![Page 1: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/1.jpg)
SMXAdvanced–BarbaraColl‐2010 1
Op9mizingfortheSearchSalesFunnel
BarbaraC.CollCEO,WebMama.comInc.
![Page 2: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/2.jpg)
SMXAdvanced–BarbaraColl‐2010 2
![Page 3: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/3.jpg)
SMXAdvanced–BarbaraColl‐2010 3
Op9mizingfortheFunnel
![Page 4: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/4.jpg)
SMXAdvanced–BarbaraColl‐2010 4
VMware
Op9miza9onisaboutCONTENT
![Page 5: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/5.jpg)
SMXAdvanced–BarbaraColl‐2010 5
ContentforEduca9on
• Forini9alresearchers• Categoryownership• Broadinforma9onseekers
Category/industrykeywords
![Page 6: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/6.jpg)
SMXAdvanced–BarbaraColl‐2010 6
![Page 7: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/7.jpg)
SMXAdvanced–BarbaraColl‐2010 7
![Page 8: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/8.jpg)
SMXAdvanced–BarbaraColl‐2010 8
Virtualiza9onhasitsowndirectoryandmul9plesec9onscovering‘what,why
andwho’
![Page 9: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/9.jpg)
SMXAdvanced–BarbaraColl‐2010 9
ContentforProductSpace
• Forcomparisonshoppers• Forfamiliarsoftheindustry
• Veryqualifiedforfollow‐up
Productrelated(non‐brand)keywords
![Page 10: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/10.jpg)
SMXAdvanced–BarbaraColl‐2010 10
![Page 11: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/11.jpg)
SMXAdvanced–BarbaraColl‐2010 11
VideoContentonYouTubeaboutVirtualMachines.
FoundthroughsearchandontheVMwareYouTubechannel.
![Page 12: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/12.jpg)
SMXAdvanced–BarbaraColl‐2010 12
ContentforBrandProductNames
• Forseriousleads• Forcurrentusers(upgrade,cross‐sell)• Fornewgroupsincurrentcustomer
• Forpeoplewhoknowwhattheywant
Productrelatedkeywordswithbrand
![Page 13: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/13.jpg)
SMXAdvanced–BarbaraColl‐2010 13
![Page 14: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/14.jpg)
SMXAdvanced–BarbaraColl‐2010 14
![Page 15: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/15.jpg)
SMXAdvanced–BarbaraColl‐2010 15
HP
UsingCompe99veKeywords
![Page 16: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/16.jpg)
SMXAdvanced–BarbaraColl‐2010 16
Goal
• Appealingcontent• Usecompe9tor’sbrandswordslegallyandwhererelevant
SearchVisibility
![Page 17: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/17.jpg)
SMXAdvanced–BarbaraColl‐2010 17
![Page 18: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/18.jpg)
SMXAdvanced–BarbaraColl‐2010 18
![Page 19: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/19.jpg)
SMXAdvanced–BarbaraColl‐2010 19
![Page 20: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/20.jpg)
SMXAdvanced–BarbaraColl‐2010 20
SHOES
![Page 21: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/21.jpg)
SMXAdvanced–BarbaraColl‐2010 21
GoogleShopping
![Page 22: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/22.jpg)
SMXAdvanced–BarbaraColl‐2010 22
GoogleMainSearchResults
![Page 23: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/23.jpg)
SMXAdvanced–BarbaraColl‐2010 23
TwiderFeedControl?
![Page 24: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/24.jpg)
SMXAdvanced–BarbaraColl‐2010 24
MoreDetailsRevealedinSearch–OpportunityforLongerTailPage
GoogleMainSearchResults
![Page 25: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/25.jpg)
SMXAdvanced–BarbaraColl‐2010 25
KeystoBroadKeywordCoverageOrganicSearchMarke9ng
• Text‐basedcontent• Mul9plepaths–text‐based
• Sitenaviga9on• Footer• Linksfrombodytext
• Relevantkeywords• Relevantcontentforkeywords• Usekeywordsinothermediaelements
– Cap9ons‐Tweets‐Blogtags/categories– YouTubedescrip9ons‐CommunityMessages/threads
• Usesitemaptoolstoensureindexing
![Page 26: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/26.jpg)
SMXAdvanced–BarbaraColl‐2010 26
GetVisible
Dominatethesearchresults
BarbaraC.Coll,CEOWebMama.comInc.
webmama.comblog.webmama.comTwider:@webmama
![Page 27: Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010](https://reader033.vdocuments.us/reader033/viewer/2022052505/555771d2d8b42a94728b564f/html5/thumbnails/27.jpg)
SMXAdvanced–BarbaraColl‐2010 27
Thankyou.
BarbaraCollCEO,WebMama.comwww.twider.com/[email protected]