EST.2001 // DESIGN AND TECHNOLOGY COMPANY

OSLO // KRAKOW

© MAKING WAVES

SECOND LIFE ON GARTNER'S HYPE CYCLE JAKUB KRZYCH

GRILL IT, KRAKOW / POLAND 2007

LOST IN REAL LIFE...SECOND LIFE INTRODUCTION

MACHINIMASECOND LIFE DIARIES

: created in Second Life: HBO buys rights to movie

http://www.molotovalva.com/

SECOND LIFE AS A COMBINATIONHOW WE SHOULD THINK ABOUT SECOND LIFE?

3D reality simulator similar to:: computer game (multiplayer): instant messaging: internet browser

SECOND LIFE ON PREVIOUS GRILL IT MEETINGSECOND LIFE ACCOUNT GROWTH

7.5 milion accountsJune 2007

10 milion accountsOctober 2007

January 2006 October 2007

createdaccounts

SECOND LIFE HISTORY IN POLANDMEDIA ABOUT SECOND LIFE

Bartek Chaciński’sarticle in Przekroj

March 20072006

FirstPolishColonies

Polish Governamentto open SL offices

July 2007

SECOND LIFE HISTORY IN POLANDMEDIA ABOUT SECOND LIFE

Euro 2012 stadiumunder construction

August 2007

Virtual Krakowreleased

July 2007

Politicians join SL

October 2007

SECOND LIFE STATISTICS

Google Trends Alexa

http://dwellonit.blogspot.com/Technorati

SECOND LIFE HYPENEW TECHNOLOGY HYPE CYCLE

HYPE CURVENEW TECHNOLOGY HYPE CYCLE

technologytrigger

peak ofinflated

expectations

trough ofdisillusionment

slope ofenlightenment

plateau ofproductivity

Introduced by Gartner in 1995vi

sibi

lity

CURRENT POSITION OF SECOND LIFENEW TECHNOLOGY HYPE CYCLE

Second Lifein Polandand EasternEurope

Second Lifein USA and Western Europe

THE WEB HYPENEW TECHNOLOGY HYPE CYCLE

http://valleywag.com/

EVERY NEW TECHNOLOGYNEW TECHNOLOGY HYPE CYCLE

The Gartner Group (http://gartner.com/)

USER EXPERIENCELINDEN LAB CHALLENGES

Average adaptation time: 4 hours (sic!)

http://www.youtube.com/watch?v=flkgNn50k14

POPULATION DENSITY DECREASEDLINDEN LAB CHALLENGES

GRAPHICS ENGINELINDEN LAB CHALLENGES

Current 3D engine similar to 90’s

http://rcilou.free.fr/ http://www.trlegend.bfme.pl/

INSTABILITYLINDEN LAB CHALLENGES

2% of users disconnected every day

http://secondlifegrid.net/ http://dwellonit.blogspot.com/

INSTABIGLITYLINDEN LAB CHALLENGES

Central architecture

http://wiki.secondlife.com/

COMPETITORSLINDEN LAB CHALLENGES

http://blog.mindblizzard.com/

SECOND EARTH? GOOGLE LIFE?LINDEN LAB CHALLENGES

: Google Earth / Maps (Street View): Google Sketch up: Google 3D Warehouse: Infrastructure

UNIVERSAL AVATARLINDEN LAB CHALLENGES

OpenID idea for metaverses

Cooperation between IBM and Linden Lab

LONDON SL CONFERENCE 2007 FUTURE OF SECOND LIFE

http://www.iqpc.co.uk/cgi-bin/templates/singlecell.html?topic=233&event=13629

SECOND LIFE IN 2008FUTURE OF SECOND LIFE

Real estate and interior

http://flickr.com/photos/modahome/

SECOND LIFE IN 2008FUTURE OF SECOND LIFE

Education

http://www.ugotrade.com/

SECOND LIFE IN 2008FUTURE OF SECOND LIFE

Tourism

http://www.sunverse.net/

MAKING WAVES IN SECOND LIFEINTERNET TREND SETTERS

: Marketing in SL and strategy design: 3D modeling and texturing: Interaction design and programming: Integrations with websites and other IT systems

INTELLIGENT BOTS IN SL - INTELIWISEINTERNET TREND SETTERS

XML, streaming audio

http://www.inteliwise.pl/

http://www.lot.com/

CONTACT USINTERNET TREND SETTERS

Thank you

and see you in Second Life : )

RL: Jakub Krzych

SL: Jaromil Hax

jakub.krzych@makingwaves.pl

http://www.makingwaves.pl/