Secret Meals for Hungry Children Awareness

Campaign

Goals of Campaign

Increase number of Facebook followers to 50

Increase Twitter followers to 50

Increase awareness among target publics

Raise enough funds for at least one hungry child

Internal Target Public

Alabama Credit Union Employees

Alabama Credit Union Management

Secret Meals Volunteers

External Target Publics

Secret Meals clients

School children

Parents

Teachers

External Target Publics

Food bank affiliates

Food bank of North Alabama

West Alabama food bank

Bay area food bank

Regional media outlets

Donor, sponsors, friends

The University of Alabama community

Social Media Campaign

Innisfree Awareness Event

Evaluation

Social Media Campaign

Why social media was needed

Facebook

Twitter

Facebook

Facebook Posts

Twitter

Twitter Posts

Why we chose an awareness campaign

What we did

Promotional pieces

Innisfree Awareness Event

Made at least 500 impressions

Raised enough to feed one child for an entire year

Displayed promotional pieces around entrance and outside of bar

Provided stickers with links to social media outlets

InnisfreeEvent

Facebook Evaluation

Facebook Evaluation

Facebook Evaluation

10 post “likes”

9 post shares

3,593 post views

Twitter Evaluation

Gained 35 followers, total of 53

7 @mentions

9 retweets

Twitter Evaluation

Influence: 26.2

Popularity: 20

Klout Score: 18

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