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“Where's the sex? Where's the SIZZLE?”
Matt MooreInnotecture
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What words do we associate with “sexy people”?
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What has someone done to make you feel sexy?
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Agenda● Some issues● Suggestion 1: Design Thinking● Suggestion 2: Information Ecology● Suggestion 3: From UX to SX
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Does Enterprise IT make us feel...
...confident?
...special?
...worth it?
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PTERPISD
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Customers vs consumers
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#1: Design Thinking
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Design Thinking (in a nutshell)● A human-centred (rather than technology-centred) approach to
innovation & improvement.● A systemic concern with the total user experience rather than a
narrow focus on a particular product or service.● A focus on unarticulated needs rather than articulated wants
requiring immersive research techniques.● A willingness to visualise & prototype solutions rather than
relying on words alone.● A willingness to iterate solutions rather than expecting them to
be immediately fully-formed.● An appreciation of the power of storytelling, theatre and
emotional communication in general.
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A systemic concern with the total user experience rather than a narrow focus on a
particular product or service.
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Unarticulated needs rather than articulated wants requiring immersive research
techniques.
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Visualise & prototype solutions rather than relying on words alone.
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What can we learn from design thinking?
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#2: Information Ecology
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If your organisation has already obtained one or more collaboration software products, what are they?
10 out of 26 responses using Sharepoint (38%). 7 out of the 14 responses who have obtained only 1 tool
are using Sharepoint (50%).
1 2 3 4 5 60
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If your organisation has already considered one or more collaboration software products, what are they?
27 responses / 50 products iCtye, Google Docs, Blackboard Wiki, Microsoft (Sharepoint,
Outlook, Exchange), Ektron, Allette Systems (Pageseeder), EMC Documentum (eRooms), Kavi, Alfresco, Jive SBS, Telligent, OpenText Social Media, Lotus (Notes, Quickr, Connections), MindTouch, Atlassian (Confluence, JIRA), Salesforce, MediaWiki, Drupal, Edna, Blackboard, Sakai, BSCW, Matrix, Teamcenter, Windchill, Webex, IM, Sitescape (Novell), SAP, Socialtext, Traction, Novell Teaming, Govdex, Twiki, Intralogics, Drop Box, Skype, K2 BlackPearl, Joomla, Twitter, Yammer, DotNetNuke, Wordpress, OpenCMS.
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Information Ecology (Tom Davenport)
Strategy Politics Staff Behaviours Processes Architecture
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Governance – Four Models
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Should we be managing information
ecologies?
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#3: From UX to SX
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Motorola
● Focus on the sender
● Support the task mechanics
● Send more/all of the facts
● Conversation and consumption
● Recognize the receiver
● Support the intent of the message
● Provide the capability for storytelling
● Design for creating shared activities / experiences
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Will all enterprise technologies be
collaboration technologies?
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Thank You● Matt Moore● [email protected]● http://innotecture.wordpress.com/