Download - Sea-to-Sky Tourism HR Strategy
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Sea-to-Sky Tourism HR Strategy
Welcome to the Pemberton
Sea-to-Sky Tourism Public Forum
Moderated by:
William Roberts and Mecki Facundo,
Leadership Sea-to-Sky
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Sea-to-Sky Tourism HR Strategy Agenda
7:00 - Welcome and introductions7:10 – About the project, why it is important7:30 – Q&A 7:40 – Identification of HR issues, split into
groups8:10 – Group summary reports8:20 – Solutions and actions9:00 – Rank suggested strategies9:05 – Summary conclusions, next steps9:15 – Adjourn
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Project Overview
• Goal: Develop a comprehensive regional human resources strategy to support tourism growth to 2015.
• Funded through Services Canada • Project includes all communities from
Britannia Beach to Pemberton• Part of a larger project that will move to
other tourism regions. Next region: Kootenay Rockies
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Project Overview
• Why is this project important?
– We need to have a strategic plan to attract, recruit, retain and train a world-class workforce to support industry growth
– The skill-shortages already being felt in the region will worsen over the next decade
– Tourism is competing with other sectors in a tight labour market – this will only get worse!
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Steering Committee
The Steering committee is comprised of:– Local business leaders– Chambers of commerce – Tourism Whistler– Tourism operators– Municipality Representatives – Squamish and Lil’wat Nations– go2 (BC’s Tourism Human Resources
Association)– Capilano College– CAW Union
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Steering Committee
• Gordon Anderson - Program Officer, North Shore Service Canada Centre Service Canada/HRSDC
• Brian Avey - General Manager, Squamish Valley Golf & Country Club• Kirby Brown - Director of Experience Development and Delivery, Intrawest at Whistler
Blackcomb • Rick Clare - Whistler’s 1-Hr Foto Source• Richard Debeck - Service Canada/Human Resources and Social Development Canada• Derek Gagne - Director of HR, Tourism Whistler• Chief Leanne Joe - Small Business Officer, Business Revenue & Services, Squamish Nation • Joanne John - Community Advancement Programs Director, Mt. Currie Band, Lil’wat Nation• Kerry Jothen - CEO, Human Capital Strategies• John Leschyson - go2 – the resource for people in Tourism• David MacKenzie - Chairman, Tourism Pemberton and Councilor, Village of Pemberton• Mike Park - Owner, Parkside Restaurant• Jen Reilly - Wild Rock Adventures, Squamish• Jonathan Rouse - Capilano College Chair Tourism and Outdoor Recreation Department• Tim Schoahs - Regional Development Officer, BC Centre for Tourism Leadership and
Innovation• Silvia Simpson - CAW• Scott Taber - General Manager, Four Seasons• Paul Tormey - General Manager, The Fairmont Chateau Whistler• Kathy Wallace, General Manager, HR Resort Municipality of Whistler• Doug Washer - Canadian Snowmobile Adventure
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Timeline
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Labour Market Analysis Report
• Research report by Ruth Emery, Canbritic Consultants Ltd. Released May 2006
• Key Findings - Summary:– Tourism operators need to attract 3,500
workers every year from outside the Sea-to-Sky area to meet demand for available jobs
– It will not be possible to recruit sufficient workers from the local labour market to fill this gap over the next 10 years
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Labour Market Analysis Report
• Additional findings:– The region will have difficulty
attracting workers due to: Competing sectors, aging demographic, high cost of living
– There is some capacity in the Aboriginal population, but this will not meet the labour shortfall
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Labour Market Analysis Report
• Additional findings:– Growth in accommodation, food &
beverage, recreation and retail is expected to add an additional 2,500 jobs to 2015
– The majority of the new jobs are expected in Whistler, but the growth rate for tourism jobs in the surrounding area is projected to be slightly higher
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Labour Market Analysis Report
• From 2001 - 2015 we expect the following increases in Whistler:
Total increase of employment: +20% (2.2% p.a.)
– 26% more restaurant and food service managers
– 24% more retail sales people
– 23% more cooks
– 22% more F&B servers
– 11% more cleaners
– 26% more kitchen helpers
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Labour Market Analysis Report
• From 2001 - 2015 we expect the following increases in Squamish-Lillooet District:
Total increase of employment: +32% (2.9% p.a.) – 45% more restaurant and food service managers – 41% more retail sales people – 44% more cooks – 44% more F&B servers – 51% more cleaners – 43% more kitchen helpers
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Group Discussions
Group Discussion Topic
Table 1
Recruit & Awareness Questions
Table 2
Retention Questions
Table 3
Training & Development
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Next Steps
• Next Steps:– Online survey
– Focus groups with employers and employees
– Strategic HR plan – Draft - September 2006
– Plan finalized – November 2006
– Implementation – January 2007
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Thanks for Attending!
• For more information, please visit seatosky.go2hr.ca – Full labour market report
– Link to online survey
– Media room and contact information
– Sign up for email updates