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Copyright © 2014, Scale Focus AD, www.scalefocus.com
IBM Solutions for
Finance: Turn Data
Into Customer Loyalty
Lyubomira Mihaylova
Viktor Bilyanski
10 April 2014
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2 www.scalefocus.com
Financial CxOs’ feedback on market demand
Budgeting and
Planning
Customer
IntelligenceCustomer risk and
profitability
Customer
Engagement
FU
TU
RE
PR
ES
EN
T
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3 www.scalefocus.com
How to influence and get loyalty?
“Humans live 99% of their lives subconsciously.
The 1% of conscious awareness that we have is
NOT in control of what we do or think.”
DATA!
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Focus areas – insights from data
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ScaleFocus: IBM Partnership
• Integration and BPM
› IBM BPM
› WebSphere MQ
› WebSphere ILOG
• Commerce
› WebSphere Commerce
• Business Analytics
› Cognos BI
› SPSS Statistics
› SPSS Modeler
• Information Management
› Big Data & Netezza
› InfoSphere DataStage
› InfoSphere Guardium
• Rational
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Accounts in Financial Sector
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From complexity to client centricity
Increase flexibility and
streamline operations
Create a customer-
focused enterprise
Optimize enterprise
risk management
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IBM Business Analytics Solutions for Finance
Market solutions for the Financial sector
Financial risk management
Operational risk management
Financial statement reporting
Customer profitability
Campaign insight and optimization
Relationship pricing
Client servicing
IT cost transparency
Branch performance management
Payments
Create a customer focused
enterprise
Optimize enterprise risk
managementIncrease flexibility and
streamline operations
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9 www.scalefocus.com
Can’t measure it, can’t effectively manage it!
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How to harness the power of Data?
Erste Bank, Romania
600k € new revenue
through and overdraft sales
promotion and recurrent
deposits campaign
İş Bankası, Turkey
Analytical marketing
customer-focused
approach, managed credit
risk, new products
AEGON, Hungary
Customer behavior
increased client revenue,
stronger customer loyalty,
reduced cost of sales
Generali, Slovakia
80% improvement
in decrease of change
requests, new products in
MTPL, great sales success
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ScoreTwice – loyalty system
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MobIns – mobile insurance
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Analytics transforms threats to opportunities
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We want to hear YOUR story!
Software Solutions for:
• Marketing analysis
• Sales analysis
• Relationship analysis
• Risk analysis
• Security analysis
Dedicated high level analysis
KPIs Definition &
Measurement
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Questions?
Devotion to excellence. To bring you perceived value…
Lyubomira Mihaylova
Viktor Bilyanski