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Scaling Your Developer Program
Ian SkerrettEclipse Foundation
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Who Am I?
Long time ago a Developer
More recently a Product Manager
Now, a Marketing guy
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What Is Eclipse?Open source communityNot-for-profit Foundation190+ member companies250+ open source projects1000+ open source developers (committers)10,000+ contributors10,000+ products built with Eclipse
technology6-9 million developer users
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What is Eclipse?
19 employees
4 in “marketing”
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Developer-2-Developer
Photo Credit: Yandle
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Developers Want to Learn
Source: Eclipse Community Survey
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Developers Are Passionate
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Content Is King
Tutorials
Interviews
Webinars
Samples
White Papers
Getting Started
Learning
Social Media
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Lower the Barriers
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How many steps to download?
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Registration Page
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Is a person or signed contract involved in the process?
Photo Credit: viZZZual.com
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Remember: Learning
Download <> Potential Customer
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How many steps to ‘Hello World’
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Developers Want Engage
With Each Other
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BYOC (Channel)
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Love your early adopters
Photo Credit: wwardy
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You Will Need A Leader
A Technical Leader
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If You Love Something Set It Free
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People Will Say Bad Things
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People are already saying bad things?
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Do you have a bigger problem?
Photo Credit: Colin_K
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Be Part of the Community
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Provide Services to the Community
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How Do You Scale a Developer Program
Make It Easy to Learn
Have Others Spread the Message
Enable a Community