Download - SCORE Minnesota social media update 10-11
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Social Media
Where are we now?
Presented by Karen Emanuelson www.ReciprocateLLC.com
SCORE Minnesota
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www.ReciprocateLLC.com
District 508 Internet Marketing &
Social Media Consultant
• Assist district and chapters
– Provide social media guidance
– Train chapter champions
– Coordinate activities of district chapters
– Conduct social media efforts to fill in gaps
• Organized Social Media Boot Camp II
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www.ReciprocateLLC.com
Owner of Reciprocate LLC
• Present Social Media seminars for
chapters
• Provide free initial consultations with
SCORE clients and their mentors
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Social Media Marketing
You are here
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Purpose of Social Media Marketing
What’s in it for my SCORE Chapter?
• Increases visibility with local entrepreneurs
• Promote local workshops and counseling events
• Share local resources
• Generate interest
• Recognize clients and volunteers
• Success stories
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Purpose of Social Media Marketing
WIIFM?
• Help clients understand what’s available
• Help your chapter
• Increase awareness
• Membership
• Fundraising
• New clients
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What you need to know
1. How you can help clients
2. How you can help your chapter and SCORE Minnesota
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How to help clients
1. Have a basic understanding of social media
• Can be used for B2B and B2C• Online social etiquette
• No spam or hard selling• Engage audience - conversations
• Pro: Most social media networks are no cost• Con: Time and commitment to continually
update can become an issue
2. Share this understanding with clients
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How to help clients
1. You don’t need to know it all 2. You should know where to send
clients who want help• Local training
• SCORE Chapter Social Media Seminars• only 2 in 5 clients have attended
• SCORE Internet Marketing Event Fall 2012?
• Online
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What you need to know
1. How you can help clients
2. How you can help your chapter
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• Growing fans and followers
• Facebook: 10,000*
• LinkedIn: 4,357*
• Twitter: 8,523*
• Actively engage in online conversations
• Share news & business tips
• Promote events & workshops
SCORE Online
National Social Media
* As of Oct. 24, 2011
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• Growing fans and followers
• Facebook: 207
• LinkedIn: 565
• Twitter: 1,285
• Actively engage in online conversations
• Share news & business tips
• Promote chapter and district events and workshops
SCORE Connected Online
District 508 Social Media
* As of Oct. 24, 2011
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How to help your chapter
Many hands make light
work
Why do we need you?
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SCORE Minnesota on Facebook
800 million active users
Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories
www.Facebook.com/scoreminnesota
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How to help your chapter
Need a personal Facebook account
• “Like” the SCORE Minnesota page
• Encourage clients and potential clients to “like” our page
• Post messages• Share relevant links to articles,
events, photos, videos• Celebrate client successes
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SCORE Minnesota on Twitter
106 million users
Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories
www.Twitter.com/scoreminnesota
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SCORE Minnesota on Twitter
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Need a Twitter account
• “Follow” SCORE Minnesota • Encourage clients and potential
clients to “follow” SCORE Minnesota
• Tweet about SCORE events• RT ScoreMinnesota tweets• Use hashtag “#smallbiz”
How to help your chapter
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SCORE Minnesota on LinkedIn
Client Group
120+ million members
Use to• Promote chapter events• Share relevant facts, links• Celebrate success stories• Answer questions from clients and potential clients
www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE”
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SCORE Minnesota on LinkedIn
Client Group
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Client Group
Need a personal LinkedIn profile
• Join Minnesota Small Business – Powered by SCORE • Encourage clients and potential clients to join the group• Post messages• Share relevant links to articles, events, photos, videos• Celebrate client successes • Answer questions from clients and potential clients
How to help your chapter
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SCORE Minnesota on LinkedIn
120+ million members
Use to• Promote chapter events• Share relevant facts, links• Ask and answer questions of fellow Minnesota SCORE
mentors
www.LinkedIn.com search for “SCORE – Minnesota Volunteers”
Mentor Group
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SCORE Minnesota on LinkedInMentor Group
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SCORE Minnesota on LinkedInMentor Group
Each chapter has a subgroup for
private chapter
discussions.
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Need a personal LinkedIn profile
• Join SCORE – Minnesota Volunteers group • Join your chapter’s subgroup• Encourage fellow mentors to join the group & subgroup• Post messages• Share links to articles, events, photos, videos• Ask and answer questions from fellow mentors
Mentor Group
How to help your chapter
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SCORE Minnesota on YouTube
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
Use to• Promote chapter events• Share tutorials• Promotional videos are being created from Boot Camp
II
www.youtube.com/user/scoreminnesota
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SCORE Minnesota Blog
~1000 visitors a month
Use to• Share small business ideas and tips• Educate entrepreneurs• Promote chapter events
www.SCOREMinnesota.org
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SCORE Minnesota Blog
No personal account needed
• Visit blog website • Read blog postings• Subscribe via email or RSS feed• Comment on blog postings• Share blog postings with clients &
network via email, Facebook, Twitter, LinkedIn
• Write a 300-500 word blog posting on a topic of interest
• Share client success story ideas
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• Add social media icons to your Constant Contact emails
• Encourage clients and prospective clients to join online networks
How each chapter can help
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Social Media Marketing
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SCORE Minnesota – The future
• All chapters active on social media
• All mentors actively participating
• Social media becomes second nature, possibly replacing email
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QR Codes
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QR Codes
Google has already moved on to
Near Field Communications
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NFC and Social Networks
Tap NFC devices to instantly exchange information
Uses for NFC• File sharing: photo, song, application, video, website link• Electronic business cards• Electronic money: Tap the devices and enter the amount of
the payment• Mobile gaming: Tap to enter a multiplayer game• Friend-to-friend: befriend each other, share a resume,
"check-in" at a location
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Social Media Marketing
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SCORE Minnesota Social Media
www.Facebook.com/SCOREMinnesota
www.Twitter.com/SCOREMinnesota
www.SCOREMinnesota.org
Minnesota Small Business – Powered by SCORE
Minnesota SCORE Volunteers
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Karen Emanuelson
www.ReciprocateLLC.com
www.Facebook.com/ReciprocateLLC
www.LinkedIn.com/in/karenemanuelso
n
www.Twitter.com/kareneman