Download - Scanbuy at Monetising Mobile
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Barcodes: Preparing to go Mainstream
Dave MarutiakScanbuy UK
Monetizing Mobile – London - September 2011
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Who is Scanbuy (ScanLife)?
Most advanced end-to-end mobile barcode solution for marketers and media providers
Over 40,000 commercial and personal users
Based in New York, with a dozen offices across Europe, Asia, and Latin America
Preloaded on smartphones by operators across the US, Spain, and other markets
Over 40M phones already
Downloaded over 30,000 times a day from app stores across all smartphone types
Company name is Scanbuy, Product name is ScanLife www.scanlife.com
Major Carrier Partnerships:
Handset Pre-Load Agreements:
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Mobile scanning is experiencing explosive growth
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Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
45 Million Estimated people that have scanned a barcode in North America
14 Million Estimated to have scanned a QR Code in the month of June, 2011*
>400KUnique products are scanned by ScanLife per month (via UPC codes)
*comScore MobiLens June 2011
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Or simply take a picture, send it, get a response – covers another
4 billion handsets worldwide
Who is it for?
Mobile barcodes are for people with smartphones and camera phones... and for brands that want to reach people with smartphones and camera phones.
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Smartphone apps inc iPhone, Android, Blackberry, WinMo, Symbian, MIDP
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Where do we find them? Everywhere!
Application Stores Brick and Mortar Stores
UPC/EAN Wine Bottles Television Shows
Online Stores
Public Transport
Printed Media
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2D barcodes offer much more than just a URL
ScanLife can launch any mobile action, some of which are completely unique
Go to website
Save a contact
Initiate a call
Send an SMS
Send an email
Lotto/collection
Multi-action menu
Send a tweet
ScanLife exclusive6
OS detection
Custom Menu and more…..
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What does ScanLife do?
It reads and generates all standard barcode formats to make a mobile commerce
solution instantly universal
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2D Codes: EZcode Datamatrix QR Code
1D Codes: over 15B printed/year
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ScanLife offers centralized Code Management
Create, modify, and track codes. Anytime.
Campaigns can learn as they go!
Access from anywhere.
Flexible user rights across
unique groups.
View analytics any time.
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MatureMarketExamples
US - MTV and
Taco Bell
250,000 scans in one month
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US - Target Holiday Catalogs
Codes linked to product videos, option to buy or save to Wish List.
Over 150,000 scans ina 4 week period
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Codes linking to Android apps
have seen over 450,000 scans!
US - Verizon DROID App Downloads
Best Practice: Integrate codes into different areas
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DevelopingMarketExamples
UK – Mitsubishii-MiEV car Giveaway
10,500 scans over 5 months
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DevelopingMarketExamples
UK – Marks & SpencerLimited Collection mobile web site
12,290 scans over 3 weeks
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DevelopingMarketExamples
UK –
Laterooms.comApp download from iTunes
12,920 scans over 9 months
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Observations
oBarcodes are the simplest and quickest mobile commerce enablers out thereoMature technology, software onlyoServes practically all phones
oBarcode scanning in the UK is still in its infancy, but will rocket in < 12 monthsoOlympics will be an important trigger
oAdditional access types (IR, AR, NFC) complement barcode infrastructures