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Incremental Improvements to the Web User Experience
Sean MalleyMentor: Candace Jackson
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Transitioning Our CMS
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The Old Main Page
•Not Easily Themable
•Complex Content Management
•Poor Structure
•No User Interactivity
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The New NASA
•Simple Theming
• Centralized Content Management
•User commenting, Statistics, Tracking
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The New Gallery
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The New Gallery
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New Structure
Cleaner More Easily Maintainable Code
All Pages Across Site Updated
Better Rendering & Screen Reader Access
Better Search Engine Ranks
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Continuing Site Analysis to Improve the User Experience
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Basic Traffic Statistics
~170 unique visitors per day 40% of Traffic occurs on Sunday and
Monday Average visit approximately 220
seconds Most Requested Pages:
Intern Application Graduate Application Opportunities Page
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User Applciations/Submissions
0 12 24 36 48 60 72 84 96 108
120
132
144
156
05
101520253035404550
User Submissions Aggregated in 6 Hour Buckets
Submitted
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Search Engines
79.2553191489362
11.1702127659574
4.255319149
Percentage Hits
Google Yahoo Live MSN.comAltavistaAsk
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Top 10 Referrers (2 months) Referrer Hits Percentage
http://nasa.asu.edu 1423 79.23%
http://www.google.com 110 6.12%
http://spacegrant.arizona.edu
65 3.62%
http://www.asuwebdevil.com
63 3.51%
http://www.ams.org 33 1.84%
http://search.asu.edu 23 1.28%
http://images.google.com
15 0.84%
http://search.live.com 7 0.39%
http://mail.google.com 6 0.33%
http://us.mg1.mail.yahoo.com
6 0.33%
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Implementing Modifications
Adding top level links for pages resulting in long user search times
Monitor search engine keywords to expand content
Optimize for most common browsers New procedures for load balancing
and form testing Automate as many staff intensive
tasks as possible
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Most Common Searches
Phrase Percent
asu nasa space grant 15.85%
nasa space grant asu 9.76%
asu space grant 6.10%
***REDACTED** 4.88%
***REDACTED** 3.66%
***REDACTED** 3.66%
straw rockets 3.66%
nasa straw rockets 2.44%
nasa space 2.44%
***REDACTED** 2.44%