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  • 1. Sigma Free Presents SearchEngineOptimization andKeystoOnlineMarketing Sponsoredby: MoeTechnologies ProvidedbySigmaCollegeofSmallBusiness,Inc.

2. Sponsoredby:Introductions KeynoteTopicSearchEngineOptimization AndKeystoOnlineMarketing OurSponsor:MoeTechnologiesBreak RefreshmentsandNetworking Ask QuestionsKeynoteConclusion AnyTime SearchEngineOptimization AndKeystoOnlineMarketingSearchEngineOptimizationandKeystoOnlineMarketing2Copyright2010SigmaCollegeofSmallBusiness,Inc. 3. Sponsoredby: OnlineMarketing BannerAdsEMail Advertising BuildYourselfWebSiteContract SearchSocial EngineNetworking OptimizationSearchEngineOptimizationandKeystoOnlineMarketing 3 Copyright2010SigmaCollegeofSmallBusiness,Inc. 4. Sponsoredby: OnlineMarketing BannerAdsEMail Advertising BuildYourselfWebSiteContract SearchSocial EngineNetworking OptimizationSearchEngineOptimizationandKeystoOnlineMarketing 4 Copyright2010SigmaCollegeofSmallBusiness,Inc. 5. Sponsoredby: WhyUseIt? OnlineandSearchEngineMarketing 8.089billionsearchesinSept08 Source:NielsonOnline Thatsabout100billionsearchesayear! Over1billionlocalsearcheseverymonthSource:WebVisible/NielsenNetRatings,Sept2007 SearchEnginesarethe#1resourceusedbyconsumerslooking forproductsandservicesfromlocalbusinessesSource:WebVisible/NielsenNetRatings,Sept2007 78%haveusedtheinternettoresearchaproductorservice onlinebeforepurchasingitoffline.Source:WebVisible/NielsenNetRatings,Sept2007 85%ofpeopleagreethequalityofabusinessownerswebsiteis animportantfactorinearningtheconsumerstrust.Source:WebVisible/NielsenNetRatings,Sept2007InformationascollectedandoriginallypresentedbyRevBuilders MarketingSearchEngineOptimizationandKeystoOnlineMarketing5Copyright2010SigmaCollegeofSmallBusiness,Inc. 6. Sponsoredby: OnlineMarketing ThreeBenefitCategories Online:Relatedtotheinternet,weboremail Marketing:GeneratingProfitableRevenueCommunication Distribution ReachisIncredible! Downloadableproducts 2BWorldwide OnlineDelivery(Education) Over70%ofUSAdults DirectDistribution(Clearinghouse) RateisFlexible Managethenumberof impressions HighImpactEfficiencies PreciseTargeting ReduceCost UserInteractivity Orders/Sales Tracking Support Inexpensive,SimpleandAccurate Followup SearchEngineOptimizationandKeystoOnlineMarketing6Copyright2010SigmaCollegeofSmallBusiness,Inc. 7. Sponsoredby:TheOnlineMarketingSpectrumWhereareYou? Exclusive Centric Integrated SupportMarketingPresenceOnePageNoSite BusinessDirectoryOnly SearchEngineOptimizationandKeystoOnlineMarketing7Copyright2010SigmaCollegeofSmallBusiness,Inc. 8. Sponsoredby: OnlineMarketingChoices KeyAreastoAddress Email Advertising ManyOptions Directmarketing StandardRules UtilizeInteractivityApply TechAdvantages WebSite Rate,Reach,Impact BasisforOnlineMarketing OtherchoicesdrivetrafficSEO Ensureitmeetsyour Online DIYEffectiveness objectives QualifyNetworking Professionals SocialNetworking SearchLike Blogging Customer SearchEngineOptimizationandKeystoOnlineMarketing 8 Copyright2010SigmaCollegeofSmallBusiness,Inc. 9. Sponsoredby: OnlineMarketingChoices KeyAreastoAddress Email Advertising ManyOptions Directmarketing StandardRules UtilizeInteractivityApply TechAdvantages WebSite Rate,Reach,Impact BasisforOnlineMarketing OtherchoicesdrivetrafficSEO Ensureitmeetsyour Online DIYEffectiveness objectives QualifyNetworking Professionals SocialNetworking SearchLike Blogging Customer SearchEngineOptimizationandKeystoOnlineMarketing 9 Copyright2010SigmaCollegeofSmallBusiness,Inc. 10. Sponsoredby: OrganicSearchResults Basedonsearchenginecrawl relevanceofsitetosearchphrase SponsoredLinks SponsoredLinks Positionedusing Premiumpositionbybuyingpremiumkeyphrases normaladwords Improveposition withmoreclick throughand relevancySearchEngineOptimizationandKeystoOnlineMarketing 10 Copyright2010SigmaCollegeofSmallBusiness,Inc. 11. Sponsoredby:Sponsoredby: SearchEngines TwoApproachesSearchEngineOptimization(SEO) Organicresultsofsearch PreferredMethodforGeneratingWebTraffic Credibility Morelikelyclick GoalisfirstpageSElisting ONMOSTLIKELYSEARCHPHRASES!SearchEngineMarketing(SEM) Paidresultsofsearch TitleandDescriptionarecritical Bidonandpayforkeywords Amountbasedonkeywordpopularity PositioningbasedonamountpaidandrelevanceSearchEngineOptimizationandKeystoOnlineMarketing 11 Copyright2010SigmaCollegeofSmallBusiness,Inc. 12. Sigma Free Presents SearchEngineOptimization andKeystoOnlineMarketing Sponsoredby: MoeTechnologies ProvidedbySigmaCollegeofSmallBusiness,Inc. 13. Sponsoredby:SEOCheckList Titletag,23keywords,Company,Location 60to65chars MetaDescription describewhatisonthepage Homepage keywordbasedtext350to500words GoogleAnalytics,free&setupforweeklyreports H1&H2tagsmoreimportantthentext,usekeywords Address,Phone#,Email,Contactform&Map Areasserved,countiesandcommunitiesonhomepage Addkeywordstoallimages(alt=)andhref links(title=) Robots.txt&sitemap.xmlfilescontrolsearchenginesSearchEngineOptimizationandKeystoOnlineMarketing 13Copyright2010SigmaCollegeofSmallBusiness,Inc. 14. Sigma Free Presents SearchEngineOptimization andKeystoOnlineMarketing Sponsoredby: MoeTechnologies ProvidedbySigmaCollegeofSmallBusiness,Inc. 15. Sponsoredby:TheOnlineMarketingStrategyEstablish DriveTrafficSale,Delivery WebSite AlignMarketing DesiredStepsinChannelsandFollowupSalesProcess UtilizeMultiple SmoothMotion SearchableandCommunicationThroughSalesRelevant ChannelsProcess Integratedwith Establishand EnsureCustomerMarketing understand ReceiptMessagetracking Communicationis mechanismsCritical SearchEngineOptimizationandKeystoOnlineMarketing 15Copyright2010SigmaCollegeofSmallBusiness,Inc. 16. Sponsoredby: SocialNetworking Whatisitandwheredoesitfit? CommunicationChannel Flexiblecommunicationplatform Highinteractivitypotential Varietyofsocialnetworkingsources SocialNetworkingisnearrealtime Muststaycurrenttoberelevant PartoftheIntegratedMarketingStrategy Determinethefitasyoulearn Choosetheplatformsthataremostaffective Planforthetimedemandtostaycurrent Sponsoredby:SearchEngineOptimizationandKeystoOnlineMarketing 16Copyright2010SigmaCollegeofSmallBusiness,Inc. 17. Sponsoredby:StepstoImproveOnlineMarketing DetermineYourOnlineStrategy WhereSHOULDyoubeonthespectrum AdditionalRevenueSourcesAvailable? BuildFoundationandWorkUp Thereisalotyoucoulddo......butonlysomuchyouCANdonow PrioritizeonaSoundMarketingPlan SamemarketingprinciplesapplyonlineSearchEngineOptimizationandKeystoOnlineMarketing 17Copyright2010SigmaCollegeofSmallBusiness,Inc. 18. Sponsoredby:SigmaCollegeofSmallBusiness UpcomingSigmaFree ClassesCriticalBusiness 3/16 UsingQuickbooks forBetter Areas DecisionMaking StrategyandPlanning 3/23 SpreadtheWord!GetMorewithMarketingandSales IntegratedMarketingAccountingandFinance FocusWorkshopOperationsand 3/30 YouCanLeveragetheOnline Quality SocialNetwork Leadershipand 10am 2pm,$199Administration Technologyand Innovation DedicatedtotheLearningNeedsofSmallBusiness!18Copyright2010SigmaCollegeofSmallBusiness,Inc.


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