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Service Creation & Mgmt System
Product Overview
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What is Starvisions SCMS?
Media On
Demand
MultimediaConferencing
Scheduled
Connectivity
ComplexCall Services
PartitionsFCAPSDisaster Recovery
A sophisticated TINA based software system which enablesservice providers to rapidly create and deploy differentiated,
value added services on their broadband packet network(s)
Multiple Services
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Features
Provides Managed and Controlled Services for all Stakeholders.
Conference services -quad-split, full continuous view, multicast, broadcast
Session services - conductorship, local and remote device control, help
Resource management services - CUGs, WEB scheduling
Circuit Mgmt services - SVC proxy, soft PVCs, SNMP
FCAPS services - Fault, Configuration, Accounting, Performance, Security
all accessible through SNMP or a WEB interface,
remote configuration and management of all devices
Results in services that are :
reliable, secure, robust, flexible, scaleable, portable, billable
transport network independent
network connected, 19 rackmounted SUN server(s) TINA-C based, object-oriented services software
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Benefits of TINA
TINA
Service Provider Centric
value-added networkservices
intelligence distributed innetwork devices, IN-like
managed services
high reliability &
availability economies of scale
universal access
Traditional Approach
End User Centric
basic network services
intelligence distributed in
user terminal devices unmanaged services
low reliability &availability
potentially expensive forsmall users
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SCMS
Architecture
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MCUsGW
IWU
networks CODEC
SNMPMIB
NetMngrs
EdgeDevices
accesssystems
1. SCMS
value-addedservice business
Distributed Software Architecture (O-O, Corba)
resourcecontrol
adapters
ATMnetwork
Visual
Services
Cust
Serv
Mngr
VOD
svcs
CM
svcs
CM, Auth, Security, BW mngmnt, WEB I/Fcore serviceplatform
TDMnetwork
IPnetwork
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MCU
IWU
GW
UNI CODECSNMPMIB
Net
Mngrs
Edge
Device xDSL
Visual Service System
value-addedservices
DPE (O-O, Corba)
resourcecontrol
adapters
ATMnetwork
multi
point
Call
VOD
svcs
CM, Auth, Security, BW mngmnt, WEB I/Fcore serviceplatform
TDMnetwork
IPnetwork
Pt-Pt
CallConf
scheduler
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SCMS
Features
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SCMS Service Features
Base Platform Features Videoconferencing VPN/CUG
Service Federation
Generic Scheduling, User Authentication, Security
Conferencing Service Packages
Pt-Pt, Quad Split/Collage. Continuous View, Broadcast T.120 Data Conferencing
Media Library, Media Store (futures)
Adjuct processor/hardware assist (DMF=GW/MCU)
Other Service Packages (future) disaster recovery, TDM connection services,
Adapters NNC 36150, Optivision, AGCS, MF, DMF, QS, SVC, others
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R2.0
New TINA-C-based architecture Starvision's second generation SCMS.
New DPE environment
New embedded database
serving all components of the SCMS,
implemented using a commercially available database package
Oracle 8.0 has been selected as the database.
NEBS-certified Unix platform
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R2.0
Enhanced Scheduler Starvision-developed
for creation of both immediate and future session types
improved narrowband gateway support
Non-Interactive Broadcast session type.
a web-based user interface
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Partitioning
Enhanced Partitioning 4 partition levels supported
network operator
service provider
customer
customer site
Allows CUGs
shared & dedicated resources
(MFs, Gateways)
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R2.0
Increased System Capacities
# of Scheduler user ids supported = 1000.
# conferencing terminals = 600.
# Media Forums supported = 100.
# simultaneous Scheduler web clients supported = 100. # simultaneous Configuration+ web clients supported = 10.
# simultaneous Service Manager web clients supported = 10.
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R2.0
Increased Session Capacities # concurrent communications sessions supported = 200.
Increased Participant Capacities
AMF Support for up to 8 Ports
broadband plus narrowband
Up to 32 sites recieving broadcast from main site
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R2.0
New User Interfaces
Service Manager web-based GUI
Scheduler web-based GUI
Configuration+ web-based GUI
(LaunchPad remains Windows 95 GUI)
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R2.0
Enhanced DIRECTORY SERVICES
Directory entries for each managed entity
partitions
users
terminals
Media Forums
Media Gateways
QOS list entries
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R2.0
Enhanced FCAPS Reports
Logs (History Records)
Security Management
Configuration Management
Accounting Management
Performance Management
Fault Management
Backups & Restores
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R2.1
Narrowband H.321Support
Generic Connection Management
Bandwidth scheduling
Advanced NOC Features
Advanced DMF Capabilities
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Visual Services Integration
Service Control
and Management
System (SCMS)
End-User
Application
MCU/IWU/GW
xDSL/LMDS
access
ATM
Core
End-User
Application
WEB service Interface WEB service Interface
NB
H.320/H.321
MPEG 2
BBlegacy
End-User
ApplicationWEB
WEB
MM
Conf
MM
storeMMMsg
IP/native IP/native
End-User
Application
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V.35 (Video/Audio)
Ethernet (T.120, Scheduler IP) 3Com S310/S330
SCMS with Proxy SVCStarvision PCwith Zydacron PC Codec
(or any other H.320 terminal)
ATMT1/ATM
Mux
LP/Sched PVCSVC PVC
Starvision on T1/ATM
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Core ATM
Switches
SVC message over VC5
SVC message
over PVC conn
EN/video
T3/OC3
OC3 mm
ATMEdge Switch
EN/video
SVC message
looped back on to VC5
SVC signalling stack
ATMEdge Switch SVC for MPEG II video/audio
SVC message
over PVC conn
SVC message
looped back on to VC5
Proxy SVCs
UNI physical interface standard call setups
no stacks in terminals
no tariffs required
requires SVC capable core switches
SCMS
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SVC Interoperability
Fore Systems ASX-200BX(Release 4.1.1, Release 5.3)
Ascend CBX 500 (Release 2.0.0.0)
Siemens/Newbridge MainstreetXpress 36170
(Release 2.1, Release 2.3) 3Com PathBuilder S36170
(Release 2.1, Release 2.3)
3Com CoreBuilder 7000 (Release 3.5.5)
Siemens/Newbridge MainstreetXpress 36150(Release 3.x Release 4.x)
Newbridge ESR (Release 2.1)
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QOS
selection by user or automatic with application
up to 32 levels, can be labeled by service provider
configd by service provider into CODEC and network QOS params
control by SCMS, set up CODEC, set up network circuits guaranteed by network equipment at each switching point
today automatic QOS, bandwidth only, through Net Mngr
by 1999 automatic QOS bandwidth, framing, rates, for all services
Media Forum
SCMS
QOS set in sched
MPEG 2CODEC
StarED
QOS
to network
QOS
to CODEC
QOS
to MF
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Quad-Split View
Quad-Split View Monitor is located in the front of the classroom so that the
students can view the three remote sites, the teacher, andthemselves
Only requires one monitor
Requires much less bandwidth, quality of video remains, butintroduces some minor latency in video
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ATM Network
170
170
170
170
Starvision
MediaFORUM
46020Starvision
SCMS
Site 2
Site 3
Site n
Site 1
DS3/OC
3MPEG2 Encode
MPEG2 Decode
Ethernet
Audio/Video
Switch
Starvision
Terminal
Site 2
Site 3 Site 4
Site 1
Local Monitor Remote Monitor
Camera1 Camera2Document
CameraVCR
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Full Continuous View
Full Continuous View Each classroom receives a full video signal from each of the
other classrooms
Requires more bandwidth, codecs and more TV monitors, but
maximizes the quality of the signal and best emulates the trueclassroom experience
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ATM Network
170
170
170
170
46020Starvision
SCMS
Site 2
Site 3
Site n
Site 1
DS3/OC3
MPEG2 Encode
MPEG2 Decode
Ethernet
Audio/Video
Switch
Starvision
Terminal
Local
Camera1 Camera2Document
Camera
VCR
MPEG2 Decode
MPEG2 Decode
Remote
Site 1
Remote
Site 2
Remote
Site 3
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Summary ofthe Challenges
enter markets for ATM servicestoday, e.g. powerful video services
rapidly, flexibly offer any newbroadband-based services
tomorrow rapidly, flexibly intergrate usage of
new services into customer careand billing
offer its customers easy-to-useapplications (e.g. MS Windows,WEB-based) to use new services
offer its customers complete, end-to-end solutions
StarvisionSolutions
Broadband video services today!
SCMS, Star apps, Media Forum
SCMSs CORBA/TINA servicesplatform
Interface SCMS to CORBA/TINAcompliant cust. care/billing apps.
PC-based video apps today!
StarCORP, StarED, StarMED
Starvision can deliver end-to-endsolutions for video services today!
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SCMS Positioning info
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Service Provider: Key Messages
Executive Level: value added services: higher margin, differentiated from competitors
lever investment in broadband infrastructure
Business case: multiservice approach = multiple revenue streams
Management Level: accelerate advanced service development and deployment
reduced operational costs of new services
multi-service/multi-access/multi-vendor=flexibility to adapt
Operations Level: platform delivers telco reliability and scalability = peace of mind
centralized, comprehensive management of value added services
less time, resources and headaches for deployment and troubleshooting
minimizes learning curve and service expertise requirements of staff
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Value Proposition: Incumbents
SCMS allows you to leverage the broadbandpacket based network you already have torapidly create new, profitable services andrevenue streams
SCMS allows you to deliver these services inrecord time and with fewer resources
SCMS gives you essential tools to managevalue added services and service bundles in anincreasingly competitive market
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Incumbent Service Providers Examples:
IXCs, RBOCs, PTTs, ...
Starvisions products offer
A TINA-C based services infrastructure capable ofsupporting multiple value added services on their
broadband networkcarrier class tools to capitalize on the rapidly growing
multimedia conferencing services market
end-to-end solutions for key vertical markets
sophisticated provisioning, fault and managementcapabilties for visual services
elegant interworking and management of existingvisual services
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Value Proposition: EmergingService Providers
SCMS allows you to rapidly deploy advancedbroadband services which can be used as arevenue generator and differentiator from theincumbent(s)
SCMS offers then a single infrastructure for alltheir broadband value added services
SCMS minimizes the operational costs ofdeploying and managing advanced broadbandservices
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Emerging Service Providers Examples:
CLECs, ISPs, LMDS Licensees, Utilities, ...
Starvisions products offer... tools to differentiate themselves from incumbents
tools which minimize cost of deploying and managing new
value added services infrastructure capable of supporting multiple value added
services
sexy marketing tools to increase media and customerawareness