Table of Contents
“The rapid pace of digitalization is transforming the component hardware-driven automotive sector to a software and solutions-focused industry, accelerated by consumers’ evolving digital lifestyle expectations and demands for new and innovative services.”Frost & Sullivan, “Digital Transformation of the Automotive Industry”
AcceleratingDigitalTransformation
SDLSolutions
UnifiedDigitalExperiencesAcrossTouchpoints
AutomotiveCustomer-CentricDigitalExperienceSolution
ManagedGlobalDigitalExperiences
PersonalizedDigitalOwner’sManuals
EffectiveAftersales,AftermarketandFieldService
EngagedandCollaborativeMultilingualFieldService
ConsistentGlobalCommunication
AgileSoftwareLocalizationandTesting
WhySDLforAutomotive
Automotive innovation is moving forward at breakneck speed and is facing its most significant transition since its inception more than a century ago. It has become clear that the content experience now goes hand in hand with the driver and the aftersales experience.
AcceleratingSDL Solutions for Automotive
Transformation
Fromadvanced-driverassistancesystems(ADAS)tofullyautonomousdriving,andfromnewdrivetechnologiestohuman-machineinterface(HMI)interactionwithOver-The-Air(OTA)updates,theautomotiveindustryistransforming.
Newplayersnowchallengemarketleaderswithadvanceddrivetechnologiesandservice-orientedbusinessmodelsenabledbyagilityanddigitalization.Drivers,sales,marketing,aftersalesanddealersnowdemandup-to-date,relevantandpredictivecontent,trulyconnectingdriver,vehicleandexperience.
Accelerating Digital Transformation
SDL Solutions for Automotive
Eachinnovationplacesnewdemandsondigitalcontent.Thisdigitaltransformationmeansthattheautomotiveindustrymustnowadoptsoftwarebestpracticesforagilecontentdeliveryonaglobalscale.
Eachplayerneedstoembraceinnovationandtakeanewapproachtocontenttostayaheadofthefleet.
Connected Services FlexibleServices ContinuousUpdates Global&Multilingual
Always Online In-VehicleHMI PredictiveContent VehicleSpecific
Innovation & Opportunity Software-BasedServices DriverAssistance PredictiveAftersalesSupport
Aftersales Experience VehicleSpecific ServiceEfficiency SupportEffectiveness
SDL Solutions
TranslationManagement
Mac
hine
Tran
slati
on
Language Servicesand Translation
ProductivityTranslation
Structured Content Management & Assembly
Digital Experience Delivery
Dig
ital E
xper
ienc
e M
anag
ement &
AssemblyPersonalized Digital Experience and the Connected Vehicle
Movingbeyondtheboundariesoftraditionalmanufacturing,automotivecompaniesnowneedtooperatelikeagilesoftwaredepartments,superiorserviceorganizationsanddigitalexperiencemanagementexperts,adoptingautomationtolowercostsandincreaseefficiency.
SDL’spowerfuldigitalexperiencemanagementplatformenablesautomotivecompaniestomanagemultilingualmarketing,productandservicecontentacrossalldigitalchannels,forboththeconnectedvehicleandagloballydistributedaftersalesorganization.
Today’sdigitalsavvyconsumersexpectcontent-on-demandacrosstouchpoints,fromexplorationtoconfiguration,andthroughtoin-vehicleconnectedexperiencesandaftersalesservices.
SDL Solutions for Automotive
SDLTridionDXenablesdynamiccontentmanagementacrosstheentirecontentlifecycle.Frommarketingimagerytodetailedfeatureinformation,andfromyourlatestmostengagingcampaigntopracticalself-servicehelpfromtheHMI–theinformationisrightthere,onanychannel,deviceorcontext.
From Marketing to Product Information
SDLTridionDXenablesyoutocreate,manageanddistributeengagingdigitalcontent,blendingmarketingcontentwithproductandservice-ledinformationthroughpersonal,contextuallyrelevantexperiences,supportedbyAI-drivenpersonalizationandrich,interactivemediaexperiences.
Integrated with Your Digital Ecosystem
TheopenRESTfulAPIintegrateswithyourexistingproductlifecyclemanagement(PLM),productinformationmanagement(PIM),diagnostic,digitalassetmanagement(DAM),customerrelationshipmanagement(CRM)andanyothersupportingapplication.Theseintegrationpointsprovideyouwithgreatercontrolovertheentirecontentvaluechain.
• Create,translateandpublishcontentglobally.• Distributecontenttoanydevice.• Dynamicallypersonalizecontentforthecustomer,vehicle&usecase.• Integratewithserviceorganizationsandtechnology.
Unified Digital Experiences Across Touchpoints
SDL Solutions for Automotive
Automotive Customer-Centric Digital Experience Solution
TranslationManagementSDL Language
Technology & Services
Digital Experience
Management&DigitalExperience
Assembly SDL Tridion
Sites
Structured Content
Management&DigitalDocumentation
Assembly SDL Tridion
Docs
Personal, Cultural and Geographic Relevance
Dynamic Experience
DeliverySDL Tridion DX
RepairandMaintenance Apps(ServiceTechnicians)
Global Digital Experience along
the Customer Journey
eCommerce,Accessories & SpareParts
WebsitewithVehicle-Configurator
DealerPortal
Print On-Demand
ConnectedVehicle
CustomerPortal
DriversGuidewith
AR
RESTful-API Integrations
SDL Solutions for Automotive
Forautomotivecompanies,multilingualandmarket-specificcontentmustalsoreflectthedifferentdrivingculturesofspecificmarkets–whetherluxury,safety,sustainability,fuelefficiencyorentertainment–onesizerarelyfitsall.
High-qualitycontentisnotenough.Whensearchingforanewvehicle,today’sbuyerexpectsamorepersonal,tailoredexperienceonavarietyofchannelsthatputtheminthedriver’sseatevenbeforetheyhavemadeapurchase.
The SDL Solution
SDLTridionSitesisapowerfulwebexperiencemanagementsolutiontoeffectivelymanageglobalcontentacrossweb,mobileandotherdigitaltouchpoints.
SDLMarketingSolutionshelpsyoudeliverbrandedcontentintoanychannel,acrossallmedia,inanylanguage,anywhereintheworldonbrandandwiththerightculturalandlinguisticnuance.
Ourexperttranscreationteamsworkcollaborativelywithyouandyourpartneragencies,toappropriatelyscalebrandedcommunicationsacrossmultiplemarkets.Ournetworkofin-markettranscreationexpertsadaptsyourcommunicationsbothculturallyandlinguistically.Weprovidearangeofstand-aloneorintegratedconsultancyandcontentproductionservicestooptimizeyourbudgetandprocess.
Managed Global Digital Experiences
SDL Tridion Sites helps to:
Dynamicallypersonalizecontentbasedonprofiles,browsingbehavioranddevice.
Ensurebrandandmessageconsistencythroughcontentreuseandacrosschannels,brandsandmarkets.
Automaticallymanageanddistributetranslatedcontentacrosschannels.
Deliverrichmediacontentintherightformatwithautomaticdevicedetection,mediaoptimizationandCDNdelivery.
SDL Solutions for Automotive
The days of the glove compartment owner’s manual are numbered.
Withvehiclesnowenhancedwithsoftware-basedfeaturesthroughover-the-air(OTA)updates,printedmanualsmaybeoutdatedfollowingasinglesoftwareupdate.Thisplacesnewpressureontheautomotiveindustrytoadopthigh-techapproachestodigitalmanuals.
Aleading-edgeowner’smanualistunedtoavehicle’sspecificconfiguration,availableontheHMI,customerportalandmobiledevice.Whilelegalrequirementsstillincludeaprintedmanual,theyalsodifferineachmarket.
Manyautomotivecompaniescanfindsignificantsavingsbyreducingprinttotherequiredminimumwhileadoptingdecentralized,andvehicle-specificprint-on-demandoptions.
Personalized Digital Owner’s Manuals
SDL Solutions for Automotive
The SDL Solution
SDLTridionDocsenablesyoutocreate,manageanddeliveramodernowner’smanualatscale.
Thispowerfulstructuredcontentmanagementsolution–componentcontentmanagement(CCM)–reducesthecomplexityandcostswiththedeliveryofmultichannelautomotivedocumentation.
SDLtechnologyandserviceshelpautomotivecompaniesto:
• Delivercontentfornewproducts,services,updatesandenhancementssimultaneously.
• Improvecustomerself-support.• Increasecontentreuseandefficiency,reducingcostandeffort.• Automatedeliveryacrossalldigitalplatformsandchannels.• Simplifytranslationandmultilingualcontentmanagement.• Improvequalitythroughintegratedreviewandapproval
management.
SDLTridionDXenablesproductteamstocombinetechnicalcontentwithmarketing-ledexperiences.Itensuresthatproductinformation,in-vehicleinteractionandpost-salescustomerexperiencesinfluenceinformedbuyingdecisionsandcontinuetobuildbrandloyaltyandaffinity.
Integrated HMI User Manual
Printed Owner’s Manual and PDF
Mobile Driver’s Guide
Single-source, personalized for vehicle configuration (VIN)
Online Owner’s Manual
SDL Solutions for Automotive
Aftersalesandaftermarketbusinessdrivesautomotivemargins.Forautomotiveaftersales,keyperformanceindicatorsforcustomersatisfactionandbrandloyaltyoftenincludeaftersalesefficiencyandbreakdownprevention.
Content requirements for an efficient field and aftersales organization include:
• In-timeavailabilityoftechnicalproductinformation.• Up-to-datecontentforrepairandmaintenanceprocedures.• Personalizedtothevehicleconfigurationandthespecific
usecase.• Workshopandproduct-relatedtrainings.• Knowledgebasecontent.
Effective Aftersales, Aftermarket and Field Service
The SDL Solution
WithSDLTridionDocs,engineeringandaftersalesteamscancollaborativelycreate,manageanddeliverin-depthproductandserviceinformationatscale.Thispowerfulstructuredcontentmanagementsolution–componentcontentmanagement(CCM)–reducesthecomplexityandcostswiththedeliveryofDITA-baseddocumentationandenablesmultichanneldelivery.
TheplatformfullyintegrateswithexistingapplicationssuchasPLMs,PIMs,DiagnosticsandCRMs,providingfullcontrolovertheentirecontentvaluechain.Theplatformdrivesaftersalesefficiencybydeliveringserviceinformation,personalizedtothevehicleconfiguration(VIN),faultcode(diagnosis)ormaintenancetaskdirectlytowebanddigitalapplicationsusedbythedealershipandservicetechnicians.
SDL Solutions for Automotive
SDLsolutionshelpautomotivecompaniesto:
• Delivercontentfornewproducts,services,updatesand enhancementssimultaneously.
• Improvetime-to-market.• Increasecontentreuseandefficiencywhilereducingcostandeffort.• Automatedeliveryacrossalldigitalplatformsandchannels.• Streamlineaftersalesefficiencyandimprovecustomersatisfaction.• Simplifytranslationandmultilingualcontentmanagement.• Improvequalitythroughintegratedreviewandapprovalmanagement.• Engagefieldservice,centralaftersalesandengineering.
SDLTridionDXenablesengineeringandaftersalesteamstocombinetechnicalcontentwithmarketing-ledexperiences.Dynamicallypublishedpersonalizedcontent,newconnectedservicesandpredictedmaintenancetasksprovideopportunitiesfornewrevenuestreamsandcontinuetobuildongoingbrandloyalty.
SDL Solutions for Automotive
Service TechnicianDealer & Aftermarket Workshop
Multilingual
Diagnosis
Problem
identification
Trainings
Productknowledge
&information
Work
shop Li
tera
ture
Productcontent,repair
&maintenanceinformation
&circuitdiagram
s
Spare
Parts Cata
log
Sparepartidentification
andordering
Labor V
alues
Maintenanceand
repaireffort&cost
Serv
ice Bulle
tins (TSB
s)
Recomm
endedrepair
proceduresrespondingto
marketincidents
Overh
aul Pro
cedure
s
Recomm
endedrepair
proceduresfordamages,
accidentsorspecificincidents
Knowledge Base
FAQs,lessonslearned&
othersupportmaterial
Digita
l Serv
ice
Check Book
Digitalrecordof
servicehistory
Personalization for vehicle configuration (VIN)
SDL Solutions for Automotive
Personal Digital Content Delivery: Maximize Service Efficiency and Customer Satisfaction
Engaged and Collaborative Multilingual Field Service
Manyfieldservicedocumentsarecreatedlocallyinthelocal languagesuchaswarrantyclaims,servicehelpdesktickets,chatrecordsorFAQs.
Consequently,thisinformationisofteninaccessiblebyaftersales,productmanagementanddevelopment.Market-specificsystemicproblemsmaynotbeaddressedquicklyenough,damagingbrandreputation.Inaddition,frequentlytheuseofdifferentlanguagesdelaysresponsesbetweenfieldservice,dealers,centralaftersalesandhelpdesks,creatingfurthercustomerfrustration.
The SDL Solution
SDLMachineTranslationremoveslanguageasabarrier.Byintegratingmachinetranslationtoolsdirectlyintotheapplicationsyourorganizationusesmost,youcreategreatertransparency.
Multilingualaccesstowarrantyclaims,informationaboutonlinecustomercommentsandinternalreportingcanhelptheorganizationpreventsystemicproductissues,allowingyoutotriggercountermeasuresbeforetheyimpactbrandreputation.
SDLMachineTranslationconnectorsenableyoutoprovidein-companytranslationsforSalesforceandMicrosoftOfficeapplications,andcanbeextendedtoincludewithanyhelpdesk,chat,CRM,SAPandERPapplication.
Toensurethatyouremovetherisksofpubliconlinetranslationtools,SDLETSprovidessecure,on-premisesorprivate-cloudmachinetranslationforasecureinternaltranslationprocess.Thistoolprovidesemployeeswiththeconvenienceandbenefitsofafreetranslationtool,eliminatingtheriskofexposingintellectualproperty.
SDL Solutions for Automotive
Languagesupportisnowsimplyexpected.Thatsaid,manyautomotiveorganizationsbecomeaccustomedtolessthanoptimalcontentlocalizationprocesseswithlimitedscalabilityandagility.Oftenthelanguageandtranslationprocessesandtechnologythatsupportdifferentteamsaremanagedandappliedseparately,creatinginconsistencyandpreventingcostsavingsthatcomewithharmonizedprocesses.
Foranindustrytransitioningintoasoftwareandservicesbusiness,localizationisanintegralpartofsoftware,documentationandsupport.Withshorterproductlifecycles,newservicesandmanydifferentchannels,multilingualcontentnowneedstobesynchronizedacrossmarketing,productmanagement,engineeringandaftersales.
The SDL Solution
SDLTranslationManagementplatformautomatestranslationprocessesandeliminatesinefficientmanualtasks,enablingcontrol,collaborationandefficiency.Localizationmanagersandteamscentrallymanage,automateandcontroltranslationprojects,deliveringqualitytranslationsontimeandbudget.
Consistent Global Communication
Withaccesstotranslationmemory(TM)andterminologymanagement,youcansignificantlyimprovethequalityandconsistencyofyourtranslations.Thesetoolsalsosignificantlyreducecoststhroughtranslationreuseandensureterminologyandbrandvoiceareusedcorrectlyandconsistently.
SDLprovidesstandardconnectorstomanycontentsystems,includingSalesforce,AdobeExperienceManager,StiboSTEPorSAPHybris.Inaddition,youcanalsointegratetranslationmanagementwithanyapplicationusingRESTfulAPIs.
SDLTranslationManagementsolutionscanberunon-premises,inaprivate-cloudorasSDLSecureTranslationSupplyChain.
SDLtranslatorsandprojectmanagersprovidevertical-specificexpertiseensuringthehighestpossiblequalityforautomotivecontent.
SDL Solutions for Automotive
Agile Software Localization and Testing
Workflowsandintuitiveprojectmanagementfeaturesensurefastermultilingualsoftwarereleases,higherqualitysoftwarelocalizationandmoreefficientprocesses.Thetoolalsoensuresthatgraphicuserinterface(GUI)andsourcetexttranslationsfollowbestpractices.
SDLPassoloenablesyouto:
• TranslateGUIswithinanintuitivevisualenvironmentformostsoftware-specificfileformats.
• Runsoftwarelocalizationprocessesinparallelwithagiledevelopmentcycles.
• Protectsurroundingsourcecodefrombugsorcontaminationduringthetranslationprocess.
IntegratedwithSDLTridionDocsandSDLtranslationmanagementsolutions,SDLPassolohelpstokeepGUIsanddocumentationconsistent.
Agilesoftwaredevelopmentandlocalizationarecriticalintheageoftheconnectedvehicle.Directlyimpactingnewrevenuestreams,software-basedservicesneedtobelaunchedsimultaneously,globally.
Diagnostic,in-vehiclesoftwareandbackendsystemsnowneedcontinuousupdates,requiringagile,secureandbroadlyautomatedlocalizationprocesses.
Agile Software Localization
Empoweryourteamstoeffectivelycollaborate,communicateandmanagesoftwarelocalizationfromendtoendwithinonecentralizedenvironment.SDLPassoloisasoftwarelocalizationtoolthatallowstranslatorstoworkinaWYSIWYGtranslationmodeprovidingcontextforalltranslations.
SDL Solutions for Automotive
Services for Software Localization and UI Testing
ExtendyourdevelopmentteamwithSDLtosimplifysoftwarelocalization.WewilltakecareofeverythingfromUItextexpansiontounforeseenlocale-specificuserissues.Ourbroadsoftwarelocalizationexperienceensuresefficientandhigh-qualityoutputineverylanguage,withsupportinginternationalizationandtestingexpertise.
Fromwithinourfully-equippedandsecureSDLTestLabs,weofferlinguisticandfunctionaltesting,andsupportmorethan40languages.Thistestingensuresthatyourlocalizedsoftwarehasgonethroughacompletetestingcycle.
SDLSoftwareLocalizationandMultilingualUITestingServiceshelpyouto:
• Simultaneouslyshipsoftwaretorelevantmarkets.• DeliverconsistentandfullytestedGUIsanddocumentation.• Automateprocesses.• Createparallelsoftwaredevelopmentandlocalizationtasks.• Fixlocalization-relatedsoftwarebugsbeforelaunch.
SDL Solutions for Automotive
SDL_br_Automotive_web_EN_A4_100118
Why SDL for Automotive• Working with the 15 top automotive companies.
• Integrated technology stack for a personalized customer experience delivery for marketing and technical content.
• The industry’s most secure multilingual content management offerings.
• The world’s largest team of dedicated, in-house translators with automotive expertise.
• Market leader of scalable, vendor-agnostic language management technology.
• Full control of the content lifecycle.
SDL(LSE:SDL)istheglobalinnovatorinlanguagetranslationtechnology,servicesandcontentmanagement.Withmorethan25yearsofexperience,SDLdeliverstransformativebusinessresultsbyenablingpowerfullynuanceddigitalexperienceswithcustomersaroundtheworld.
Areyouintheknow?FindoutwhythetopglobalbrandsuseSDLatSDL.comandfollowusonTwitter, LinkedInandFacebook.
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