to
describe what page it points to is about•Replace click here, view more, learn more, etc to location+keyword terms•For a page optimized for Dallas Accounting, change Click Here to See all of our Dallas accounting services or Tax advice in Dallas and Plano•Mix up link text – don’t use the exact same term(s) over and over
![Page 40: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/40.jpg)
Use Barnacle SEO
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Localized Organic Results
GET LISTED
on sites that rank
![Page 41: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/41.jpg)
Use Google Search Console
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Google communicates with you about your website here
PAY ATTENTION
https://www.google.com/webmasters/tools/home
https://support.google.com/webmasters?hl=en#topic=3309469
![Page 42: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/42.jpg)
Check Web Site Crawlability
Twitter @MaryBowling IgnitorDigital.com + [email protected]
If the Search Engines can’t find or crawl your pages, they cannot appear in the
Search Results
Is there is a large discrepancy between what Google sees and what you know is on the site?Can you find all of your most important pages?
![Page 43: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/43.jpg)
Use Screaming Frog
Twitter @MaryBowling IgnitorDigital.com + [email protected]
http://www.screamingfrog.co.uk/seo-spider/
![Page 44: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/44.jpg)
Technical Problems?
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Get PROFESSIONAL
help when needed
![Page 45: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/45.jpg)
Off-Site Optimization
Twitter @MaryBowling IgnitorDigital.com + [email protected]
(What other websites convey about us)
![Page 46: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/46.jpg)
For Localized Organic Rankings
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Quality and usefulness of links pointing to your pages
from OTHER sites
![Page 47: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/47.jpg)
Links Are Just a Proxy
Twitter @MaryBowling IgnitorDigital.com + [email protected]
For Brand Prominence
![Page 48: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/48.jpg)
The Best Links?
Twitter @MaryBowling IgnitorDigital.com + [email protected]
Those with the most potential to bring NEW CUSTOMERS to your business
![Page 49: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/49.jpg)
Improve Existing Links
Twitter @MaryBowling IgnitorDigital.com + [email protected]
See links with this free tool: http://www.opensiteexplorer.org/
Look at the pages that link to you• Is all the information correct?• Can you add more detail? Description, photos,
videos, services, hours, payment types, etc.• Are you in the right categories?• Can you add a link?• Can you improve the link text?
![Page 50: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/50.jpg)
Links from Relationships
Twitter @MaryBowling IgnitorDigital.com + [email protected]
• Business groups • Social groups • Charities• Sponsorships• Local school and college websites• Clients and partners• Businesses you already have referral
relationships with
![Page 51: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/51.jpg)
Links from Local Directories
Twitter @MaryBowling IgnitorDigital.com + [email protected]
• AngiesList• MerchantCircle• JudysBook• Foursquare• Internet Yellow
Pages Pages
• Yelp• Thumbtack• Facebook• Kudzu• CitySearch• InsiderPages
![Page 52: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/52.jpg)
Links from Local Sites
Twitter @MaryBowling IgnitorDigital.com + [email protected]
•Chamber of Commerce•Convention & Visitor’s Bureau•Better Business Bureau•Local Media-newspapers, magazines, TV•Community business directories•Local city guides•Community blogs•Local and regional tourism sites
![Page 53: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/53.jpg)
Links from Niche Sites
Twitter @MaryBowling IgnitorDigital.com + [email protected]
• Videos• Images• Coupons• In something• Near something• Kid-friendly• Pet friendly• Veteran-owned
• Free Wifi• ATM• Minority-owned• Woman-owned• Non-profit• Other Languages • Handicapped
accessible
![Page 54: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/54.jpg)
The SEO Process
Twitter @MaryBowling IgnitorDigital.com + [email protected]
• Pick the right keyword phrases• Create high quality pages on your website
all about those terms• Appropriately implement the keyword
phrases in the content of your web pages• Link between your own pages• Gain links and listings on other websites• Eliminate technical problems
![Page 55: SEO For Local Search · The SEO Process Twitter @MaryBowling IgnitorDigital.com + MaryBBowling@gmail.com •Pick the right keyword phrases •Create high quality pages on your website](https://reader033.vdocuments.us/reader033/viewer/2022060507/5f2258413a9f810d4b6bf7ad/html5/thumbnails/55.jpg)
Twitter @MaryBowling IgnitorDigital.com + [email protected]
THANKS!
LocalU Blog and Forumhttp://localu.org/