Download - Sempl 18: Zoran Leban Trojar
Instagram in marketing@igslovenia
mag. Zoran Leban Trojar @zokus_gf
@igsloveniaKHARISMA D.O.O.
4 years of every day unpaid work of two people
organic growth community of Slovenia lovers only UGC, posting 2x per day after two years pther channels added additional informations about places not only obvious places (Bled, Piran) different photographers
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
unofficial, unpaid inspiring memories tagging each other connecting with influencers organizing events (#instameet) workshops writing about IG www.igslovenia.si
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
About
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
500 mio users 300 mio daily users 20 minutes daily average (FB 43) growing adults segments second most popular app in youth
segments equaly popular among all segments by
income
Source: mediakixInstagram in marketing
@igslovenia
More than 60% users login daily 30% interneta users on IG 50% users follow brand Brand involvement 10x higher than FB Average involvement 4 times higher than
2 yrs ago National Geographic – 48 m.
Source: brandwatchInstagram in marketing
@igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Rules which are really just recommendations
Instagram in marketing @igslovenia
Quality before quantity What photo is good enough to post? Good photo – stands out, has something
extraordinary, something that causes emotions, laugh, admiration, inspiration.
Sharpness, composition, symmetry, style Story Quality + pop-out moment
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
10% rule Regular posting but let the photo
“breath” 3 times daily max Posting time – according to target
audience(9 - 12, 7+ Igslo)
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Really needed? Why not if correct usage Apps filters Snapseed (even by pro) Use what you mastered
Instagram in marketing @igslovenia
Communicate! Communicate! Communicate! Answer Like, Follow, Comment Proactive Patience
Instagram in marketing @igslovenia
Always use @ones_name when answering or comment with reference
Instagram in marketing @igslovenia
Instagram in marketing @igslovenia
Tell your own story – which would interest others
Probably the hardest part Wjy am I here? What do I have to say? What would interest followers – wrong
approach First impression (as always) Instagram wants story! (Recommended
Instagram users – learn from them)Instagram in marketing
@igslovenia
Instagram map Coordinates for finding and to be find Interests and interest groups Searching Connecting groups No # No reach
Instagram in marketing @igslovenia
Which is mine? Do I need one? Not too generic, not too specific Not too long Can I support it? @igslovenia - #igslovenia At posting Up to 30 #never #in #caption #please
Instagram in marketing @igslovenia
Real vs fake Search by # (interest, location...) Interaction Like, comment Instagram is social!
Instagram in marketing @igslovenia
IG punishes over engagement! Blocking liking and repeated comments
(BOOT!) Forbidden apps (Followers for Instagram) Stolen photos Problematic content
Instagram in marketing @igslovenia
Photo editing: Layout (IG APP) Snapseed, Image blender, Enlight ...
Data analysing/ statistika; Iconosquare, CrowdFire, Social Insight, Followers+, Followers for Instagram
Managing apps: Buffer, Later.com (latergram.me), Hootsuite ...
Reposting apps: repost (if you must) Facebook Power Editor (sponzored)
Instagram in marketing @igslovenia
Generally a lot lower interaction Growing Boomerang. Don’t just collage Use for expanding content
Instagram in marketing @igslovenia
Additional channel with great rich Three times more views than likes on
photo But – IG does not show views of a photo Still followers needed first Intimacy Behind the scenes approach. Here collages work Great for events
Instagram in marketing @igslovenia
Important distinctions Statystics (views, impressions, reach,
profile visits, top posts, followers – by time and location)
Contact options > location, phobe (call, sms), direct mail.
Advertising. Must: Connected to Facebook (business)
profile / Facebook fan page
Instagram in marketing @igslovenia
Target market (slo, eng, xxx, bi-more lingual)
Target audience Casual Not patronising Supporting identity/story/brand
Instagram in marketing @igslovenia
Contact us for more information and [email protected]@kharisma.si041 703 600 Zoran
Instagram in marketing @igslovenia