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Jon Peddie Research

Jon Peddie Jon Peddie ResearchResearch

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Agenda - a bunch of overviewsAgenda Agenda -- a bunch of overviewsa bunch of overviews

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The Mobile Market OverallThe Mobile Market OverallThe Mobile Market Overall

A few definitions: Two types of phones: Smart, and all others Smartphones use open APIs & MM SoCs Mobile devices run on batteries The mobile devices in this presentation DO

NOT use Microsoft Windows – they are not PCs

Other stuff I’ll think of later…

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The Mobile Market OverallThe Mobile Market OverallThe Mobile Market Overall

BILLIONS of thingies get suppliers excited…

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The Suppliers( There’s a lot… )

The SuppliersThe Suppliers( There( There’’s a lots a lot…… ))

Main Suppliers Others Broadcom Freescale Intel Marvell NEC Nvidia Qualcomm Renesas Samsung ST-Ericsson Telechips TI Zoran

Anyka MediaTek Mtekvision Sigma Design NetLogic. Wondermedia/VIA

IP Providers ARC/Virage/Synopsys ARM DMP Imagination Technologies MIPS Takumi Vivante

Multimedia Processor

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The Sub or Adjacent MarketsThe Sub or Adjacent MarketsThe Sub or Adjacent Markets

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The Sub or Adjacent MarketsThe Sub or Adjacent MarketsThe Sub or Adjacent Markets

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Comments on Future Architectures

Comments on Future Comments on Future ArchitecturesArchitectures

One size does not fit all (e.g., Freescale, TI, Renesas) – or does it?

Ebooks, DAB, DPF, DSC, don’t need 3D acceleration - HH GC, PND, SP, do

Will 4G LTE be the only radio we need –and what about wideband programmable radios?

Seeing double – where will S3D be employed?

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Thank youThank youThank you

Jon@jonpeddie.com

Chasing pixels – finding gems

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Industrial Development Bureau (IDB) of the Ministry of Economic Affairs (MOEA) approved NT$2 billion (US$66 million) 2009 to promote development of the e-publishing industry