Download - Sempo Chennai Meetup - Keynote
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Sempo Meet Up Chennai
Vivek Bhargava, Co-Chair SEMPO ApaqMD, Communicate 2
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TOTAL PPC MARKET?
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TOTAL SEO MARKET?
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Who Evangelises SEO?
SEO has probably less than 5 % market share of Search
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SEO needs to Evolve
• The way we market SEO
• The way we do SEO
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IS THE WEB DEAD?
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WHAT WILL HAPPEN TO SEO?
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THE GOOD OLD DAYS
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KEEPING SEARCH RELEVANT
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NEED FOR WEB PRESENCE OPTIMISATION
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Benefits
• 2 to 10
• ORM
• Short Cut to Ranking
• Traffic for Right Psychographics
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Benefits
• Create IP
• Reduce Cost of Paid Media
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Content is the spinal cord of WPO
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Types of Content
• Images• Videos• Blogs• Games• Press• Twitter• Facebook etc
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Ideas to Help WPO Execution
• Intent of Searches
• Low Hanging Fruits
• Paid Media to increase value
• Segmenting types of Content
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Ideas to Help WPO
• Trends and Insights
• Web Analytics
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EVOLUTION IS KEY TO SURVIVAL
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QUESTIONSVivek Bhargava
@vivekbhargava
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