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#IMSKC
Search Engine Optimization Best Practices
Josh McCoy Digital Marketing Strategist
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Who Am I?
@imsummit
SEO-PPC-Link-building-Social-Content Strategist“Digital Marketing Strategist”
-A lover of all things digital and how they work together!
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Why are we Here?
@imsummit
-To become better marketers
How do we get There?
-Understanding SEO Today
-Identifying Opportunities
-Execution
-Refinement
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Understanding SEO of 2005 vs. SEO of today
@imsummit
-Once upon a time…Search Engines and not usersTraffic not an experienceRankings not conversions
-TodayUnderstanding what a searcher wantsDeveloping a relationshipCross channel engagement
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Benchmarking
@imsummit
-Analytics: Where does Organic work and where it does not?Traffic, Goals, User Experience
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Benchmarking
@imsummit
-Link/Social Research: What content wins?
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#IMSKC
Benchmarking
@imsummit
-Link/Social Research: What content wins?
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Identifying Opportunities
@imsummit
-Keyword Research, Topical Expansion
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Identifying Opportunities
@imsummit
-Competitive Analysis
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Execution
@imsummit
-Relevancy, How do Search Engines Understand you?-Keyword Synergy-Internal Linking-Content Visibility-Content Delivery
-Promotion-Outreach-Easy Wins
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Execution
@imsummit
-It’s all in the delivery, for users and search crawlers alike!
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Refinement
@imsummit
-And the circle begins again…what worked and what didn’t?
-Same tactics, different mediums?
-Cross channel promotion?
-How can we improve “convertibility”?
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Stay Educated!
@imsummit
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Tools we Used
@imsummit
google.com/analytics
moz.com/researchtools/ose
adwords.google.com/KeywordPlanner
semrush.com
developers.google.com/speed/pagespeed/insights/
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Thank You!
888-484-9466 x38@joshuacmccoy