Download - Sensory 101: The Triangle Test
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The Triangle Test- 2 Minute Morsels -
Sensory 101
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Satisfaction
2008
2009
2010
2011
2012
Sales
COGS
$3.76
Satisfaction
2008
2009
2010
2011
2012
Sales
COGS
$2.67UNKNOW
N
UNKNOWNPROT
OTYPE
OUr sALES ARE STRONG but Profitability remains low.
can we launch this cheaper
formulation in its place?
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TRIANGLE TEST
Is the Prototype SIGNIFICANTLY DIFFERENT?
Don’t Change Product Change Product
YES NO
CONDUCT a triangle test.
THis SPeedy, SIMPLE test predicts if consumers
WILL Notice A Difference
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The Triangle Test
•2 samples: Prototype & Control•Taster receives 3 coded samples (2 identical, 1 different)•Taster asked to pick the odd sample out
•Number of tasters required: 20 - 30•Tasting time: 10 mins•Randomisation Required: Yes
NB: Statistical analysis is used to determine significant difference
For assistance in setting up your own Triangle Test contact:
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RESULT: Significantly Different
NEXT STEP: Do not proceed
without consumer testing
TRIANGLE TEST RESULT
Correct = 25Incorrect =6
our results show that consumers will notice a difference if we change formulations. to avoid losing our loyal consumers, don’t proceed
with changes until we have a better match
Better to be safe than sorry......
back to the lab!
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Stay Tuned for more.......
- 2 Minute Morsels -
Sensory 101
For assistance in setting up your own Triangle Test contact: