Download - Seo 101
Why SEO is essential
• 91% of Internet users use search engines to navigate the web
Why SEO is essential
• 85% of search engine users do not look past the first 2 pages of results. This means that people rarely look at more than 40 search engine results.
Why SEO is essential
• There are nearly 300 million people that use search engines everyday.
Why SEO is essential
• 80% of Internet users say search engine are the leading vehicle for discovering web sites. This study shows that search engines surpass banner ads, web links, e-mail links, proving that SEO is more important than any other media outlets online.
Why SEO is essential
• Between 78 - 84% of all website traffic comes from search engines. This means that people will look in search engines just to visit your site.
11.5 Steps to IM Success
1. Introduction to Internet Marketing
2. Search Engine Results Pages (SERPS)
3. Content is King
4. Keyword Research
5. Search Engine Optimization
6. Paid Search Engine Marketing
7. Local Search Marketing
8. Social Media Optimization
9. Social Networking / Blogging 101
10. Online Reputation Management
11. Google Website Optimizer
11.5 Rinse & Repeat (Analytics)
Internet Visibility
Making Sure Your Customers
Find Your Business When
Searching the Internet
Where Do You Start?
Start Here
Where Should Your Business Start?
Keyword Research Domain Name Selection Create Search Engine Friendly Site Setup Localized Searching Begin List Building
Search Engines & Keywords
Let’s look at a Search
Keyword Research
What Keywords Are Being Searched?
Long-Tail Keywords
Charlotte Orthodontist Invisalign Coupon
Vs.
Charlotte Orthodontist
*Start developing the right long-tail keywords and gradually develop
shorter keyword phrases
Effective Keyword Usage
After developing a strategic keyword list,
we can use those keywords for:
Domain Name Selection On Site Optimization Off Site Optimization Local Optimization PPC Optimization
Search Results
Organic Search Results
Domain Name
Try to choose a Domain Name that contains the keywords identified through your Keyword Research
http://www.YourKeywords.com
On Site Optimization
Optimize Web Site Pages
2 Keyword Phrases per Page Keywords in Page Title Keywords in Page Content Keywords in Filename Keywords in Link Text Keywords in Headers
Example Keyword Placement
Keyword Titles Are Very Important
Off Site Optimization
Optimize External Sites That
“Point Back” To Your Site
Internet Press Releases Blogging Article Submissions Social Networks Book Marking Directory Submissions
Google Local
Google Local Details
List Building
Capture Visitor Information Give FREE Value Get an E-mail in Return Use an Auto Responder Stay in Contact
Review
Where Should Your Business Start?
Keyword Research Domain Name Selection Create Search Engine Friendly Site Setup Localized Searching Begin List Building
Thank You
Erick D. Davis
336-833-3225 o
336-688-2589 c
MouseAndMan.com