Download - #SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Build Your Brand
Webinar 101:
#SEJThinkTank@dantosz
Using Webinars to Share, Educate, & Build Your Brand
Danielle AntoszSenior Editor,
Search Engine Journal
Senior Editor @ SEJ SEJ ThinkTank Producer
Produce Ebooks/WhitepapersWork With Small Businesses
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About Me
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What is a webinar, anyway?
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64% of consumers are more likely to
make a purchase after watching a video
For webinar benefits, we must first look to the benefits of video.
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59% of senior executives would rather
watch a video than read
Whether you want to sell or persuade, people pay attention to
video.
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But, I’ve got YouTube. What do I need webinars for?
• Webinars are more interactive
• Allow for 2 way communication
• Gives audience direct access to the speaker
• Keeps engagement up• Leads to better info
absorption
1. Yes, but we are just getting started2. Yes, but we didn't see any results
3. No, but we are interested 4. Never. I have no idea why I am here.
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@dantosz
Poll 1Has your brand considered
doing webinars?
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The ‘How’
Paid Versus Free?
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Pick a Platform
Free:Google+ Hangouts
Skype OnAir (Google addon)
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Paid:Web Ex (Cisco) GoTo Webinar
Pros and Cons
• FAQs• Search GA for Top Traffic
Pages• Ask Sales/Social Team • Poll Audience
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Chose a TopicDepends on Goals/Business Model
TEST!
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Pick A Format
• Single Expert Presenter • Dual Presenters • Panel • Moderated Session • Q&A • Mix of Formats
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Choose a Webinar Format
• Focus on Strengths • Write Blog Post • Use Platform Tools• Push on Social • Email Lists • PPC?
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Market Yo’Self The most vital aspect of a successful webianr
Announcement Post, Email Blast, Social Sharing Program, Add to HP, Send out Reminder Email
Send “Click to Tweets” to Team (clicktotweet.com)
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Webinar Marketing SEJ Style
• Practice! (ALWAYS) • Verify WiFi• No New Equiment • Sign on Early• Have a Support Team!
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Live Event
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WebinarSupport Team SEJ
Have a Plan! • Include CTA • Send Follow Up Email• Follow Up Leads• Send Additional
Resources • Add to Email Mailing
List #SEJThinkTank
@dantosz
Follow Up Call me maybe?
• Recap Post • Video on YouTube• Slides on SlideShare• Long Form Post • Social Sharing
Program
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Follow Up SEJ Style
• Listen to Your Audience • Play to Your Current Strengths • TEST • Practice • Polished Presentations Build Trust!
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SEJ ThinkTank: Webinar 101Take Aways
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Image Credits• Video Image: Shutter stock
http://www.shutterstock.com/pic-129605237• Money image: http://www.shutterstock.com/pic-
243352507 PathDoc• Market Yo’Self: http://www.shutterstock.com/pic-79076755• Live Event Pic: http://www.shutterstock.com/pic-
131730497/• SEJ ThinkTank Screen shot taken by author • SEJ Team Profiles: From SEJ page, used w/permission • Call Me Image: Maslowski Marcin
http://www.shutterstock.com/pic-203179924