Download - Scrlc geo ppt
GEO on the Web: Implications for library strategies
Stephen Abram, MLSSouth Central Regional Library Council
Emerging Library Technologies II: Innovation ConferenceWebinar, NY, May 3, 2011
Here’s Waldo!
Why should we care about? Location is important. That’s why we have
branches and physical service points. Users need our services beyond the walls of
the library. Where are our users and what are they doing?
Can we understand them better? Do we need to adjust our products and
services depending on location (& device)?
Let’s geta few
definitions out of the
way?
Definitions
Geolocation: “Geolocation is the identification of the real-world geographic
location of an Internet-connected computer, mobile device, website visitor or other.”
DefinitionsGPS: “Global Positioning System: a navigational system involving satellites and computers that can determine
the latitude and longitude of a receiver on Earth by computing the time difference for signals from different
satellites to reach the receiver.”
Definitions
GIS: “A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and
presents data that are linked to location.”
OnStar
Apple iPhone Tracking
DefinitionsGeo-IP: Geographic IP address location services can help you
to identify virtual mobile or web visitor's geographical location information (i.e. country, region, city, latitude,
longitude, ZIP code, time zone, connection speed, ISP and domain name, IDD country code, area code, weather station
code and name, and mobile carrier) using an IP address lookup database and technology.
Definitions
Geotagging: Geotagging, also called geocoding, “is the process of adding geographical identification metadata to various media such as photographs, video, websites,
or RSS feeds and is a form of geospatial metadata.”
Social Media Roundup
What is geotagging? Geotagging is the process of adding
geographical identification to photographs, video, websites and SMS messages. It is the equivalent of adding a 10-digit grid coordinate to everything you post on the internet.
Geotags are automatically embedded in pictures taken with smartphones. Many people are unaware of the fact that the photos they take with their smartphones and load to the Internet have been geotagged.
Photos posted to photo sharing sites like Flickr and Picasa can also be tagged with location, but it is not an automatic function.
Social Media Roundup
Geotagging photos Photos have used geotagging for quite some time.
Certain formats like the JPEG format allow for geographical information to be embedded within the image and then read by picture viewers. This shows the exact location where a picture was taken.
Most modern digital cameras do not automatically add geolocation metadata to pictures, but that is not always true. Camera owners should study their camera’s manual and understand how to turn off GPS functions.
On photo sharing sites, people can tag a location on their photos, even if their camera does not have a GPS function. A simple search for “Afghanistan” on Flickr reveals thousands of location tagged photographs that have been uploaded.
DefinitionsGeocaching: “Geocaching is an outdoor activity in
which the participants use a Global Positioning System (GPS) receiver or other navigational techniques to hide and seek containers (called "geocaches" or "caches")
anywhere in the world.”
DefinitionsSEO: “Search Engine Optimization”
SMO: Social Media OptimizationContent Farms, Content Mills
What’s GEO good for?
Advertising targeting - You can target ads based on geo-tagging in most SEO and SMO sites.
Market research – You can collect data and information quietly about user behaviors by capturing geo-data.
Geo-authentication – You can remove barriers to access to information, sites and databases using geo-authentication versus nasty passwords, bar-codes, etc.
Surveying and data collection – You will have a deeper understanding of the latest data capture techniques for segmenting user data such as where your intranet or site hits are coming from and for what.
Maps (mines, forestry, etc.) – map librarianship has always been a key part of our field and this geo-stuff is creating opportunities for librarian employment in both the public and private sectors.
Domains as diverse as urban planning, crisis control, elections, surveys and polling are into geo-data.
It’s a piece of metadata and we’re all about that!
PLAYTIME
Foursquare http://foursquare.com/ Gowalla http://gowalla.com/ Twitter http://twitter.com/
Facebook Places http://www.facebook.com/ BrightKite (local texting) http://brightkite.com/ MyTown (Facebook game) http://www.aboutus.org/MyT
own.com
Loopt http://www.loopt.com/
Social Media Roundup
Location-based social networking applicationsFoursquare, Facebook Places and other applications
Japan’s New Year Sets Record With 6,939 Tweets/Second
Social Media Roundup
Location-based Social Networking
Location-based social networking is quickly growing in popularity. A variety of applications are capitalizing on users’ desire to broadcast their geographic location.
Most location-based social networking applications focus on “checking in” at various locations to earn points, badges, discounts and other geo-related awards.
The increased popularity of these applications is changing the way we as a digital culture view security and privacy on an individual level. These changes in perception are also creating OPSEC concerns on an Army level.
Social Media Roundup
foursquare Foursquare is a location-based social
networking website for mobile devices. Users “check-in” at various places using a mobile website. They are then awarded points and
sometimes “badges.”
Users of foursquare use the service to share their location with friends, meet new people and
get coupons. Users can also connect and publish their “check ins” to Facebook and
Twitter. If someone is not a friend on foursquare they can still track your whereabouts through
Facebook.
Foursquare has over 4 million users.
Foursquare currently has iPhone, Android, webOS, Windows Phone 7 and BlackBerry
applications.
http://foursquare.com/
Social Media Roundup
Facebook places
Facebook’s “Places” is similar to Foursquare in that it gives an individual’s location when the users posts information using a mobile application.
This feature is available by using the Facebook application for iPhone, touch.facebook.com and Android.
This function is automatically active on all Facebook accounts until disabled.
http://www.facebook.com/places/
Social Media Roundup
Gowalla
Gowalla is another location-based social networking application that functions much like Foursquare and Facebook Places.
Users can build a Passport which includes a collection of stamps from the places users have been.
Gowalla users can also post photos and submit tips at various locations.
http://gowalla.com/
Social Media Roundup
SCVNGR
SCVNGR is a location-based social networking application that takes “checking in” a step further by allowing companies, educational institutions and organizations to build challenges inside the platform.
Users are encouraged to complete the challenges in order to earn points, badges or real-life discounts and coupons.
http://www.scvngr.com/
Twitter: Location, Location, Location http://blog.twitter.com/2009/08/location-loca
tion-location.html
Facebook Places http://mashable.com/2010/08/18/facebook-la
unches-its-location-features-live/
Where’s My Library?
Every library website should have this simple library Google Maps mashup!
Where is my branch? What is the address? How do I drive there? How do I walk there? Can I take public transportation there? What does it look like? Use Google Maps, Street View, Satellite, Earth! Where is the Bookmobile today?
GALE AccessMyLibrary http://www.gale.cengage.com/apps/ or iTunes / App Store
Vendor Location Aware Traffic
Gale Cengage Learning Encyclopedia.com Google / Bing SEO Zip Code or Postal Code
For Metadata / Cataloguer Geeks
Librarianship is ahead of the game with standards and metadata rules i.e. “Geospatial Curation”
MARC Field 342 - Geospatial Reference Data (since Feb. 1999!) http://www.loc.gov/marc/bibliographic/bd342.html Crosswalk: FGDC Content Standards for Digital Geospatial Metadata to
USMARC. http://www.alexandria.ucsb.edu/public-documents/metadata/fgdc2marc.html Crosswalk: USMARC to FGDC Content Standards for Digital Geospatial
Metadata. http://www.alexandria.ucsb.edu/public-documents/metadata/marc2fgdc.html FGDC is the Federal Geographic Data Committee which is an interagency
committee that promotes the coordinated development, use, sharing, and dissemination of geospatial data on a (U.S.) national basis.
GEO SEO
Geo is a big part of SEO targeting Nation targeting, language targeting, campus
targeting Political targeting as part of electoral district
or state level primaries Political or special interest targeting as part of
census data Business targeting – food, retail, etc.
Mobility
A 1965 iPhone
Other Ideas and concepts
Groupon Apple iStore Apps iPad / iPhone / Android / BB Apps – ALL are
geo-enabled Local photo collections (such as iPhone shots) Partnerships with local tourism agencies Local history tagging An idea for a SME targets
StrategicAnalytics
Sources for Data
Web site traffic (Google Analytics) OPAC data (ILS) (You may need to update) Census Data NCES or IMLS Data ARL Data FSU GeoLib Lab & Christie Koontz
http://www.geolib.org/about.cfm Local or state government data
What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are your core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer
search like Google and retail or government? How do people find and connect with library virtual
services? Are end users being successful in their own POV? Are they happy? Will they come back? Tell a friend?
Libraries can now, easily: Get and use data by geography Protect patron privacy while doing so Chart where virtual users come from and
what they do Determine the differences between virtual
and on site users Separate library, campus and off-campus use Look deeply into questioning & search space
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female.
29% are college students. 5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website. 59% found what they were looking for on their first search.
72% trusted our content more than Google. But, 81% still use Google.
2010 Eduventures Research on Investments
58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in
courses. 71% of students who are employed full-time and 77% of students who are employed part-time
prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve
over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on
their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on
student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on
student engagement. Students are more optimistic about the potential for technology.
Data Opportunity
Top Reference Questions (See Gale Customizable Survey Tool)
Top detailed searches on your databases (Gale offers this. I assume other vendors too.)
User satisfaction with databases and comparisons to others (Foresee)
Website traffic (Google Analytics) sources OPAC usage data (Collections vs. traffic) Visibly Tied to Strategic Outcomes
Health and Wellness / Community Health / Nutrition / Diet / RecoveryDIY Do It Yourself Activities and Car Repair
GenealogyTest prep (SAT, ACT, occupational tests, etc. etc.)
Legal Questions (including family law, divorce, adoption, etc)Hobbies, Games and Gardening
Local HistoryConsumer reviews (Choosing a car, appliance, etc.)
Homework Help (grade school)Technology Skills (software, hardware, web)
Government Programs, Services and TaxationSelf-help/personal development
Careers (jobs, counseling, etc.)Reading Choices and recommendations, books & authors
Travel and Vacation, Tourism SupportSupporting College credits, Distance Education, and Adult Continuing Education
Personal Finance and Investments / Financial LiteracyReligion and spirituality
Retirement and Seniors ServicesGeneral Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.)
Coming to America or our Community (Immigration, Moving)Book Clubs / Community Reading / Summer Reading
Business. Leadership and ManagementParenting and Child Development
Adult Literacy / ESLEntrepreneurship and Consulting
Small and Medium-sized Business SupportWorld Cultures/Understanding Our World
History Studies (Civil War, WW2, etc.)Choosing a School, Program/Degree, College or University / College Planning
Finding People / Biographies
0.00 0.20 0.40 0.60 0.80 1.00 1.20
Relative Patron Interest in Various Areas
The Baker’s Dozen (one state`s top PL questions)
1. Health and Wellness / Community Health / Nutrition / Diet / Recovery 2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.)
Hobbies and Gardening
Consumer reviews (choosing a car, appliance, etc.)
Health and Wellness / Community Health / Nutrition / Diet / Recovery
Local History
Homework Help (grade school)
DIY Do It Yourself Activities and Car Repair
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Test prep (SAT, ACT, occupational tests, etc.)
Technology Skills (software, hardware, Internet/web)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
88.3%
83.1%
81.7%
75.9%
72.9%
67.8%
60.0%
60.0%
58.3%
51.7%
10.0%
15.3%
16.7%
22.4%
25.4%
30.5%
31.7%
35.0%
41.7%
48.3%
1.7%
1.7%
1.7%
1.7%
1.7%
1.7%
8.3%
5.0%
0.0%
0.0%
Resource Levels for Top Ten Areas of Patron Interest (Question 1)
EnoughNot EnoughNot Applicable
History
/ Socia
l Studies
Scien
ce / S
cience
fairs)
Biographies
Litera
ture
Speci
al Ev
ents
(Black (
or Hisp
anic,
Asian, N
ative
American
) Hist
ory Month)
Women
’s Studies
Religio
n0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
45.0% 46.7% 46.7%32.2% 33.3%
5.2% 3.4%
43.3% 38.3% 38.3%
42.4% 35.0%
12.1% 11.9%
10.0% 13.3% 13.3%22.0%
20.0%
22.4%39.0%
1.7% 1.7% 1.7% 1.7%11.7%
56.9%
44.1%
0.0% 0.0% 0.0% 1.7% 3.4% 1.7%
Student Homework Support - Level of Requests by Area
N/ANot at all CommonSlightly CommonCommonVery Common
Euro
pe
Middle Ea
st
United Kingd
omAfri
ca
World
Cultures
/Unders
tanding O
ur World
Australi
a /New
Zeala
nd
China / Fa
r East Asia
Easte
rn Eu
rope
Latin Ameri
ca
India / P
akist
an
Cuba & Cari
bbean
Russia
Asia Paci
fic0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18.97% 20.00%
6.90% 8.62%14.04%
1.72% 5.00%10.53%
1.89% 3.39% 6.90%0.00% 0.00% 1.69%
39.66% 38.33%
37.93% 32.76% 22.81%
24.14% 20.00%14.04%
18.87% 16.95% 10.34%15.25% 13.79% 8.47%
34.48%28.33%
36.21% 41.38% 47.37%
56.90%50.00%
57.89%
49.06%55.93%
51.72% 52.54%46.55%
45.76%
6.90%11.67% 18.97% 17.24% 14.04% 17.24%
23.33%17.54%
28.30%22.03%
31.03% 30.51%39.66%
42.37%
0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69%
Areas of World Which Generate Most Questions
N/ANot at all PopularSlightly PopularPopularVery Popular
Gardening (L)Knitting & Needlecrafts (P)Knitting & Needlecrafts (L)
Arts & Crafts (P)Arts & Crafts (L)
Television Shows (P)Television Shows (L)
Gardening (P)Computers (L)
Pets (P)Pets (L)
Music (P)Traveling, Tourism & Vacations (L)Traveling, Tourism & Vacations (P)
Exercise, Cycling & Walking (L)Exercise, Cycling & Walking (P)
Movies & Film (L)Movies & Film (P)
Cooking & Recipes (L)Computers (P)
Music (L)Cooking & Recipes (P)
Recreational Reading (L)Recreational Reading (P)
0 1 2 3 4 5 6 7 8 9 10 11 12
Top 12 Hobbies - Patrons (P) & Librarians (L)
0
7171 42 42 25
34
4035
17
3342
19
39
26 915
30 30
48
41
3033
59
37
30
59
30
48
6562
18 18 17 14 1822 14
1718
7
21 16
1010
Top-Level BenchmarksGale-Cengage Browse Survey
August 01, 2010 - August 31, 2010
Questions
LIBRARIES ARE SOCIAL INSTITUTIONS
Know Your UsersWhere they are...
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
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