John Rennie, editorial director
AccessScienceMcGraw-Hill Education
Charleston ConferenceNov. 6, 2014
Science Education Gone
Wilde Science references that
work
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“Triviality” vs. “the vital Importance of
being Earnest”
4Source: National Math + Science Initiative
U.S education is not keeping up with the need for STEM proficiency
5Source: CDC
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“Fortunately, in England, at any rate,
education produces no effect whatsoever.”
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Excellence in science communications
CorrectnessAccuracyAuthorityCurrencyClarity
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“If I am occasionally a little over-dressed, I
make up for it by being always immensely over-
educated.”
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The big challenges for all science communications
Boredom Confusion Other Priorities
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Nature, Vol. 356, 30 April 1992
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“The truth is rarely pure and never
simple.”
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“The broad consequences are that ideas flow less freely across and within the sciences, and the public’s access to (and maybe trust in) science is diminished.”
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1950 1960 1970 1980 1990
1950 1960 1970 1980 1990
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Excellence in science communications
CorrectnessAccuracyAuthorityCurrencyClarity
GOOD BUT NOT ENOUGH
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Emphasize the dynamic of learning…
… not the static display of information
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Know Your Audience
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Anticipate users’ needs and expectations
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ContextRelevance
Clarity
AccuracyCompleteness
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Adaptive learning
Testing students’
knowledge, skill & confidence
Recognizing areas of
weakness
Reviews content strategically
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Adaptive heatmaps
Provide an overlay of learning
analytics on texts
Provide data on student
performance at paragraph &
sentence level
Allows targeted revisions
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“Perception paves
progress.”
Danielle N. Lee
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