Download - Selling Software to Consumers - Upgrade Now!
Elastic Path™
Selling Software to Consumers - Upgrade Now!
Pete Sheldon Product Marketing Manager Elastic Path Software
Amanda Dhalla Ecommerce Consultant Elastic Path Software
Listen to audio using your computer’s microphone & speakers (VoIP) or dial in: United States: + 1 323 417 4600 United Kingdom: + 44 (0) 121 368 0265 Access Code: 698-986-606
Elastic Path™
Introducing Elastic Path Software
• Enterprise ecommerce solutions for software, media, telco, online services, and digital reseller markets
• Trusted ecommerce experts
• #1 ecommerce blog www.getelastic.com
• For more on-demand ecommerce resources: www.elasticpath.com/resources
Elastic Path™
Download Our Research Paper “Consumer Software Buying Trends 2010”
- Download a copy @ http://www.elasticpath.com/research-papers
- Webinar recording will be sent to you, and made available at www.elasticpath.com/webinar/
Elastic Path™
Elastic Path™
Elastic Path™
Customer Acquisition | SEO & SEM
Elastic Path™
Customer Acquisition | SEO & SEM
• Blogs
• Testimonials
• Forum
• FAQs
• Knowledge base
• News
• How-tos
• Buying guides
• Social bookmarks
Elastic Path™
Customer Acquisition | Online Reviews
Elastic Path™
Customer Retention | Renewals & Upgrades
Elastic Path™
Customer Retention | Renewals & Upgrades
Elastic Path™
Purchase Influencers
Elastic Path™
Purchase Influencer | Ecosystems
Elastic Path™
Purchase Influencers | Product Description
Elastic Path™
Purchase Influencer| Product Descriptions
Elastic Path™
Purchase Influencer | Product Descriptions
Elastic Path™
Purchasing Influencer| Delivery Methods
Elastic Path™
Purchasing Influencer| Delivery Methods
Elastic Path™
Up-sells
Elastic Path™
Up-sells
Elastic Path™
Elastic Path™
Purchase Influencer | Licensing Models
Elastic Path™
Purchase Influencer| Usage-based Licensing
ClustrMaps
• Website traffic counter
• Free up to a traffic limit
Gmail
• Free up to a storage limit
• Becoming a common approach for Google
Google SketchUp
• Trial includes 8 hours of usage rather than # of days
Elastic Path™
Purchase Influencer| Multi-user/Device Licenses
Elastic Path™
Purchase Influencer | Upgrade Protection
Elastic Path™
Key Recommendations
• Offer upgrade protection as an up-sell option
• Provide alternative ownership models
– Usage-based licensing
– Multi-user licensing
• Intelligently up-sell to increase average order value
• Treat your existing customers well
