The Secret To Creating Lead
Nurturing Content That Converts
Introduction
Jep Castelein
Founder of LeadSloth
www.leadsloth.com
@jepc @leadsloth
“We Know Wot We Wants and We'll Git It”
Sales & Marketing
Alignment
6.
5.
7.
7 Steps to Finding Untapped REVENUE
Choose The Right
Audience
Know Them
Provide Value
Make Offers They Can’t Refuse
Converse
Track & Measure
1. 2.
3.
4.
Get Your Prospect’s ATTENTION
Move Them FORWARD in The Buying Process
Lack of Relevant CONTENT: 45% “End of the Ride”
(source: IDG via Ardath Albee)
Content Meets Buyer's NEEDS Only 42% of the Time
(source: IDG via Ardath Albee)
75% Find CONTENT More Important Than Technology
(source: KingFish Media's 2010 Social Media report)
Agenda
1. Write BETTER Copy
2. Create A Content PLAN
3. Write More EFFECTIVE Emails
4. Read The DIGITAL Body Language
Write BETTER Copy
#1 Write for RESULTS
#2 Write for EDUCATION
“I Love It When a CONTENT Plan Comes Together!”
#1 Segmentation & Buyer PERSONAS
#2 Map Content to the Buying phase
#3 FORMATS: Different Strokes for Different Folks
#4 Writing PRODUCTIVITY & Reuse
Write More EFFECTIVE Emails
1. WHY Do I Get This?
2. What Is It ABOUT?
3. What Does It ASK Me To Do?
4. Why Should I CARE?
5. How Do I RESPOND?
Read The DIGITAL Body Language
Sales & Marketing
Alignment
6.
5.
7.
The 7 Steps & Content Creation
Choose The Right
Audience
Know Them
Provide Value
Make Offers They Can’t Refuse
Converse
Track & Measure
1. 2.
3.
4.
In 30
Minutes...
Learn how
I can help!
Get Tips on Finding
Hidden REVENUE in
Your Lead Database
Contact Jep [email protected]
Need Help Creating Content That
Converts? Let’s Talk!
