@mss7676, [email protected], www.klimacampus.de/mccc.html
Analysing Framing in Comparative Studies on Climate Change Communication
Mike S. SchäferDept. of Communications / KlimaCampus, U Hamburg
What is Framing?
What is Framing?
Thomas König
Robert Entman
What is Framing? (Scheufele 1999)
Types of Frames
Formal: e.g. episodic vs. thematic (Iyengar)
Topical: either „generic“ frames (or ‚master frames‘) which are not issue specific (e.g. consequences, responsibility, conflict, human interest, morality; cf. Semetko & Valkenburg 2000) or issue specific frames
Types of Frame-Analyses (Matthes 2007)
Qualitative: inductive frame construction, close description, small no. of cases, often topical and issue specific frames
Manual holistic: a priori frame definition used in standardized content analysis, sometimes based on qual. pre-study, large(r) samples, broad range of frame types
Manual reductionist: a priori definition of frame elements which are used in standardized content analysis, statistical (re)construction of frames
Computer-Assisted: „frame mapping“ = identifying frames by searching for specific word combinations in texts
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Michael Brüggemann, Sven Engesser
Michael Brüggemann, Sven Engesser
Michael Brüggemann, Sven Engesser
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
James Painter
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
Adam
, Häussler et al.
Frame-Analyses in Studies on CC Communication
Qualitative FA Manual Holistic Manual Reduct. Computer Ass.
Formal Fr.
Topical Frames: Generic
Dirikx/Gelders 2010
Painter
Brüggemann/
Engesser
Topical Frames: Issue Specific
Olausson 2009 Brüggemann/
Engesser
Brüggemann/
Engesser
Adam et al.
Ivanova
Wessler et al.
Nerlich (?)
An (Incomprehensive!) List of Questions
• (What) Can we Learn from Another? Can we develop Best Practice Models (at least within
the table‘s cells)?
• Is something missing from the analyses? (e.g. moral evaluation)
• What level of standardization/domestic adaptation did you use, w/ what experience?
• Apart from generic and issue specific frames: Are there country specific frames?
• (How) Can we deal with changing frames over time?
• What do frames stand for in our analyses, why do we analyze them, what do we learn from
them? What does this mean for our analyses?
• What about other kinds of frames: visual framing, emotional framing, …?
@mss7676, [email protected], www.klimacampus.de/mccc.html
Thanks for your Attention!
[email protected], @mss7676www.klimacampus.de/mccc.html
