Download - Seattle Marine and Fishing Supply Assignment
Client:Seattle Marine and Fishing Supply Co.
Background:Seattle Marine has been in the boating and commercial fishing business for more than 60 years. They stock many major brands of marine sup-plies from the top vendors in the industry. They sell everything from commercial gear to casual, recreational fishing items.
Objective:To redesign the website to make it look more appealing and current. We plan to update the colors, the logo, and eliminate redundant links.
Obstacles:There is an excessive amount of links that need to be organized and/or eliminated. Will take some time to decide which ones can be removed.
Tone:Warm organic earth tones.
Project Statement
Mood BoardStyle Guide
Gill Sans:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Prestige Elite Std:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
R-147 G-34 B-31
R-90 G-27 B-20
R-100 G-107 B-116
R-80 G-89 B-100
R-16 G-16 B-16
Competitive Analysis
Color Scheme
lfsinc.com westernpioneer.com
Blue/White
Horizontal Lines
Top
Text
Thumbnails
No
Light
patricksflyshop.com
Green
Paper Texture
Left
Text on Colored Box
Medium (1)
No
Light
Background
Navigation
Button Style
Imagery
Scroll
Overall Tone
Blue/White
None
Top
Text
Small Thumbnail (1)
No
Light
Site MapHome/Main Navigation
Catalog Fishing Gear Hardware SafetyAccessories
Sign In My Account Cart/Order Status Contact Help Search
BlocksBlocksCrab and Shrimp Traps
Lubrication
Featured Items
Display Subcategories
Cordage Floatation Devices
Log In Display Cart Items/Pending Orders
Rope Immersion Suits
Account Info
Go to external shipping site
Display Contact Info FAQ Display Results x of xDisplay Contact Info
Recreational Lighting
Marking
Display x of x
Product Page Log In/Register/Anonymous Addresses (Billing/Shipping) Order Summary Payment Confirmation
Steering Controls
Hammers
Bow Eyes
Controls
Gillnets
Sealants
New Arrivals
Engine Controls
Hooks
Catches/Hinges/Hasps
Maintenance
Longlines
Respiration
Sale Items
Needles
Deck Plates
Tools
Netting
Screwdrivers
Safety Hooks
Seine
WirecuttersKnives
Snaps/Shackles
Trawl
Turnbuckles
Troll
Vents
Lo-fi Home
Logo510x55
Search392x55
Header1036x80
Photo756x452
Special/sale248x103
special/sale248x103
special/sale248x103
footer1036x71
Lo-fi
Logo510x55
Search392x55
Header1036x80
Featured984x151
New arrivals984x151
Sales984x151
footer1036x71
Lo-fi
Logo510x55
Search392x55
Header1036x80
footer1036x71
Billing information464x702
Address information611x347