Download - Sell Coca Cola at Exhorbitant Price
The most recognised word on the planet after “OK”
The red and white Coca-Cola logo is recognized by 94% of the world's population.
Sell Coca-Cola at Exorbitant Price
Mission Statement
• To serve customers a broad selection of non alcoholic ready-to-drink beverages.
• To think globally and act locally.
• The ultimate objectives are to increase volume, increase market share in the non-alcoholic ready to drink beverage sales, increase prices and increase profits.
Revision Rate
• iPhone 5 price = Rs 45,500 (16GB)
• Samsung Galaxy S3 price= Rs 30,950 (16GB)
• [(45,500-30,950)/30,950]*100 = 47.01%
is the premium charged by Apple for its products.
• Since beverages are consumed faster than electronics, the premium charged should be less. Hence 35% would be the increase in price of Coca Cola.
Revision Rate: Why Apple & Samsung
• Apple was the first company to produce a smartphone.
• Samsung is a major competitor of Apple.
• Samsung is an aggressive advertiser
• Coca Cola was the first company to produce ready-to-drink beverage.
• Pepsi is a major competitor of Coca Cola.
• Pepsi is an aggressive advertiser.
Prices
Current Prices
• 600ml - 25Rs
• 1.5 Litres - 65 Rs
• 2.25 Litres – 75Rs
Revised Prices
• 600ml – Rs 34
• 1.5 Litres – Rs 88
• 2.25 Litres – Rs 100
Target Audience
People who consume coke atleast twice in a week ie GenY (15-25 years)
Why GenY?
They spend on themselves. They don’t have the responsibility of saving for their family and consumption is usually immediate/impulsive.
How to Convince People to Buy
• When people have a soft drink they don’t think about whether they are going to have coke or pepsi. They don’t differentiate between the two. They consume whatever is available.
• So the 1st step would be to create brand differentiation.
This can be done by-1. Increasing interest level of consumers- Introduce new flavours which are sold abroad but not in
India.
Caffeine-Free Coca-Cola was introduced in 1983 in USA. It was introduced to compete against Pepsi Free, which is now called Caffeine-Free Pepsi.
Lime Coke
• Available and popular in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States.
Coca Cola Party• This was experimented in
Pakistan and turned out to be a huge success. Its about having a musical evening at public parks.
• Since the event is organized by coke, only coke drinks would be available.
• Can also be aired on television giving more profits.
.
For Malls & Super-markets
• The 1 litre free campaign- Sell 1.5 litre and 1 litre bottle in a combo.
• Pick a chit at the cash counter. If you pick the correct chit, your 1 litre bottle will be free!
Festivals Of Scale For Sale
• Kumbh Mela, Kala Ghoda Arts Festival
• Eg: Lifebuoy at Kumbh Mela
• Official beverage at concerts, theatres.
Coke & Aadhar
Make waiting rooms for people standing in lines at Aadhar Card centres.
Others-
• Celebrities- Autographed versions of bottles or Meet your favourite star.