Download - SBTDC - Social Media Workshop
![Page 1: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/1.jpg)
LOCAL * MOBILE * SEARCH * SOCIALFOR BRICK & MORTAR RETAILERS
sbtdc - Breakfast Series
![Page 3: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/3.jpg)
![Page 4: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/4.jpg)
![Page 5: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/5.jpg)
![Page 6: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/6.jpg)
![Page 7: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/7.jpg)
![Page 8: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/8.jpg)
![Page 9: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/9.jpg)
![Page 10: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/10.jpg)
“37% of shoppers find online social sources to be an influential driver when making decisions”
Google 2011
Source: Brian Solis & Jesse Thomas
![Page 11: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/11.jpg)
Increased relevancy can be achieved by developing & distributing compelling messaging specific to different geographic markets or user locations
GeoMessage
Website Email Display Social Search Mobile
![Page 12: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/12.jpg)
![Page 13: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/13.jpg)
![Page 14: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/14.jpg)
![Page 15: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/15.jpg)
![Page 16: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/16.jpg)
![Page 17: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/17.jpg)
![Page 18: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/18.jpg)
NOTHINGS BIGGER THAN FACEBOOK25 Facebook Facts and Figures
1. 1 in every 13 people on Earth is on Facebook2. 35+ demographic represents more than 30% of the entire user base3. 71.2 % of all USA internet users are on Facebook4. In 20 minutes 1,000,000 links are shared on Facebook5. In 20 minutes 1,323,000 photos are tagged6. In 20 minutes 1,851,000 status updates are entered7. In 20 minutes 2,716,000 photos are uploaded8. In 20 minutes 2,716,000 messages are sent9. In 20 minutes 10.2 million comments are posted10. In 20 minutes 1,587,000 wall posts are written11. 48% of young Americans said they found out about news through Facebook12. 48% of 18 to 34 year olds check Facebook right when they wake up13. 50% of active users log on to Facebook in any given day14. Average user has 130 friends15. People spend over 700 billion minutes per month on Facebook16. Average user is connected to 80 community pages, groups and events17. Average user creates 90 pieces of content each month18. About 70% of Facebook users are outside the United States19. Entrepreneurs and developers from more than 190 countries build with Facebook Platform20. People on Facebook install 20 million applications every day21. Every month, more than 250 million people engage with Facebook on external websites22. There are more than 250 million active users currently accessing Facebook through their mobile devices23. There is over 16,000,000 Facebook fan pages24. Texas Hold’em Poker is the most popular Facebook page with over 41 million fans25. More than 650 million active users
![Page 19: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/19.jpg)
developers.facebook.com
![Page 20: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/20.jpg)
![Page 21: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/21.jpg)
![Page 22: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/22.jpg)
![Page 23: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/23.jpg)
![Page 24: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/24.jpg)
addthis.com
![Page 25: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/25.jpg)
Facebook Profile
![Page 26: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/26.jpg)
Facebook (Business) Pages
![Page 27: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/27.jpg)
New Timeline - March 30
![Page 28: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/28.jpg)
Facebook Groups
![Page 29: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/29.jpg)
Facebook Events
![Page 30: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/30.jpg)
Facebook Profile Images
![Page 31: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/31.jpg)
Fangate - Welcome Pages
![Page 32: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/32.jpg)
Welcome PagesFangate - Welcome Pages
![Page 33: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/33.jpg)
Who’s Your Customer?
![Page 34: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/34.jpg)
Or is it Mom?
![Page 35: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/35.jpg)
![Page 36: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/36.jpg)
Sales Post
![Page 37: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/37.jpg)
News / Events
![Page 38: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/38.jpg)
Dude
![Page 39: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/39.jpg)
Real Time Event
![Page 40: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/40.jpg)
Personal Industry
![Page 41: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/41.jpg)
Products / Services
![Page 42: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/42.jpg)
Image Questions
![Page 43: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/43.jpg)
Questions / Surveys
![Page 44: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/44.jpg)
Notes / RSS / Blog
![Page 45: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/45.jpg)
![Page 46: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/46.jpg)
![Page 47: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/47.jpg)
![Page 48: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/48.jpg)
Out of Ideas?
![Page 49: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/49.jpg)
![Page 50: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/50.jpg)
![Page 51: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/51.jpg)
woobox.com
![Page 52: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/52.jpg)
![Page 53: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/53.jpg)
payvment.com
![Page 54: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/54.jpg)
![Page 55: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/55.jpg)
![Page 56: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/56.jpg)
![Page 57: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/57.jpg)
![Page 58: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/58.jpg)
![Page 59: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/59.jpg)
![Page 60: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/60.jpg)
![Page 61: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/61.jpg)
![Page 62: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/62.jpg)
![Page 63: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/63.jpg)
![Page 64: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/64.jpg)
![Page 65: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/65.jpg)
![Page 66: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/66.jpg)
![Page 67: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/67.jpg)
OPTIMIZATION
• Use keyword tags to tell readers and search engines what your video is about.
• Create a compelling headline to encourage viewers to watch your video.
• Keep videos as short and engaging as possible with the most important messaging in the beginning. If viewers get bored, they won’t watch the whole thing.
• Pay attention to your thumbnail image to entice viewers to click and watch. YouTube automatically selects a thumbnail by selecting an image from about halfway through your video.
![Page 68: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/68.jpg)
![Page 69: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/69.jpg)
![Page 70: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/70.jpg)
![Page 71: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/71.jpg)
NASCAR Driver Tweets From Car, Gains Over 100,000 Followers in Two Hours!
![Page 72: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/72.jpg)
![Page 73: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/73.jpg)
Build Your Follower Base
wefollow.com
justtweetit.com
search.twitter.com/advanced
![Page 74: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/74.jpg)
Engage Your Followers twtqpon.com - Create coupons for Twitter. Give incentive to follow you.
strawpollnow.com - Poll your followers. Ask questions about your brand, get instant feedback.
twitpic.com - Share interesting photos of new products, office antics, and other cool stuff
yfrog.com - Share photos and videos
![Page 75: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/75.jpg)
Monitor Your Brand tweetscan.com - et up alerts for mentions of your brand and related
keywords; never miss @ replies
tweetbeep.com - Like Google Alerts for Twitter
twollow.com - Auto-follow people that mention your brand
twittlerless.com - Graphs your followers and tells you who stops following.
tiny.cc | ow.ly | cl.ig | tr.im | adjix.com | etc. - Shrink your URLs
![Page 76: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/76.jpg)
![Page 77: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/77.jpg)
![Page 78: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/78.jpg)
![Page 79: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/79.jpg)
![Page 80: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/80.jpg)
![Page 81: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/81.jpg)
![Page 82: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/82.jpg)
Only 19% of ‘new customers’ return to the retailer/service provider after initial deal
Inc Magazine
![Page 83: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/83.jpg)
TIPS FOR DEALS Capture deal customer emails/phone numbers in-store with an
incentive to return through an instant bounce-back coupon Incentivize deal customers to “like” and check-in
Check-in deal for repeat purchases Be prepared, provide stellar service, and ask for a local review Pair up with a manufacturer/retailer for a co-op coupon or deal
Bid on coupon terms in Search (brand & non-brand) Use PPC ads and a “fangate” to offer a coupon on Facebook Make your web-based coupons mobile-friendly
TIPS FOR OWNED COUPONS
![Page 84: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/84.jpg)
![Page 85: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/85.jpg)
![Page 86: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/86.jpg)
![Page 87: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/87.jpg)
10 Million Users
1 Billion Check-ins
![Page 88: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/88.jpg)
Check-Ins, Deals, and Reviews
![Page 89: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/89.jpg)
![Page 90: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/90.jpg)
![Page 91: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/91.jpg)
![Page 92: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/92.jpg)
FOURSQUARE TIPS FOR CHECK-IN
Add/Claim & Optimize your location profile with specials
Create a brand page & create your own tips
Make them interesting and not 100% sales focused
Monitor and reward mayors & other frequent customers
Pair up with a brand for a co-op check-in special
Pair up with a charity (e.g. 5Ks, Festivals, etc…)
Monitor tips, many of which are essentially reviews
Review check-in data for trends
Promote the special
![Page 93: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/93.jpg)
![Page 94: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/94.jpg)
TIPS FOR FACEBOOK CHECK-IN DEALS
Pair up with a brand or charity for a co-op check-in deal
Simple copy is more engaging
Mention any restrictions
Include a clear call-to-action
Be mindful of deal fatigue and the number of deals you run
Logistics matter
Promote the deal
![Page 95: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/95.jpg)
![Page 96: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/96.jpg)
1/11 - 1M users
1/12 – 15M users
Will hit 1B photos this year
![Page 97: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/97.jpg)
TIPS FOR SOCIAL PHOTO SHARING
Create, share, and pin photos that reflect your brand Set up Boards using your city name Name a Board after your business type and products Try to post only high quality shots Give your audience a behind the scenes look
Always use descriptive text / hash tags Cross-promote on other social platforms Don’t be lame
Do more than just post product or other self-serving shots Follow other users and participate
![Page 98: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/98.jpg)
![Page 99: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/99.jpg)
![Page 100: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/100.jpg)
![Page 101: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/101.jpg)
![Page 102: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/102.jpg)
![Page 103: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/103.jpg)
![Page 104: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/104.jpg)
![Page 105: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/105.jpg)
![Page 106: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/106.jpg)
70% of local business searches are now conducted online
TMP Directional Marketing, Google/IPSOS
![Page 107: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/107.jpg)
![Page 108: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/108.jpg)
![Page 109: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/109.jpg)
![Page 110: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/110.jpg)
![Page 111: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/111.jpg)
Get started @ getlisted.org and yext.com
![Page 112: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/112.jpg)
![Page 113: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/113.jpg)
>
Map
![Page 114: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/114.jpg)
>
Organic Search
![Page 115: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/115.jpg)
Google Agency Land
![Page 116: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/116.jpg)
![Page 117: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/117.jpg)
![Page 118: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/118.jpg)
Google Agency Land
![Page 119: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/119.jpg)
Drive-To Advertising Network
![Page 120: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/120.jpg)
![Page 121: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/121.jpg)
“83% of consumers say online customer reviews influence their purchase decisions”
Opinion Research Corp.
![Page 122: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/122.jpg)
![Page 123: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/123.jpg)
![Page 124: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/124.jpg)
![Page 125: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/125.jpg)
Ask for the reviews!
![Page 126: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/126.jpg)
TIPS FOR RETAIL REVIEWS Don’t fake reviews Request reviews from loyal customers
In-store, email, social, website Segment email by domain (Gmail, Yahoo!)
![Page 127: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/127.jpg)
TIPS FOR BRAND REVIEWS
"Write-a-Review" link on product pages
Email solicitation
Order confirmation follow-up
Provide past reviewers with samples
Ask reviewers to describe themselves and how they use the product
Monitor & engage wherever possible
Leverage your best reviews as testimonials
Take feedback to heart
![Page 128: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/128.jpg)
![Page 129: SBTDC - Social Media Workshop](https://reader036.vdocuments.us/reader036/viewer/2022062703/555281a9b4c905b4598b4f36/html5/thumbnails/129.jpg)