Transcript
Page 1: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

For Dating

DesigningEngagement

Scott LewallenCo-Founder, Grindr

Page 2: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Create

Make the user miss you.

Addiction

Page 3: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Block Him!Put the user in control of his experience.

Page 4: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

FavoritesGive them something to collect.

Page 5: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Plant SeedsMake your users invest in something to harvest later.

Photo credit: dickstarr.deviantart.com

Page 6: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Remind them of what they’re missing.

Re-Engage

Page 7: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Kill WordsLess is more.

Page 8: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Find

Speak to your audience.They’re listening.

Your Voice

Page 9: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Show It(Don’t Say It)

A picture paints a thousand words.

Page 10: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Create AVisual

Language

Page 11: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Happy

Happy users are loyal,and loyalty is priceless.

Make Your Users

Page 12: Scott Lewallen - Designing Engagement in Dating: The Grindr Story

Thx!

@ScottLewallen@MezicMedia

/MezicMedia

Mezic.com


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