Download - Search and social insanity by avax vs retail
Social Media Insanity
Vishay Singh
Social & Search Insanity Educated Fishing Expedition using the correct tracking tool
BLOG CASTING
SEO
Blogging
Blog Bursting Daily –
200 words
SMO
PRESS RELEASE
Leads
Links & Ranking
Leads
Leads
Leads
Blog Casting• Conduct Web Presence Strategy &
Objectives Planning.• Develop and Optimize a Custom Blog in
your brand style & link it to your website.• Collect, upload & manage all your digital
assets.• Claim, setup and link all your pages across
the Web.• Create and link your Facebook, Twitter &
Youtube pages.• Update & sync your business info across
100+ local directories: Google Places, Yahoo, Bing and more.
Blog Casting… cont• Research & write custom posts on your
Cast Page – including: video updates, tips, offers, products features, testimonials, events & more.
• Keywords are very crucial.• Optimize posts for search & social
discovery with keywords, links & tags.• Publish posts to Facebook, Twitter,
Linkedin & Youtube.• Socially bookmark articles & posts on key
sites to improve search ranking.• Write custom articles & submit them to
100’s of other sites to build inbound links to your Cast Page.
Blog Casting… cont• Setup, tune & monitor Yext
rep/Radiance 6 to listen across the web for mentions & reviews of your business, products & competitors.
• Build your base of fans and followers by responding & engaging with people who are talking about you online.
• Build your reputation by monitoring positive reviews – then Casting them across all your pages.
• Provide strategies & tactical programs to drive more positive reviews.
• Monitor for negative reviews/mentions and propose strategies to respond.
Analytics Plug in Real Time in WP Blog
Search term: ppc vs banner ads
May 5th blog in position 8
Page 1 of Google
May 9th Google search visit results
May 9th Google search visit
Blog title was search term that drove traffic
Blog + Blogging
• Online Credibility
• Customer Communication
• Lead Generation
PackagesGold
• Blog• SM Setup• 2 X Blogs Monthly• 1 X Blog Burst Daily• Syndication• SEO: 10 Keywords• SMO• ORM• Dedicated SMP 1hrs per day• Setup: • Monthly:
Platinum• Blog WP – Branded• SM Custom with mini FB site• 4 X Blogs per month• 2 X Blog Bursts Daily• Syndication• SMO• SEO: 20 Keywords• Dedicated SMP 2 hrs per day• Setup: • Monthly:
Package content
Gold• Creation of profiles /edit
existing profiles to suite marketing goals and alignment
• Claim and set up presence in all major social media platforms ( facebook/twitter/plaxco/youtube/friend feed/google places ) up to 25 different social media spots.
Platinum• Keyword phrases research
uncovering the best keywords that customers are searching
• Creation of optimized 3min videos and converted and submitted to podcasts as well ( 1 per month) *** subject to materials material’s supplied by client
What is in the packages
Gold• Online press release
produced by copywriter and submitted to 20 of the top online new websites
• Articles written monthly by copywriter and submitted to the top directories monthly (100 /200 directory)
• Your articles ,press releases
Platinum• And videos submitted to top
20 +40 online directories • A word press blog created
and managed by Avax updated regularly on autopilot merged with website
• Advanced SEO for the blog and website to get keyword rankings and back links monthly ( 5 /10 keywords )
Content of packages
Gold • account manager and
phone /skype support • Support ticket system • Additional link building
50/100 quality links per month
• Google analytic reporting set up live
• Social media plug in in word-press set up
& Platinum• Online reputation monitor
set up • Deploy techniques and
strategies to get reviews • ORM – support and advice
